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The eCommerce Blog by IWD Agency

iwdagency Admin
Whether an eCommerce company is just starting out with email marketing or has been doing it for years, the first thing to look at is how your list is segmented. Are you segmenting for lifetime value, customer recency, or the types of products that you know they are interested in from their buying history? Sending the right email at the right time to the right people is crucial.
iwdagency Admin
Raj from YotPo joins us this episode to discuss how their integrated eCommerce marketing platform is working for their direct to consumer brand customers. They serve some of the biggest names in retail. We’re pretty sure you’ve heard of Steve Madden, Patagonia, and 1-800-Flowers.
iwdagency Admin
Welcome to the eCommerce Playbook podcast brought to you by IWD agency where we share tools tips and tactics from industry-leading experts to help you take your e-commerce game to the next level.
iwdagency Admin
Welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and tactics from industry-leading experts to help you take your e-commerce game to the next level now here's your host Joe McFerrin. 
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eCommerce folks know how to party, ya'll! And we did it big for the LSU vs Texas football game. IWD Agency brought together hundreds of eCommerce merchants along with top-notch eCommerce technology vendors like Paypal, Magento, Vertex, Oracle, and ShipperHQ for an awesome event in Austin.
iwdagency Admin
There's a reason why eCommerce merchants are flocking to Shopify. With an intuitive platform, tons of integrations, and a thriving app ecosystem, Shopify is a powerful all-in-one eCommmerce solution. Whether you're an existing Shopify merchant, you're looking to build a new Shopify store, or you want to move your eCommerce presence to Shopify; you've come to the right place: IWD Agency is an official Shopify Certified Development Partner.
iwdagency Admin
All good things must come to an end. That delicious meal. That fun vacation. It's sad, we know. But anytime something ends, something new begins. When it comes to Magento 1, the good news is your next eCommerce solution awaits: and it will be much, much better.
iwdagency Admin
What’s the single biggest frustration of online merchants in 2019? Low Mobile Conversion Rates. That’s why IWD Agency has joined forces with global partners including Paypal, Magento, and online merchants around the world in a groundbreaking effort called the Mobile Optimization Initiative.
iwdagency Admin
On March 26th, 2019 Magento released updates for versions 1 and 2, both Open Source and Commerce. Magento included considerations for version upgrades or a bare minimum security patch across their offerings. By extending these upgrades and patches to their user base, Magento is signaling the importance of this recent upgrade set. 
iwdagency Admin
It was a long wait filled much anticipation, but definitely worth it. Our renovated office, located in the historical Herrington's building in the heart of downtown Baton Rouge, is finally complete. The history behind the building is something we treasure. In the early 1900's, it was the home to the State Times Morning Advocate company
iwdagency Admin
It's no surprise that we, IWD Agency, love what we do, but when we get a chance to celebrate loving what we do, it's even better! IWD Agency was named number 32 out of 100 fastest growing tiger businesses out of LSU alumni. This is the 6th time in a row that we have been included in LSU 100.
iwdagency Admin
Today is a massive launch day at IWD Agency. Announced with much fanfare across social media, Fletch is a contemporary lifestyle brand by Bachelorette star and media mogul, JoJo Fletcher.

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