Whether an eCommerce company is just starting out with email marketing or has been doing it for years, the first thing to look at is how your list is segmented. Are you segmenting for lifetime value, customer recency, or the types of products that you know they are interested in from their buying history? Sending the right email at the right time to the right people is crucial.
Raj from YotPo joins us this episode to discuss how their integrated eCommerce marketing platform is working for their direct to consumer brand customers. They serve some of the biggest names in retail. We’re pretty sure you’ve heard of Steve Madden, Patagonia, and 1-800-Flowers.
Welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and tactics from industry-leading experts to help you take your e-commerce game to the next level now here's your host Joe McFerrin.