Whether an eCommerce company is just starting out with email marketing or has been doing it for years, the first thing to look at is how your list is segmented. Are you segmenting for lifetime value, customer recency, or the types of products that you know they are interested in from their buying history? Sending the right email at the right time to the right people is crucial.
Raj from YotPo joins us this episode to discuss how their integrated eCommerce marketing platform is working for their direct to consumer brand customers. They serve some of the biggest names in retail. We’re pretty sure you’ve heard of Steve Madden, Patagonia, and 1-800-Flowers.
Welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and tactics from industry-leading experts to help you take your e-commerce game to the next level now here's your host Joe McFerrin.
eCommerce folks know how to party, ya'll! And we did it big for the LSU vs Texas football game. IWD Agency brought together hundreds of eCommerce merchants along with top-notch eCommerce technology vendors like Paypal, Magento, Vertex, Oracle, and ShipperHQ for an awesome event in Austin.
There's a reason why eCommerce merchants are flocking to Shopify. With an intuitive platform, tons of integrations, and a thriving app ecosystem, Shopify is a powerful all-in-one eCommmerce solution. Whether you're an existing Shopify merchant, you're looking to build a new Shopify store, or you want to move your eCommerce presence to Shopify; you've come to the right place: IWD Agency is an official Shopify Certified Development Partner.
All good things must come to an end. That delicious meal. That fun vacation. It's sad, we know. But anytime something ends, something new begins. When it comes to Magento 1, the good news is your next eCommerce solution awaits: and it will be much, much better.
The first step in creating an online store is choosing which eCommerce platform to use. We at IWD feel that Magento is still the best choice for businesses of any size. In 2017 Magento was still the #1 eCommerce platform, powering over 30% of the top 100,000 online stores.
With the rapid advancements and competition in the commerce environment, it’s becoming increasingly challenging for businesses to reach their full potential. Upgrading your Magento store is a vital part in making sure your site has access to all the technological improvements being regularly released.
Just how many businesses out there don't think they're selling to other businesses? The numbers may astound you, of course, but they are irrelevant. Many brands have the idea that just because they don't sell exclusively to other businesses, that they aren't doing B2B sales.