So you’ve got your eCommerce website up and running.
The copy has been written, the product has been stamped out on an assembly line in China or hand-etched on a vintage pottery wheel by your grandma or however it’s made, you have your order fulfillment plan down pat and you’re approximately six months of lukewarm sales away from throwing in the towel and going back to your old job, which will totally suck.
If your super awesome product goes for sale online but no one on social media hears about it, does it make a sound?
The answer is no, it does not, and that’s why you need to bring your A-game to the table and make sure that the entire Internet can hear you shouting from the rooftops.
But let’s be clear: shouting from the rooftops isn’t subtle. There are bad ways to promote your brand on social media. We’re not going to talk about those (at least not today); we’re going to talk about three great examples of social media engagement that have boosted a brand’s presence online and translated into sales. And if you’ve masterminded a killer social media campaign of your own, don’t be shy — tell us about it in the comments below!