Can Shopify handle complex tiered pricing?

Yes. Shopify Plus now offers native "Catalogs" and "Price Lists," allowing us to assign specific percentage-offs or fixed prices to specific Companies or Locations. For hyper-complex logic, we use Shopify Functions.

Does Shopify support Net Terms and Purchase Orders?

Yes. We can configure specific Payment Terms (Net 30, Net 60) for approved B2B customers, allowing them to checkout with a PO Number while requiring immediate credit card payment for D2C customers.

Do I need a separate store for B2B?

Not anymore. With Shopify's "Blended" store capabilities, we can run both D2C and B2B from a single URL and Admin, simplifying inventory management. However, for distinct international markets, separate expansion stores may still be recommended.

How do you handle shipping for B2B?

B2B shipping is often more complex (LTL freight, pallets). We integrate specialized shipping apps or carrier APIs to provide accurate freight quotes at checkout based on total weight and customer location.

What does Shopify Plus B2B include natively?

Company accounts with buyer hierarchy, customer-scoped catalogs, customer-specific pricing, quote-to-order workflow (via draft orders + apps), net payment terms, customer-specific product visibility, sales rep impersonation, and B2B checkout configuration. Plus B2B ships natively with Shopify Plus; no separate add-on license required.

How does Shopify Plus B2B compare to BigCommerce B2B Edition?

Both ship company accounts, buyer hierarchy, and price lists natively. Shopify Plus B2B has tighter unified B2B + DTC tenant support and Hydrogen for headless. BigCommerce B2B Edition has stronger native quote-to-cart workflow and shopping lists. Choice depends on existing stack, DTC mix, and ERP integration.

How long does a Shopify Plus B2B build take?

8 to 16 weeks for standard B2B configurations. Migrations from Magento B2B: 12 to 20 weeks. Unified B2B + DTC builds: 12 to 16 weeks. Headless Plus B2B with Hydrogen: 14 to 20 weeks. Discovery phase produces a fixed-scope estimate.

Can we run B2B and DTC on the same Shopify Plus store?

Yes. Plus B2B's native architecture supports unified B2B + DTC under one tenant with different customer experiences per buyer type. Catalog scoping, pricing, payment terms, and checkout flow differ by buyer; admin and inventory stay unified. This is one of Shopify Plus B2B's biggest differentiators.

What about migrating from Magento B2B to Shopify Plus B2B?

Customer groups, price lists, and catalogs migrate. Custom Magento B2B modules map to Shopify Plus B2B native features where possible. Where a module covers functionality outside Plus B2B's feature set, we evaluate Shopify Functions, apps, or custom UI extensions. Migration timeline: 12 to 20 weeks.

Do you integrate Shopify Plus B2B with NetSuite or SAP?

Yes. Live integrations with NetSuite (via our dedicated NetSuite Connector), SAP B1, Acumatica, and Microsoft Dynamics 365 on production Plus B2B stores. Standard sync: customers, company accounts, customer-group pricing, inventory, orders, fulfillment status, returns.

Shopify Plus Certified Partners. Experts in Hybrid B2B/DTC Models.

Enterprise Shopify B2B Agency

Deliver a D2C-like user experience to your wholesale customers. We architect scalable B2B portals on Shopify Plus that integrate seamlessly with your ERP and back-office logic.

WHY WHOLESALERS ARE MOVING TO SHOPIFY

UNIFIED PLATFORM

Stop managing two separate sites. With Shopify Plus, you can run your B2B and D2C channels from a single admin, sharing inventory while maintaining distinct pricing rules.

SELF-SERVICE PORTALS

Reduce support costs. Empower buyers to view company-specific pricing, reorder from history, and manage permissions without calling your sales rep.

CONSUMER-GRADE UX

B2B buyers expect the Amazon experience. We build intuitive, mobile-responsive wholesale interfaces that make purchasing thousands of SKUs effortless.

LOWER TCO

Legacy B2B platforms (like Magento or Oracle) bleed money on maintenance. Shopify Plus offers a lower Total Cost of Ownership with higher reliability and security.

SHOPIFY B2B IMPLEMENTATION

We configure Shopify's native "Companies" features, setting up complex Catalogs, Price Lists, and Payment Terms tailored to your specific customer tiers.

ERP INTEGRATION

B2B relies on data. We connect Shopify to NetSuite, Acumatica, or SAP using our Integration Solutions to automate orders, inventory, and credit limits.

CUSTOM ORDERING LOGIC

Need Quick Order forms or Requisition Lists? Our Shopify Development Team builds custom apps to handle specific wholesale workflows not native to the platform.

LEGACY B2B MIGRATION

Moving from Magento B2B or BigCommerce? We specialize in Replatforming Services, ensuring your complex data structures transfer correctly to Shopify.

