A luxury jeweler's watch experience, built on Magento.
A multi-location luxury jeweler, an authorized retailer for a prestige watch brand, needed its luxury-watch experience rebuilt to the brand's official retailer guidelines. IWD designed and built it on Magento 2, with the brand reviewing and approving every design round, from a Magento 1 migration through launch.
A luxury watch & jewelry retailer
Our client is a multi-location luxury jeweler and an authorized retailer for a prestige watch brand. Its luxury-watch experience needed to be rebuilt to the brand's exacting official guidelines and migrated to a modern platform, the kind of standards-driven luxury build our design and Magento team is built for.
A luxury brand controls how it appears, to the pixel.
So we designed and built to the guidelines.
Magento 2 design & build
A fully responsive Magento 2 Open Source store, themed at desktop, tablet, and mobile breakpoints.
Built to brand guidelines
Every template designed to the watch brand's official retailer guidelines.
Brand review cadence
A V1/V2 design and staging cadence with the watch brand approving each round before launch.
Magento 1 to 2 migration
A move off the legacy Magento 1 store onto a modern, maintainable Magento 2 foundation.
ADA accessibility
WCAG accessibility built into the templates across every breakpoint, not bolted on later.
Seasonal catalog updates
Repeatable refreshes for newly announced models and annual technical-specification updates.
Engineered,
not assembled.
Meeting a luxury house's official guidelines, page by page, with the brand approving every round, isn't theming a template. So we built it to the standard.
A standard, not just a stack.
Magento 2, a responsive design system, a platform migration, and ADA accessibility, all built to the watch brand's official retailer guidelines and reviewed by the brand at every gate.
PlatformMagento 2 Open SourceThe store the experience is built on
RuntimePHPThe language the Magento 2 store runs on
BrandRetailer GuidelinesDesigned to the official brand program
ExperienceResponsive DesignDesktop, tablet, and mobile breakpoints
DesignDesign TemplatesApproved page templates applied site-wide- MigrationMagento 1 → 2 MigrationOff the legacy platform, catalog intact
- CommerceStore ConfigurationPayments, shipping, tax, security, SSL
AccessibilityADA / WCAGAccessible across every breakpoint
LocationsMulti-StoreGroup and store pages per location
Built in phases.
The project moved in gated stages: design to the guidelines, iterate with the brand, build on Magento 2, then stage, approve, and launch, with the watch brand signing off at each step.
- Phase 01Design to the guidelines
Wireframing and designing the landing, collection, family, and model templates to the watch brand's official retailer guidelines, across desktop, tablet, and mobile, on the retailer's brand.
- Phase 02Iterate with the brand
A V1/V2 design cadence with the watch brand reviewing and approving each round, refining customization and detail before anything moved to staging.
- Phase 03Build on Magento 2
Migrating the retailer off Magento 1 onto a responsive Magento 2 Open Source build, with the standard store configuration and ADA accessibility built into the templates.
- Phase 04Stage, approve, launch
V1/V2 staging environments reviewed and signed off by the watch brand, then a coordinated go-live, with seasonal catalog updates for new models after launch.
A template, or a brand standard.
The hard part isn't any single page. It is meeting a luxury house's official guidelines, round after round, with the brand reviewing each one, while migrating the store onto a modern platform without losing the catalog or the polish.
- To the guidelines. Every template designed and approved against the watch brand's official retailer guidelines.
- Brand in the loop. The watch brand reviewed and signed off each design and staging round.
- Modern foundation. A Magento 1 to 2 migration with ADA accessibility built into the templates.
A luxury experience,
on a modern platform.
The build is never the point. This is what the project changes for how the retailer presents its luxury-watch experience and maintains it going forward.
Get this for your storeBuilt to the brand's exact guidelines
Every template was designed to the watch brand's official retailer guidelines, with the brand reviewing and approving each round before staging and launch, so the experience meets a luxury house's exacting standard.
The build. Design, brand standards, migration.
The project is a Magento 2 design system built to the watch brand's official retailer guidelines, landing, collection, family, and model pages, a Magento 1 to 2 migration, store configuration, ADA accessibility, multi-store pages, and seasonal catalog updates, with the brand approving each round.
PlatformMagento 2 Design & Build
What it doesA custom, fully responsive Magento 2 Open Source store designed and built for a multi-location luxury jeweler, replacing an aging Magento 1 site and themed at three breakpoints: desktop, tablet, and mobile.
Why it matteredA luxury retailer's site has to feel current and flawless on every device. A ground-up Magento 2 build gave the retailer a modern, maintainable foundation.
BrandBrand Retailer Guidelines
What it doesEvery template designed to the watch brand's official retailer guidelines, with the brand reviewing and approving each design round before it could move to staging.
Why it matteredA luxury house controls how it appears, down to the pixel. Designing to the guidelines, with the brand approving each round, was the core requirement of the project.
DesignLanding & Collection Pages
What it doesBespoke landing and collection pages presenting the watch collection, built on a responsive grid with seasonal and festive variants for key retail moments.
Why it matteredThe landing and collection pages set the tone. Getting their composition and motion right is what makes a catalog feel like a flagship, not a list.
DesignFamily Pages
What it doesWatch-family pages built on one approved template applied consistently across families, so each collection is presented with the same considered layout.
Why it matteredA single, approved family template kept the experience consistent across collections and let new families ship without re-designing from scratch.
DesignModel Pages
What it doesModel (product) pages presenting each watch with multiple considered views, honoring the program's pricing-display rules, where some models show pricing and others do not.
Why it matteredThe model page is where a buyer falls for a watch. Designing it to the guidelines, including how and when pricing appears, kept it both compelling and compliant.
ContentSeasonal Catalog Updates
What it doesSeasonal catalog refreshes for newly announced models and annual technical-specification updates, keeping the storefront current as the collection evolves each year.
Why it matteredA watch catalog changes every year. Folding new-model and spec updates into a repeatable process kept the site accurate without a rebuild each season.
PlatformStore Configuration
What it doesThe standard Magento store setup a production storefront needs: security and data encryption, transactional emails, payment processing, shipping methods, tax, caching and indexing, and SSL.
Why it matteredA beautiful design still needs the plumbing right. Configuring the store properly is what makes launch day uneventful in the best way.
RetailMulti-Store & Group Pages
What it doesGroup and individual store pages for the retailer's multiple locations, so customers can find and connect with the right showroom.
Why it matteredA multi-location jeweler is a network of showrooms. Group and store pages tie the online experience back to the in-person one.
ComplianceADA Accessibility
What it doesWCAG accessibility built into the templates across desktop, tablet, and mobile, so the experience is usable for everyone and meets ADA expectations.
Why it matteredAccessibility is both a legal baseline and the right thing to do. Building it into the templates avoids bolting it on later.
ProcessStaged Review & Go-Live
What it doesA V1/V2 design-and-staging cadence with the watch brand signing off at each gate, then a coordinated go-live once the staging environment was approved.
Why it matteredWhen a brand approves every round, the process is the product. A disciplined V1/V2 cadence kept approvals moving and the launch predictable.
Have a brand standard that can't bend?
Design, build, and migrate. We engineer Magento and Adobe Commerce stores to exacting brand guidelines, with the design polish luxury demands and the platform discipline to back it. Tell us what you're building.