Utilizing Checkout Suites’ A/B testing places your company a step ahead of the competition, and leads to the discovery of new methods improving the performance of your checkout. Test results can be shared with your team for reflection and collaboration leading to continued growth and improvement of future tests. This knowledge can also be shared as a new metric to the dashboards and reports you send to your CEO or board each month. These metrics could be the number of tests completed each month or how many improvements will be made based on your results.