Pryor moved to Salesforce and it zapped their SEO rankings. We got them back.

What we didA technical and content audit of the newly migrated site, checked against the five ways Salesforce Commerce Cloud is known to hurt SEO: duplicate URLs with parameters, soft 404s, bloated front-end code, placeholder titles and index bloat. Every issue was ranked urgent, short-term or long-term.

Why it matteredYou cannot recover from a migration without the full list. Guessing at fixes wastes the window where rankings can still come back.

What we didReplaced a chain of sitemaps that marked every URL as updated daily with one dynamic XML sitemap. Rewrote robots.txt to block cart, query-string and duplicate regional paths, and unblocked the image CDN that had been shut out of search.

Why it matteredGoogle was spending its crawl budget on duplicates and junk while the real pages waited.

What we didFound dozens of high-value URLs that dropped out of Google's index during the move, including the old Fred Pryor landing page that other sites still linked to. Each one got a 301 or was rebuilt. Internal links that pointed at redirects were repointed.

Why it matteredYears of backlinks were landing on 404s. That is authority the new site was not getting credit for.

What we didA /ca copy of the site and mixed hreflang tags were competing with the US pages for the same rankings. We laid out the three options, blocked the duplicate content and checked the result in Search Console.

Why it matteredTwo copies of every page split the ranking signal in half. One version has to win.

What we didTemplates with missing or duplicate H1s, missing title tags, canonical tags pointing at redirects, non-canonical pages in the sitemap and an event schema Google could not read. Fixed directly or handed to the client's platform team as scoped tickets.

Why it matteredEach one is small on its own. Together they decide whether Google trusts the template or skips it.

What we didMoved the site from a /us/ subfolder to the root domain and coordinated the redirect map with the platform team.

Why it matteredA country folder on a mostly US site buried every page one level deeper than its competitors for no reason.

What we didRegular Screaming Frog and Ahrefs crawls for orphan pages, links from the strongest pages to the best-selling courses, and an audit of the top 10 blog posts so blog traffic flows into course pages.

Why it matteredThe blog was pulling in thousands of sessions that never reached a course page. Links are how that traffic turns into revenue.

What we didA root-cause audit that traced a sudden keyword drop across every training category page to 149+ indexable duplicate URLs the platform was generating, with canonical tags pointing at the wrong version. We deployed the robots disallow and specified the canonical fix for the platform team.

Why it matteredSeven Excel keywords dropped at once. That is never a content problem. It is architecture, and it needed proof before anyone would touch it.

What we didCourse schema with aggregate ratings on the eight most important course pages, plus FAQ and breadcrumb schema where it fit, validated in Google's Rich Results Test and handed over as a developer-ready package.

Why it matteredPryor's courses have real reviews that search engines could not see. Star ratings in the result typically lift click-through by 15 to 30 percent.

What we didMonthly benchmarking across the homepage, category and product templates, with the three root causes named: an A/B test loading both variants, blocking third-party scripts and a hero image the browser discovered too late. Between the first and third reports, Total Blocking Time fell 18% and LCP fell 20%, and the cache hit rate went from near zero to 42%.

Why it matteredThe client's platform team owned the code, so our job was to make every fix specific enough to ship. Layout shift was still open when the engagement moved on to content.

What we didMonthly review of the backlink profile, with toxic and spam links collected for disavow: about 1,000 in the first pass and 401 more the following quarter.

Why it matteredNew links only count once the junk is cleared out.

What we didPress releases for the categories that needed authority most: Microsoft Excel, Management and Leadership, Communication Training, Cybersecurity, Corporate Training and the AI Training Library. Picked up by AP News, Google News, Yahoo and Bing.

Why it matteredLinks from national news domains tell Google that Pryor is a trusted name for the exact topics it sells.

What we didA monthly research pack: priority keyword clusters by category, a seasonality calendar for the training industry, competitor content audits of SkillPath, AMA, Dale Carnegie and GoSkills, content gap tables and a protocol for watching AI Overviews and featured snippets.

Why it matteredPryor's own writers produce the content. They needed a map that says what to write, when and against whom.

What we didA page-by-page plan for three course pages that had lost their AI Overview citation: open with a straight answer, put the credentials above the fold, swap marketing language for specific facts and add a FAQ block with schema. Ready to paste into the CMS.

Why it matteredGoogle cites the page that answers first. All three pages opened with a question or a sales pitch, which the AI cannot use.

What we didContent pillar mapping, a researched and designed white paper (The New Manager Challenge), nine blog posts each with LinkedIn copy and a sales-team post, a publication brief with schema and metadata for every post, and a sales-enablement guide.

Why it matteredPryor had fifty years of expertise locked in course material. Turning it into assets gives sales something to send and search something to rank.

What we didKeyword alignment between organic and paid, competitor ad analysis and landing page recommendations shared with the client's paid media agency.

Why it matteredBidding on terms you already rank first for is wasted budget. Coordination moves that spend to where organic is still climbing.