Selling guns and ammunition since 2005, Top Gun Supply has become a prominent online source for quality guns and supplies. With a sharp focus on customer service and product quality, this Ohio based firearms provider is now equipped with a professional website and capable of servicing customers worldwide.
Weighed-down with an outdated eCommerce platform that was hindering their onlline growth, Top Gun Supply, Co. approaced IWD Agency to redevelop their website on the most powerful eCommerce platform on the market - Magento. To resolve one of Top Gun Supply's biggest weaknesses, sorting through thousands of products, IWD Agency's Magento developers installed advanced filtering ability so customers can easily locate their needed parts. In addition to this, the websiet was fully optimized to load rapidly for customers worldwide.Learn more
Despite their wide selection of product availability and their established brand in the gun industry, Top Gun Supply lacked a modern design and professional online branding. IWD Agency's designers created a website design that easily guides gun owners through the numerous parts and accessories. With eCommerce best practices and a clean branding update, Top Gun Supply's online revenue and conversion rate will significantly increase.
To increase their return on investment for the new website, IWD Agency's designers and developers ensured that the website was fully responsive so it would display and function properly on all devices. Customers can now easily show gun supplies and ammunition from their tablets and smartphones. Utilizing this technology will decrease Top Gun Supply's bounce rate, increase their eCommerce conversion rate and revenue.
Top Gun Supply, Co. is often on the go with trade shows to attend and many customers to meet. Needing a solution to capture sales while traveling, IWD Agency installed its Point of Sales System for Magento. With this POS system, Top Gun Supply can greet their customers and capture sales from any location.
- POS System: process transactions and manage orders anywhere.
To further increase online sales, IWD Agency installed a simplified checkout system that reduced the amount of steps required for the customer to checkout. By reducing the steps in the checkout process, Top Gun Supply will see in increase in conversion rates and a decrease in abandoned shopping carts.
- One Page Checkout: simplifies the checkout process.
Customer engagement and convenience are two of Top Gun's highest priorities. Their goal is to make shopping and buying gun parts smooth, easy, and enjoyable. Conversion rate optimization is another of their priorites to make the whole user experience great. IWD recommended and installed these extensions:
Ajax Add to Cart: Quickly add products to shopping cart and show preview.
Layered Navigation: Navigate multiple categories with ease.