Game days, alumni reunions, and holiday shopping sprees meant sudden spikes in traffic and orders. The new platform was designed to handle the rush. Optimized hosting and caching ensured the site stayed fast even during high-demand periods. Checkout was reengineered to process orders quickly, eliminating the bottlenecks that once caused delays. With a mobile-first approach, customers could browse, customize, and check out effortlessly, no matter where they were.
Selling ice cream nationwide required more than just a strong ecommerce platform; it demanded precision logistics. The new system introduced advanced shipping logic that automatically calculated the right amount of dry ice and packaging for each order. Customers could now schedule their deliveries with confidence, knowing their frozen treats would arrive in perfect condition. With real-time tracking, they could follow their order’s journey from campus to doorstep, making the process as smooth as the ice cream itself.
Shopping for ice cream should be fun, and now it is. Customers can mix and match their favorite flavors to create custom packs, while curated flavor bundles make it easier to discover new favorites. These updates not only improved the shopping experience and increased average order value by 14.7% but also boosted overall sales by 56%.
To showcase the art of cone-making, we developed a series of custom illustrations that highlight every detail, from the selection of fresh ingredients to the precise temperature and storage required to maintain quality. These visuals guide customers through each step of the process, illustrating the care and craftsmanship behind every scoop.
Most customers weren’t shopping from a desktop; they were on the move, grabbing ice cream between classes or reminiscing about their college days. The website was built to meet them where they were. With an intuitive design, faster navigation, and a seamless checkout experience, ordering from a phone was just as easy as ordering in-store. Integrated marketing tools boosted engagement, driving traffic through SEO, targeted email campaigns, and promotions that kept alumni and fans coming back for more.
No more downtime during peak Penn State weekends. The new platform is built to handle surges in traffic without breaking a sweat. Checkout flows are faster, reducing abandoned carts and turning more visitors into paying customers. Conversions have climbed, and with improved backend efficiency, fulfillment teams can process orders without missing a beat. The result is more customers, bigger orders, and a seamless experience from start to finish.
We brought Berkey Creamery’s 150-year legacy to life with an engaging history page that blends storytelling, pride, and craftsmanship. Through visuals and narrative, we connected their rich tradition with today’s digital experience, giving every visitor a taste of what makes their ice cream legendary.
Increase in e-Commerce Conversion Rate
Increase in Revenue
Increase in Transactions
Increase in Average Order Value
