What types of Magento migrations do you handle?

Three categories: (1) Magento 1 to Magento 2 or Adobe Commerce (legacy end-of-life migration), (2) Magento 2.x to 2.y version upgrades (e.g. 2.4.4 to 2.4.7), and (3) other-platform migrations to Magento (Shopify, BigCommerce, WooCommerce, SFCC moving to Magento for B2B or enterprise control).

How long does a Magento 1 to Magento 2 migration take?

10 to 18 weeks for standard catalogs. Custom module count is the biggest timeline driver. Stores with 10+ heavy custom modules push toward the 18-week end. Catalog-only stores under 10K SKUs can land in 10 to 12 weeks. Data Migration Tool handles the data layer; modules and theme are rebuilt against Magento 2 architecture.

Can you do Magento 2 version upgrades (e.g. 2.4.4 to 2.4.7)?

Yes. We handle Magento version upgrades under our support retainer. Standard work: composer dependency updates, custom module compatibility, theme template diffs, security patches, performance regression testing. Upgrade cadence varies by client; most run 2 to 3 minor-version upgrades per year.

What happens to Magento custom modules during migration?

Audited individually. Some modules have direct Magento 2 equivalents (Aheadworks, Amasty, Mageworx). Others need rebuild against Magento 2 architecture. We map functional requirements first, then decide which approach minimizes long-term maintenance burden.

Do you migrate Magento themes 1:1 to the new version?

Rarely. Magento 1 themes don't translate directly to Magento 2; the templating engine and structure changed. We use the migration as an opportunity to rebuild on a modern theme architecture (Hyva for fastest performance, Luma-based for compatibility, or a custom theme). Brand visual identity transfers, but the underlying code is new.

How do you preserve SEO during a Magento migration?

Pre-migration baseline of rankings, traffic, and revenue. 1:1 redirect map captured from the Magento URL rewrites table for every traffic-bearing URL. Preserved canonical tags, schema markup, robots.txt, and sitemap structure. 8-week post-launch monitoring against the baseline with weekly check-ins.

Certified Adobe Commerce Experts. Migration without stress.

Enterprise Magento Migration Services

Migrating to Adobe Commerce or Magento 2 Open Source doesn’t need to disrupt your business. At IWD, we handle every step, from data transfer and SEO-safe redirects to theme rebuilds and third-party integrations. Whether you're moving from Shopify, WooCommerce, BigCommerce, or custom platforms, our team of certified Adobe Commerce developers runs migrations that preserve data, traffic, and performance.

Why Migrate to Magento

+45%

Performance Gains after migrating to Magento 2.4.6, clients see faster load speeds, higher Google Lighthouse scores, and smoother user experiences.

100% Data Retention

Our Magento migration tools and backup processes guarantee zero data loss, even across complex B2B systems.

3x

More scalable for multi-store, multi-language, and B2B applications compared to many legacy platforms.

<$100k

Average cost savings in annual licensing and maintenance by upgrading from proprietary SaaS to flexible Adobe Commerce.

Cross-platform migrations to Magento

Why brands move to Magento — and how we make it work

Most Magento migrations we ship are not Magento-to-Magento. They are brands outgrowing Shopify Plus, hitting BigCommerce limits, leaving WooCommerce instability, or escaping custom platforms that can't scale. Each source platform has its own data model, SEO surface, and integration profile. The migration framework adapts; the goal does not — preserve traffic, preserve revenue, ship a faster store.

Migration source-platform playbook

Source platform	Typical reason to leave	Timeline	Primary risk
Shopify Plus	URL rigidity, checkout limits, B2B gaps, transaction fees at GMV scale	12-18 weeks	Product variant model mismatch — Shopify variants are flat, Magento is configurable
BigCommerce	B2B Edition cost vs capability, theme constraints, complex catalog limits	10-16 weeks	Channel multi-storefront architecture rebuild
WooCommerce	Plugin instability, performance at scale, WordPress maintenance overhead	8-14 weeks	URL structure rewrite — WordPress permalinks rarely map clean to Magento
Magento 1 (EOL)	End-of-life, security, no PCI compliance path forward	14-22 weeks	Extension equivalents — 60% of M1 extensions have no direct M2 port
Custom / legacy	Maintenance burden, scarce engineering talent, slow feature shipping	16-26 weeks	Undocumented business logic discovery — slows everything

Free 30-min consultation

Get a migration assessment before you quote vendors

Bring your current platform, ERP, and SEO requirements. We map the data model, redirect surface, and integration profile in one call so you walk into vendor conversations with the real scope. No deck. No sales pitch.

Book a migration assessment →

SEO preservation is the make-or-break

92% ranking retention through cutover

Most migrations lose 30-60% of organic rankings at launch. Our last 30 migrations averaged 92% ranking retention at 90 days. The framework: complete URL crawl, traffic-weighted 301 redirect map, schema markup parity, daily Search Console monitoring for the first 30 days. Coordinated with our Magento SEO services team.

SEO checklist (every migration)

→ Complete URL crawl + traffic prioritization
→ 301 redirect map (every indexed URL)
→ Schema parity (Product, Offer, FAQ, Breadcrumb)
→ Meta & canonical preservation
→ Internal link architecture re-mapped
→ XML sitemap regenerated + resubmitted
→ Core Web Vitals at parity or better
→ Daily Search Console monitoring (30 days)

Migration outcomes

Ranking retention

92%

Average organic keyword preservation at 90 days post-cutover across our last 30 migrations.

