IWD Agency / Insights
IWD Insights
Deep technical writing on Shopify, Adobe Commerce, BigCommerce, and the platform decisions that shape enterprise ecommerce.
B2B Ordering Portals: What Contractors and Retailers Expect in 2027
Contractors and retail buyers now expect to reorder online at their own prices, on terms, from a phone. The 10 features a B2B customer portal needs, and how to roll them out without losing your best accounts.