WHOLESALE UX DESIGN

We design for bulk buying. Our UX/UI Design Agency creates friction-free interfaces for high-volume purchasing, matrix ordering, and repeat conversions.

SALES TEAM ENABLEMENT

We implement tools (like SparkLayer or custom portals) that allow your sales reps to log in as customers ("Masquerade") to place orders and manage quotes on their behalf.

B2B IMPLEMENTATION PROCESS

WHY IWD FOR COMPLEX COMMERCE?

WE KNOW ERPs

Most agencies fail at the integration layer. We have a dedicated middleware team that understands how to map complex ERP logic to Shopify's API.

HYBRID EXPERTISE

We understand the nuances of running Hybrid (B2B + D2C) stores. We ensure your retail customers and wholesale partners coexist perfectly without logic conflicts.

CHECKOUT EXTENSIBILITY

We leverage Shopify's new Checkout Extensibility to add custom fields (PO Numbers, Delivery Dates) and logic specifically for B2B buyers.

PROPRIETARY TOOLS

If native features aren't enough, we deploy our own pre-built solutions for easy reordering and account management to speed up your launch.

-50%

SUPPORT CALLS

ORDER FREQUENCY

100%

ERP ACCURACY

+30%

AOV INCREASE

WHOLESALE ROI

Our technology partners

MODERNIZE YOUR WHOLESALE CHANNEL

Start a Project

FREQUENTLY ASKED QUESTIONS

: Yes. Shopify Plus now offers native "Catalogs" and "Price Lists," allowing us to assign specific percentage-offs or fixed prices to specific Companies or Locations. For hyper-complex logic, we use Shopify Functions.
: Yes. We can configure specific Payment Terms (Net 30, Net 60) for approved B2B customers, allowing them to checkout with a PO Number while requiring immediate credit card payment for D2C customers.

: Not anymore. With Shopify's "Blended" store capabilities, we can run both D2C and B2B from a single URL and Admin, simplifying inventory management. However, for distinct international markets, separate expansion stores may still be recommended.
: B2B shipping is often more complex (LTL freight, pallets). We integrate specialized shipping apps or carrier APIs to provide accurate freight quotes at checkout based on total weight and customer location.

Shopify Plus B2B: native company accounts, unified B2B + DTC, and the integrations that ship

Shopify Plus B2B reshaped what's possible for unified B2B + DTC commerce. Company accounts, buyer hierarchy, customer-scoped catalogs, and custom pricing all ship native, no add-on apps required. The tradeoff: Plus B2B's native quote workflow is simpler than Magento or BigCommerce. Below is what Plus B2B does natively, where we extend with Shopify Functions or apps, and how the engagement actually runs.

Shopify Plus B2B native features vs the rest of the market

Feature	Shopify Plus B2B	BC B2B Edition	Magento B2B	Adobe Commerce B2B
Company accounts + buyer hierarchy	Native	Native	Custom dev or extension	Native
Customer-scoped catalogs	Native	Native (price lists)	Customer groups	Shared catalogs
Custom pricing	Native	Native price lists	Customer group pricing	Native price lists
Quote workflow	Draft orders + apps	Native	Custom dev or extension	Native quote-to-order
Net 30 payment terms	Native	Native + gateway	Custom dev	Native
Unified B2B + DTC	Native (one tenant)	Two storefronts	Two stores	Stores config
Best for	Unified ops, faster TTM	Standard B2B workflows	Highly custom B2B	Enterprise B2B

What we ship on a Shopify Plus B2B engagement

B2B native configuration

Company accounts, buyer hierarchy with roles, customer-scoped catalogs, customer-specific pricing, net payment terms, B2B checkout configuration. Configured to match your sales process, no custom code required.

Quote workflow build

Plus B2B doesn't ship a native quote-to-order workflow. We build it via draft orders + a custom admin UI (App Bridge) for the sales team, plus a buyer-side quote-request UI. Faster to ship than the Magento or BC equivalent.

Shopify Functions for B2B logic

Custom delivery rules per customer group, discount logic per buyer hierarchy, cart-transform for B2B-specific bundles, payment customization for net terms. Functions run in Shopify checkout, no app dependency.

ERP integration on Plus

NetSuite (our Connector), SAP B1, Acumatica, Microsoft Dynamics 365. Standard sync: customers, company accounts, customer-group pricing, inventory, orders, fulfillment status. Tested on staging with synthetic B2B orders.

Outcomes our clients see

Plus Partner

Active Shopify Plus certification

8 to 20 wk

Typical Plus B2B build timeline

100+

B2B builds delivered

Unified

B2B + DTC one tenant

Related capabilities

Shopify Plus agency Shopify development services B2B wholesale Shopify migration services Adobe Commerce B2B

Book a 15-minute Plus B2B scoping call