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Salesforce Commerce Cloud SEO

Salesforce Commerce Cloud SEO that wins rankings in the code, not the comments.

Your catalog should be pulling in organic traffic, but refinement navigation is bleeding crawl budget, the URLs and canonicals are working against you, and server-side render keeps the pages slow. We are a senior team of in-house SFCC engineers who fix Salesforce Commerce Cloud SEO where it actually breaks: URL and alias hygiene, crawl control, structured data, and page speed. Engineering-grade work, not link spam.

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Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When the catalog is huge and the organic traffic refuses to follow.

Salesforce Commerce Cloud storefronts plateau for reasons no amount of blog posting can fix: refinement navigation spawning endless parameter URLs, canonicals and aliases splitting authority, server-side render too slow to pass Core Web Vitals, and schema that errors out in Search Console. We are the team brands call when the SEO problem is really an engineering problem. Our Salesforce Commerce Cloud development and SEO live under one roof, so the diagnosis and the fix come from the same senior engineers.

16+ yrs
Engineering enterprise commerce since 2008
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Partnerships
Customer reviews
Industry awards
  • CSSDA Best Innovation
  • CSSDA Special Design Kudos
  • CSSDA Best UI Design
  • CSSDA Best UX Design
  • CSSDA Best UX Design
Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

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What our Salesforce Commerce Cloud SEO services cover

Technical and on-page SEO, from crawl control to Core Web Vitals.

The same senior engineers handle the URLs, the crawl control, the speed, the schema, and the content. Every engagement is scoped to your storefront and your rankings, not a fixed package.

/01Technical SEO audit & remediationWe crawl the storefront the way Google does, then fix the engineering problems behind the rankings: broken canonicals, render-blocking scripts, and the parameter URLs SFCC emits by default./02URL, alias & canonical managementSEO-friendly URLs and aliases configured in Business Manager, with canonical and redirect logic set so authority consolidates on real category and product pages instead of leaking into parameters./03Core Web Vitals & page speedSlow SFCC pages lose rankings and revenue. We cut server response on SFRA, tune page caching, and ship clean LCP, CLS, and INP, or move speed-critical templates onto a headless front end./04Refinement navigation crawl controlSFCC refinement navigation can spawn thousands of sort and filter URL combinations. We control indexation with canonicals, robots rules, and noindex logic, so crawl budget lands on pages that rank./05Structured data & rich resultsProduct, breadcrumb, review, and FAQ schema implemented to spec and validated, so your listings earn rich results instead of throwing errors in Search Console./06Sitemaps & indexation managementSFCC sitemap generation, robots directives, and hreflang across sites and locales, so search engines spend their crawl time on the pages that drive revenue, not on duplicates and dead ends./07On-page & category contentCategory and product copy, metadata, and heading structure written for both shoppers and search engines, mapped to the keywords your buyers actually use, and reusable across Einstein-sorted pages./08Migration & replatform SEOMoving to or within Salesforce Commerce Cloud is where rankings get lost. We map redirects to new aliases, preserve URL equity, and protect the traffic you spent years earning through the cutover./09Reporting & ongoing SEORankings, organic revenue, and Core Web Vitals tracked against a roadmap, with a senior team that ships the next round of fixes instead of just sending a slide deck.
SFRA or Composable Storefront?

SFRA or a Composable Storefront: the SEO levers are the same.

Both architectures run on the same SFCC commerce core, so the technical SEO levers are identical: clean URLs and canonicals, refinement-nav crawl control, structured data, and sitemaps. The front-end architecture mostly changes how you reach Core Web Vitals, not which SEO rules apply. We fix SEO at the code level on whichever you run.

SFRA (server-side)

The Storefront Reference Architecture renders pages on the server, so search engines get fully formed HTML with no client-side dependency. For SEO that is a strong default: content is in the markup, canonicals and structured data are emitted server-side, and crawlability is straightforward. Core Web Vitals work centers on server response time, page and partial caching, and trimming heavy templates and scripts. We tune SFRA at the cartridge level to hit clean LCP, CLS, and INP without rebuilding the front end.

Best when
  • You run SFRA and want SEO wins without a replatform
  • Server-side HTML keeps crawlability simple
  • Speed gains come from caching and template work
Composable Storefront (headless)

A Composable Storefront on PWA Kit decouples the front end and talks to the platform through SCAPI and OCAPI. It can be faster and more flexible than server-side rendering, which helps Core Web Vitals, but headless adds SEO responsibility: rendering must serve crawlable HTML, and canonicals, structured data, and refinement-nav rules have to be implemented in the front-end code rather than inherited from SFRA. We build those controls in so a headless storefront ranks as well as it performs.

Best when
  • You need front-end speed beyond what SFRA allows
  • A custom, app-like experience is a priority
  • You will invest in proper headless SEO rendering

Not sure which fits? See how we build both in our development services.

Featured work

Proof behind the partnership, not just a pitch.

A few of the stores our senior team has shipped, scaled, and stayed on to grow.

