Adobe Commerce & Magento SEO

Adobe Commerce SEO that wins rankings in the code, not the comments.

Your catalog should be pulling in organic traffic, but layered navigation is bleeding crawl budget, the templates fail Core Web Vitals, and rankings have stalled. We are a senior team of Adobe-certified engineers who fix Adobe Commerce SEO where it actually breaks: site architecture, page speed, structured data, and indexation. Engineering-grade work, not link spam.

Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When the catalog is huge and the organic traffic refuses to follow.

Adobe Commerce stores plateau for reasons no amount of blog posting can fix: faceted navigation spawning endless URLs, canonicals splitting authority, templates too heavy to pass Core Web Vitals, and schema that errors out in Search Console. We are the team brands call when the SEO problem is really an engineering problem. Our Adobe Commerce development and SEO live under one roof, so the diagnosis and the fix come from the same senior engineers.

16+ yrs
On Magento and Adobe Commerce, since 2009
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

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Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

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What our Adobe Commerce SEO services cover

Technical and on-page SEO, from crawl control to Core Web Vitals.

The same senior engineers handle the architecture, the speed, the schema, and the content. Every engagement is scoped to your store and your rankings, not a fixed package.

/01Technical SEO audit & remediationWe crawl the store the way Google does, then fix the engineering problems behind the rankings: render-blocking code, broken canonicals, and crawl traps the platform creates by default./02Site architecture & internal linkingCategory trees, URL structure, and internal links built so authority flows to the pages that should rank, instead of leaking into thin filter and pagination URLs./03Core Web Vitals & page speedSlow Adobe Commerce pages lose rankings and revenue. We cut server response, ship clean LCP, CLS, and INP scores, and make the templates fast at the code level./04Faceted navigation controlLayered navigation can spawn millions of crawlable URL combinations. We control indexation with canonicals, robots rules, and noindex logic, so crawl budget lands on real pages./05Structured data & rich resultsProduct, breadcrumb, review, and FAQ schema implemented to spec and validated, so your listings earn rich results instead of throwing errors in Search Console./06On-page & category contentCategory and product copy, metadata, and heading structure written for both shoppers and search engines, mapped to the keywords your buyers actually use./07Migration & replatform SEOMoving to Adobe Commerce is where rankings get lost. We map redirects, preserve URL equity, and protect the traffic you spent years earning through the cutover./08Indexation & crawl managementXML sitemaps, robots directives, hreflang for multi-store catalogs, and log-file analysis so search engines spend their time on the pages that drive revenue./09Reporting & ongoing SEORankings, organic revenue, and Core Web Vitals tracked against a roadmap, with a senior team that ships the next round of fixes instead of just sending a slide deck.
Same SEO engine, either edition

Open Source or Adobe Commerce: the SEO engine is the same.

Both editions run the same Magento core, so the technical SEO levers are identical: architecture, Core Web Vitals, structured data, and faceted-nav control. The edition rarely changes your rankings. Engineering does. We fix SEO at the code level on whichever you run.

Magento Open Source

On the self-hosted edition we have full access to the codebase, so we can fix crawl waste, rewrite URL logic, and tune Core Web Vitals without working around managed-platform limits.

Best when
  • You want unrestricted technical SEO access
  • Deep faceted-navigation or URL surgery
  • Full control of caching and rendering
Adobe Commerce & Cloud

On the enterprise edition, on-premise or Cloud, we apply the same technical SEO work, plus Cloud's Fastly layer for speed. Native merchandising and staging make large catalog SEO changes safer to ship.

Best when
  • You run Adobe Commerce or Cloud already
  • Large catalogs need safe, staged SEO changes
  • You want Fastly-level performance built in

Either way, SEO is engineering: see how in our development services.

Why IWD

SEO done by the engineers who build the store.

Most Adobe Commerce SEO fails for one of two reasons: it is outsourced to a checklist that never touches the code, or the fixes get tossed over a wall to developers who do not understand the platform. We built IWD to do the opposite.

  • SEO that lives in the codebase

    Most of what holds an Adobe Commerce store back is technical: crawl traps, slow templates, broken schema. We fix it in the code, because the engineers doing the SEO are the engineers who build the store.

  • Senior team, no junior bench

    Your store is audited and rebuilt by senior Adobe-certified engineers, not handed to an offshore checklist. The people who find the problems are the people who fix them.

  • Sixteen years on the platform

    We have done Magento and Adobe Commerce SEO since 2009, across enterprise B2B, high-volume DTC, and complex multi-store catalogs that break generic SEO tooling.

  • Engineering-grade, not link spam

    We earn rankings with architecture, speed, structured data, and real content. No private blog networks, no bought links, nothing that puts your domain at risk later.

How we work

A clear path from technical audit to organic growth.

01

Audit

We crawl the store, pull Search Console and analytics, and run Core Web Vitals to map exactly where rankings, indexation, and speed are breaking down.

02

Prioritize

A ranked roadmap tied to revenue, not a 200-line checklist. You see which fixes move organic traffic first, with scope and timeline before any work starts.

03

Engineer

Two-week sprints where senior engineers ship the fixes: faceted-nav control, schema, template speed, redirects, and content, all to Adobe coding standards.

04

Measure

We track rankings, organic revenue, and Core Web Vitals after every release, then extend the roadmap. We stay to keep the numbers climbing.

Questions, answered

What merchants ask before they buy Adobe Commerce SEO services.

What makes Adobe Commerce SEO different from regular SEO?

Adobe Commerce generates the problems generic SEO never has to solve: layered navigation that spawns millions of crawlable URLs, default canonical and pagination behavior that splits authority, and templates heavy enough to fail Core Web Vitals. Doing it well means fixing the platform at the code level, not just writing meta tags. That is why our SEO work is done by Adobe-certified engineers.

Do you do technical SEO, on-page SEO, or both?

Both, and they are connected. We handle the technical foundation (site architecture, crawl and indexation control, Core Web Vitals, and structured data) and the on-page layer (category and product content, metadata, and internal linking). On a complex catalog the technical work usually unlocks the biggest gains, so we start there.

Can you fix the SEO issues another agency or developer created?

Yes, and it is a common way clients start with us. We run a full technical audit first, document what we find in plain language, then give you a prioritized plan before touching anything. Inherited Adobe Commerce stores are often a few engineering fixes away from real ranking gains.

Will an Adobe Commerce migration hurt our SEO?

It can, badly, if redirects and URL equity are not handled with care. We map every old URL to its new destination, preserve canonical structure, and monitor indexation through the cutover, so a replatform protects the organic traffic you have spent years earning instead of resetting it.

Do you build links?

Our focus is engineering-grade SEO: architecture, speed, structured data, and content that earns rankings on its own. We do not run private blog networks or buy links, because those put your domain at risk. When off-site authority matters, we advise on digital PR and earned coverage that holds up over time.

How do you scope and quote an Adobe Commerce SEO engagement?

Every engagement is scoped to your store: catalog size, the number of storefronts, the technical debt in the codebase, and where the rankings are stuck. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Turn your Adobe Commerce catalog into an organic traffic engine.

Tell us where the rankings are stuck. We will come back within one business day with a real plan, a real timeline, and a real number.

Start a project