Post-launch traffic

+187%

Organic session lift 6 months post-migration. CWV gains + schema rebuild + faster checkout.

Checkout conversion

+34%

Average conversion lift after migration to Magento. Modern checkout, faster pages, fewer abandonment triggers.

Operating savings

$100K+

Average annual licensing + maintenance savings vs proprietary SaaS platforms when scaling to Magento Open Source.

Related services

Most Magento migrations run through our full Magento development services team and continue into ongoing Magento support. Brands evaluating the Adobe Commerce upgrade path see Adobe Commerce migration. B2B brands typically need Magento B2B solutions implemented during the migration. ERP integration is built on our Magento NetSuite connector. SEO preservation runs through Magento SEO services. For evaluation of replatforming options across all platforms, see ecommerce replatforming.

Full-Service Magento 2 Migration

We manage the entire migration process to Adobe Commerce or Magento Open Source from platforms like Shopify, BigCommerce, WooCommerce, and custom stacks. This includes strategic planning, data transfer, theme recreation, and extension mapping. Our team ensures zero data loss, full operational continuity, and a launch with zero downtime. Whether you're B2B, DTC, or hybrid, we tailor every Magento migration to your business model, workflows, and long-term growth goals.

Theme Rebuild or Conversion to Magento

We can replicate your current theme pixel-for-pixel in Magento or use the replatform as an opportunity to redesign your storefront for better UX, performance, and brand storytelling. All themes are responsive, mobile-first, and built using Magento’s latest frontend technologies such as Hyvä or PWA Studio, delivering blazing speed, accessibility, and conversion-optimized layouts.

Secure Product, Customer & Order Data Migration

Every Magento migration includes full database mapping to safely move your product catalog, customer records, historical orders, custom attributes, and CMS pages. Our migration scripts preserve your business logic, pricing tiers, metadata, and customer groups to ensure no drop in personalization or performance post-launch.

SEO Redirects, Metadata & Ranking Preservation

We protect your search rankings during migration through 301 redirect mapping, metadata transfer, and on-page SEO audits. We ensure that product URLs, category structure, and internal linking are preserved or enhanced during the Magento migration. Post-launch, we monitor Google Search Console and crawl diagnostics to catch and resolve any issues proactively.

Extension & Plugin Replacement or Custom Rebuilds

Many plugins don’t carry over between platforms. We audit your current extensions and apps, then replace them with Magento-native modules or develop custom Adobe Commerce extensions to match your existing functionality. Every module is built for compatibility with future Magento upgrades and follows Adobe's coding standards.

B2B Migration With Role-Based Access & Quote Tools

Magento Commerce offers powerful native B2B features. We migrate or implement customer-specific pricing, RFQ workflows, company accounts, shared catalogs, and punchout integrations. Our team helps you transition from rigid workarounds to scalable B2B modules designed for enterprise buying.

Third-Party Systems & ERP Integration Support

We reconnect your ERP, CRM, PIM, and fulfillment systems via API or middleware during the Magento replatforming. From NetSuite and SAP to Salesforce, Klaviyo, ShipStation, or Avalara—we ensure your business-critical systems stay synced in real time and run smoothly across checkout, inventory, pricing, and order fulfillment.

Infrastructure & Performance Optimization

Replatforming is the best time to upgrade your store’s speed and scalability. We optimize your new Magento instance with updated PHP, MySQL, Redis, and Elasticsearch configurations. We also deploy on scalable hosting environments like Adobe Commerce Cloud, AWS, or Nexcess to improve load speed, Core Web Vitals, and server response time.

QA, Staging, Launch, & Maintenance

Every Magento migration includes a full QA cycle using our 200+ point testing checklist across staging and production. We validate checkout flows, third-party integrations, responsive design, performance, and SEO elements. After go-live, we offer optional maintenance retainers for version updates, patching, and feature enhancements to keep your store secure and evolving.

Our Proven Magento Upgrade Process

WHAT MAKES US

Different

Exceptional

Wow

Stand out

Fearless

Agile

Certified Adobe Commerce Team

18+ Adobe-certified experts ensure your migration is executed following platform best practices and architectural guidelines.

16+ years of Replatform Expertise

Our team has executed Adobe Commerce migrations for B2B, DTC, and enterprise brands for over a decade - with proven results.

Zero-Downtime Deployment

Our migration methodology guarantees no disruption to customers with careful staging and off-peak go-live timing.

SEO-First URL Mapping

We apply a strategic redirect plan, preserving SEO equity and minimizing search engine ranking risks.

Full Ecosystem Integrations

Migrating to Magento includes reconnecting ERPs, CRMs, PIMs, and marketing tools for complete operational continuity.

Brand & Conversion Upgrade

Live dashboards track revenue per page; growth sprints keep improvements rolling quarter after quarter.

Penn State

Migrated multiple departmental sites into a single scalable Magento instance. Result: improved content governance and simplified admin workflows across departments.

+40%

Faster Page Management

DMC Power

Replatformed a complex B2B store to Magento with fully custom quoting tools and role-based user permissions, all launched without customer disruption.

Downtime During Launch

Luxury Retail Client

Migrated a high-volume Shopify store to Adobe Commerce with a bespoke theme and integrated PIM. Delivered improved mobile experience and higher conversions.

+28%

Mobile Conversion Rate