A luxury jeweler's watch experience, built on Magento.
A multi-location luxury jeweler and authorized retailer for a prestige watch brand needed its watch experience rebuilt to the brand's official guidelines. IWD designed and built it on Magento 2, with the brand approving every design round, from Magento 1 migration through launch.
A luxury watch & jewelry retailer
Our client is a multi-location luxury jeweler and authorized retailer for a prestige watch brand. The watch experience needed rebuilding to the brand's exacting guidelines and migrating to a modern platform. That is exactly the kind of standards-driven luxury build our design and Magento team is built for.
A luxury brand controls how it appears, to the pixel.
So we designed and built to the guidelines.
Magento 2 design & build
A fully responsive Magento 2 Open Source store, themed at desktop, tablet, and mobile breakpoints.
Built to brand guidelines
Every template designed to the watch brand's official retailer guidelines.
Brand review cadence
The watch brand reviewed and approved each design and staging round before anything went live.
Magento 1 to 2 migration
A move off the legacy Magento 1 store onto a modern, maintainable Magento 2 foundation.
ADA accessibility
WCAG accessibility built into the templates across every breakpoint, not bolted on later.
Seasonal catalog updates
Repeatable refreshes for newly announced models and annual technical-specification updates.
Built to a brand's standard, pixel by pixel.
Meeting a luxury house's official guidelines, page by page, with the brand approving every round, is not theming a template. We built it to the standard.
A standard, not just a stack.
Magento 2 Open Source, responsive design at three breakpoints, a platform migration, and ADA accessibility. Every piece reviewed and approved by the brand.
PlatformMagento 2 Open SourceThe store the experience is built on
RuntimePHPThe language the Magento 2 store runs on
BrandRetailer GuidelinesDesigned to the official brand program
ExperienceResponsive DesignDesktop, tablet, and mobile breakpoints
DesignDesign TemplatesApproved page templates applied site-wide- MigrationMagento 1 → 2 MigrationOff the legacy platform, catalog intact
- CommerceStore ConfigurationPayments, shipping, tax, security, SSL
AccessibilityADA / WCAGAccessible across every breakpoint
LocationsMulti-StoreGroup and store pages per location
Built in phases.
Design to the guidelines, iterate with the brand, build on Magento 2, then stage, approve, and launch. The watch brand signed off at every gate.
- Phase 01Design to the guidelines
Wireframing and designing the landing, collection, family, and model templates to the watch brand's retailer guidelines across desktop, tablet, and mobile.
- Phase 02Iterate with the brand
The watch brand reviewed and approved each design round, refining composition and detail before anything moved to staging.
- Phase 03Build on Magento 2
Migrating the retailer off Magento 1 onto a responsive Magento 2 Open Source build with store configuration and ADA accessibility built in.
- Phase 04Stage, approve, launch
Staging environments reviewed and signed off by the brand, then a coordinated go-live. Seasonal catalog updates followed for new models.
A template, or a brand standard.
The hard part is not any single page. It is meeting a luxury house's guidelines round after round, with the brand reviewing each one, while migrating the store to a modern platform without losing the catalog or the polish.
- To the guidelines. Every template designed and approved against the watch brand's retailer guidelines.
- Brand in the loop. The watch brand reviewed and signed off each design and staging round.
- Modern foundation. Magento 1 to 2 migration with ADA accessibility built into every template.
A luxury experience,
on a modern platform.
What changed for the retailer: how the luxury-watch experience looks, feels, and holds up going forward.
Get this for your storeBuilt to the brand's exact guidelines
Every template designed and approved against the watch brand's official retailer guidelines before staging and launch. The experience meets a luxury house's standard, not just a retailer's.
The build. Design, brand standards, migration.
A Magento 2 design system built to a luxury brand's retailer guidelines. Ten modules covering page design, platform migration, store configuration, accessibility, multi-store pages, and seasonal updates.
PlatformMagento 2 Design & Build
What it doesA fully responsive Magento 2 Open Source store for a multi-location luxury jeweler, replacing an aging Magento 1 site. Themed at three breakpoints: desktop, tablet, and mobile.
Why it matteredA luxury retailer's site has to feel current on every device. A ground-up Magento 2 build gave them a modern, maintainable foundation.
BrandBrand Retailer Guidelines
What it doesEvery template designed to the watch brand's official retailer guidelines. The brand reviewed and approved each design round before anything moved to staging.
Why it matteredA luxury house controls how it appears, down to the pixel. Meeting that standard was the core requirement of the project.
DesignLanding & Collection Pages
What it doesLanding and collection pages presenting the watch catalog on a responsive grid, with seasonal and festive variants for key retail moments.
Why it matteredThese pages set the tone. Their composition and motion are what make a catalog feel like a flagship, not a product list.
DesignFamily Pages
What it doesWatch-family pages on one approved template applied consistently across every collection, with the same considered layout from family to family.
Why it matteredOne approved template kept the experience consistent and let new families launch without redesigning from scratch.
DesignModel Pages
What it doesModel (product) pages presenting each watch with multiple considered views. The program's pricing-display rules dictate which models show pricing and which do not.
Why it matteredThe model page is where a buyer falls for a watch. Getting it right, including how and when pricing appears, kept it compelling and compliant.
ContentSeasonal Catalog Updates
What it doesCatalog refreshes for newly announced models and annual spec updates, keeping the storefront current as the collection evolves.
Why it matteredA watch catalog changes every year. A repeatable refresh cycle keeps the site accurate without a rebuild each season.
PlatformStore Configuration
What it doesSecurity, encryption, transactional emails, payment processing, shipping, tax, caching, indexing, and SSL. Everything a production Magento storefront needs.
Why it matteredA beautiful design still needs the plumbing right. Proper store configuration is what makes launch day uneventful.
RetailMulti-Store & Group Pages
What it doesGroup and individual store pages for the retailer's multiple locations, so customers can find the right showroom.
Why it matteredA multi-location jeweler is a network of showrooms. Store pages tie the online experience back to the in-person one.
ComplianceADA Accessibility
What it doesWCAG accessibility built into every template across desktop, tablet, and mobile. Usable for everyone, compliant from launch.
Why it matteredAccessibility is both a legal baseline and the right thing to do. Building it in from the start avoids bolting it on later.
ProcessStaged Review & Go-Live
What it doesA V1/V2 design-and-staging cadence with the watch brand signing off at each gate, then a coordinated go-live once staging was approved.
Why it matteredWhen a luxury brand approves every round, discipline is the deliverable. The V1/V2 cadence kept approvals moving and the launch predictable.
Have a brand standard that can't bend?
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