Railing Dynamics, Inc. is a leading innovator of low-maintenance, easy-to-install vinyl railing. Located in New Jersey, RDI focuses on railings that provide an elegant and modern accent to any exterior space. Their versatile, long-lasting products come in a wide array of colors, styles, options, and dimensions to meet any performance or building requirement.
To manage their industrial and expanding line of rails, IWD development RDI’s eCommerce website on the industry trusted Magento platform. With Magento, RDI can easily control their product line and product warranties.Learn more
Our designers focused on providing a simple and clean user interface that highlights the excellence of these rails through high resolution photography.
Seeking to eliminate the cost of Pay-Per-Click Advertising for RDI, we developed a strong SEO campaign that increased traffic to the website by 286%! By growing RDI's national presence, we were able to secure their proud title as the number one vinyl railing manufacturer in America.
To help dealers order the latest railing systems, IWD integrated and customized a mobile website for RDI.
RDI’s website is strictly for B2B wholesalers. B2C customers that would like to purchase these railing systems are directed to locate and contact their local dealer.Learn more
With the launch of a new product line, Transform Railing, RDI requested that IWD design and develop a custom landing page to convert their PPC traffic. As the user scrolls through the page, they are educated on the unique qualities that separate this product from competitors through images, videos, and animation.
Each category page is equipped with a Feature Spotlight pop-up that visually analyzes each section of the railing systems parts.
As a means to promote company news and continuously attract new visitors to the website, RDI’s website was equipped with a professionally designed and developed blog.
To help facilitate warranty registration, IWD built a custom Warranty Registration Form for RDI that is managed via Magento. RDI is fully capable of editing and creating custom entry fields and receives all warranty submissions within Magento.
B2C customers can quickly locate their nearest dealer with the Dealer Locator extension in order to inquire into and purchase their railing systems.