JoJo Fletcher found her rise to success when she starred on ABC’s season 12 of the Bachelorette. Since then, she has accumulated over 2 million followers on Instagram alone. JoJo was looking for a more creative outlet other than social media to progress her career. She found her calling in clothes. Fletch was born with the idea that JoJo wanted woman to feel sexy and empowered in what they were wearing. She needed an online presence to share Fletch with her following, and that's when she turned to Magento 2. Her new site needed to not only speak to her new brand but also be able to support a high volume of traffic and transactions per day, especially on mobile.
Fletch was not looking to complicate the waters on its first go around but just to simply reach their audience with an easy shopping experience. By using IWD’s Express build, Fletch was able to launch a cost-effective website within a few months of the start date. Within 24 hours of launch, the site ran over 200,000 new users and processed over 1000 orders successfully. The most import aspect of their site? Their mobile design. IWD’s mobile experience design was set up in a way that is familiar for online customers, but also easy to use for new mobile users. It gets them to checkout in a speedy manner without any outside distractions. Fletch also needed to keep up with the latest trends themselves, so IWD created a custom content management tool that allows Fletch to easily keep their homepage fresh and “on point” with custom design banners that Fletch can manage and update from Magento’s admin panel.