DTC · Adobe CommerceInyo Pools — IWD ecommerce case study

Inyo Pools

A Hyva-themed Adobe Commerce storefront for a high-traffic pool and spa parts retailer.

View the case study
Higher Ed · Adobe CommercePenn State — IWD ecommerce case study

Penn State

A multi-store Adobe Commerce build for Penn State Extension, serving learners across 67 counties.

16
Custom modules
9
Integrations
DTC · MagentoUS Camera Pro — IWD ecommerce case study

US Camera Pro

A Magento store for a camera and optics retailer, with M2E marketplace sync across channels.

View the case study
See more of our work
Why IWD

SEO done by the engineers who build the storefront.

Most Salesforce Commerce Cloud SEO fails for one of two reasons: it is outsourced to a checklist that never touches the cartridges, or the fixes get tossed over a wall to developers who do not understand the platform. We built IWD to do the opposite.

Book a 15-minute assessment

  • SEO that lives in the cartridges

    Most of what holds an SFCC storefront back is technical: parameter crawl waste, slow server-side render, broken canonicals, missing schema. We fix it in the code, because the engineers doing the SEO are the engineers who build the storefront.

  • Senior team, no junior bench

    Your storefront is audited and rebuilt by senior in-house SFCC engineers, not handed to an offshore checklist. The people who find the problems are the people who fix them.

  • Sixteen years on enterprise commerce

    We have engineered SEO for complex, high-volume catalogs since 2008, across enterprise B2B, global DTC, and multi-site, multi-locale storefronts that break generic SEO tooling.

  • Engineering-grade, not link spam

    We earn rankings with URL hygiene, speed, structured data, and real content. No private blog networks, no bought links, nothing that puts your domain at risk later.

How we work

A clear path from technical audit to organic growth.

01

Audit

We crawl the storefront, pull Search Console and analytics, and run Core Web Vitals to map exactly where rankings, indexation, and speed are breaking down on your SFCC instance.

02

Prioritize

A ranked roadmap tied to revenue, not a 200-line checklist. You see which fixes move organic traffic first, with scope and timeline before any work starts.

03

Engineer

Sprints where senior engineers ship the fixes: URL and canonical hygiene, refinement-nav crawl control, schema, caching and template speed, redirects, and content, all to SFCC standards.

04

Measure

We track rankings, organic revenue, and Core Web Vitals after every release, then extend the roadmap. We stay to keep the numbers climbing.

Questions, answered

What merchants ask before they buy SFCC SEO services.

What makes Salesforce Commerce Cloud SEO different from regular SEO?

SFCC is an enterprise SaaS platform, so the SEO levers are platform-specific: SEO-friendly URLs and aliases are configured in Business Manager, refinement (faceted) navigation can generate huge volumes of crawlable parameter URLs, and canonical, redirect, and sitemap behavior all run through Demandware conventions. Doing it well means working inside the platform's controls and the cartridge code, not just editing meta tags. That is why our SFCC SEO is handled by senior SFCC engineers.

How do you control crawl waste from refinement navigation on SFCC?

Salesforce Commerce Cloud refinement navigation appends sorting and filter parameters that can multiply into thousands of near-duplicate URLs. We set canonical URLs to the clean category, apply robots and noindex rules to low-value parameter combinations, and tune how the storefront emits links, so crawl budget lands on the category and product pages that actually earn rankings.

Can you improve Core Web Vitals on SFRA, or do we need headless?

Both paths work, and we scope to your stack. On the Storefront Reference Architecture (SFRA), we improve server-side render time, tune page and partial caching, and trim heavy templates and scripts to ship clean LCP, CLS, and INP. When the storefront needs to be faster than server-side rendering allows, a Composable Storefront on PWA Kit gives a headless front end we can optimize directly. We help you decide which is right before committing.

Can you fix the SEO issues another agency or developer created on our SFCC site?

Yes, and it is a common way clients start with us. We run a full technical audit first, document what we find in plain language, then give you a prioritized plan before touching anything. Inherited Salesforce Commerce Cloud storefronts are often a few engineering fixes away from real ranking gains, usually around URLs, canonicals, and refinement-nav crawl control.

Will a Salesforce Commerce Cloud migration hurt our SEO?

It can, badly, if redirects and URL equity are not handled with care. We map every old URL to its new SFCC alias, preserve canonical structure, regenerate and submit sitemaps, and monitor indexation through the cutover, so moving to or within Salesforce Commerce Cloud protects the organic traffic you have spent years earning instead of resetting it.

How do you scope and quote an SFCC SEO engagement?

Every engagement is scoped to your storefront: catalog size, the number of sites and locales, whether you run SFRA or a Composable Storefront, the technical debt in the cartridges, and where the rankings are stuck. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Turn your Salesforce Commerce Cloud catalog into an organic traffic engine.

Tell us where the rankings are stuck. We will come back within one business day with a real plan, a real timeline, and a real number.

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