Whether an eCommerce company is just starting out with email marketing or has been doing it for years, the first thing to look at is how your list is segmented. Are you segmenting for lifetime value, customer recency, or the types of products that you know they are interested in from their buying history? Sending the right email at the right time to the right people is crucial.
Raj from YotPo joins us this episode to discuss how their integrated eCommerce marketing platform is working for their direct to consumer brand customers. They serve some of the biggest names in retail. We’re pretty sure you’ve heard of Steve Madden, Patagonia, and 1-800-Flowers.
Welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and tactics from industry-leading experts to help you take your e-commerce game to the next level now here's your host Joe McFerrin.
eCommerce folks know how to party, ya'll! And we did it big for the LSU vs Texas football game. IWD Agency brought together hundreds of eCommerce merchants along with top-notch eCommerce technology vendors like Paypal, Magento, Vertex, Oracle, and ShipperHQ for an awesome event in Austin.
It was a long wait filled much anticipation, but definitely worth it. Our renovated office, located in the historical Herrington's building in the heart of downtown Baton Rouge, is finally complete. The history behind the building is something we treasure. In the early 1900's, it was the home to the State Times Morning Advocate company
It's no surprise that we, IWD Agency, love what we do, but when we get a chance to celebrate loving what we do, it's even better! IWD Agency was named number 32 out of 100 fastest growing tiger businesses out of LSU alumni. This is the 6th time in a row that we have been included in LSU 100.