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Meet your future team.

Life at IWDhover to pause · click to expand
The IWD Family

The A Players.

Senior strategists, engineers, and designers with an average tenure of nine years. The people you meet on day one are the ones who build your project.

Our Mascots

Track record

What makes us different.

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Independent since 2008
17yrs
B2B & DTC experience
GMV through IWD builds
$10B+
B as in Billion. Yes.
Our digital footprint
300+
B2B & DTC worldwide stores
Adobe · Shopify · BC · SF
100+
Industry certifications
Partnerships · Reviews · Awards

Credentials & recognition

Partnerships
Industry awards
  • CSSDA Best Innovation
  • CSSDA Special Design Kudos
  • CSSDA Best UI Design
  • CSSDA Best UX Design
  • CSSDA Best UX Design
Client-first approach

The team you meet is the team you keep.

Same engineers, PM, and designer from the first call through launch and after. Most of our clients have been with us for years.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention over the last 5 years

Trusted by 300+ brands

How we work

Here is how a project runs.

Weekly demos and a backlog you can open any time.

  1. 01

    Discover

    Workshops with your team and a technical audit of the store. We leave with a written definition of done.

    Audit · Architecture brief · KPIs
  2. 02

    Strategy

    A phased roadmap with scope and budget. We pick the path that gets you results soonest.

    Roadmap · Wireframes · Scope
  3. 03

    Build

    Two-week sprints, a weekly demo, and a shared Slack channel with the engineers doing the work.

    Code · QA · Launch
  4. 04

    Grow

    CRO, SEO, and performance work after launch, with the team that built the store.

    Experiments · Reporting · Ongoing wins
Industries we serve

Built for brands with complicated catalogs.

We've shipped commerce for global manufacturers, DTC favorites, university creameries, and B2B distributors. Wherever the catalog gets complicated, we feel right at home.

FAQ

Questions we get before the first call.

If yours is not here, ask us.

What kinds of projects do you take on?
Replatforms, custom builds, headless/composable rollouts, B2B portals, NetSuite and ERP integrations, performance work, CRO, and ongoing development retainers. Mostly Shopify Plus and Adobe Commerce, with Salesforce Commerce Cloud and BigCommerce where they fit.
How long does a typical project take?
Audits and roadmaps land in 2 to 3 weeks. Mid-sized builds and replatforms run 3 to 6 months. Enterprise B2B and headless engagements typically run 6 to 12 months. You get a real timeline in week one.
Who will work on my project?
The same senior people you meet on day one. A dedicated PM, lead engineer, and account manager stay with you from kickoff through launch and after.
Where is the team based?
Austin, Texas. Barcelona, Spain. São Paulo, Brazil. Warsaw, Poland. We staff each project so our hours overlap with yours.
Do you offer ongoing support after launch?
Yes. About 80% of our clients stay on a monthly support and growth retainer after launch. Post-launch CRO, SEO, performance, and feature work all happen with the same team that built the site.
What's your engagement model?
Three options: a fixed-scope project for clear builds, a retainer for ongoing growth and support, or an embedded team when you need senior capacity without hiring.
What does it cost?
Every project is scoped to your platform, integrations, catalog size, and the work involved. You get a firm, itemized quote on the first call, so you know the number before anything starts.
How do you measure success?
Conversion rate, AOV, GMV, and site speed. We set a baseline in week one and report against it monthly. If the numbers are not moving, you hear it from us first.
Let's work together

Tell us about your project.

Thirty minutes with a senior strategist. You hear back within one business day with a scope and a firm quote.

Book a 30-minute assessment