An eyewear brand house, engineered for every channel.

What it doesA ground-up replatform of the wholesale storefront off an aging, unsupported custom platform onto Shopify Plus, built on a Dawn-derived custom theme as a permanent, supported foundation for the ECP channel.

Why from scratchThe legacy portal was unsupported and bleeding accounts to competitors with modern ordering. A supported, scalable platform was the prerequisite for everything else.

What it doesSparkLayer configured for matrix ordering across frame, color, and size variants, quick reorder from history, and sales-rep ordering on behalf of accounts, layered onto the Shopify Plus storefront.

Why from scratchSelecting eyewear variants one SKU at a time is the workflow that was losing orders. Matrix ordering is the optical-industry standard the channel expected.

What it doesShopify Plus native B2B company accounts with customer-specific price lists mapped to Europa's buying-group structure, so each ECP sees its negotiated pricing immediately on login.

Why from scratchWholesale pricing is account-specific. Buying-group price lists put each customer's real numbers in front of them instead of a generic catalog.

What it doesNet 30/60 invoice terms, purchase-order fields, and order-approval workflows via Shopify B2B, alongside Shopify Payments for card transactions, so terms-based volume avoids unnecessary card fees.

Why from scratchECPs order on terms, not credit cards. Native B2B terms keep that volume off card rails and match how the business actually invoices.

What it doesSelf-service account access to order history, invoices, and reorders, replacing manually generated invoices mailed monthly by the accounting team.

Why from scratchOnline account visibility was the top request in customer surveys. Self-service removes a manual accounting task and answers it.

What it doesA Commercient SYNC integration connecting Shopify Plus to the Aptean SouthWare ERP for bi-directional sync of orders, customers, inventory, pricing, fulfillments, and returns, replacing a 15-year-old custom middleware layer.

Why from scratchThe legacy middleware limited data flow and made any modernization prohibitively complex. A supported connector frees the storefront from that constraint.

What it doesThe storefront is architected as a permanent investment with the ERP behind a swappable connector, so a planned migration to a new ERP changes only the backend integration, not the customer-facing experience.

Why from scratchA mid-term ERP migration was on the roadmap. Decoupling the storefront from the ERP avoids throwaway work and a second replatform.

What it doesA structured migration via Matrixify of 3,500+ active web products, 5,300+ customer accounts with buying-group assignments, and several years of order history out of the legacy PostgreSQL database into Shopify Plus.

Why from scratchCustomer relationships and historical data had to move intact. A scripted migration preserves buying-group assignments and order history rather than starting from zero.

What it doesA Shopify-to-Mirakl integration via the Mirakl Connect app that keeps approved American Optical offers, pricing, and inventory in sync on Nordstrom's marketplace, with Nordstrom orders flowing back through the existing Shopify-to-ERP order path.

Why from scratchManual marketplace catalog management risks price and stock mismatches. Driving offers from Shopify keeps Nordstrom aligned with the ERP source of truth.

What it doesThe same Mirakl Connect pattern for the EyeBobs brand on Bloomingdale's: offers, pricing, and inventory synced from Shopify (driven upstream by NetSuite), with Bloomingdale's orders imported into the existing Shopify-to-ERP flow and fulfillment returned to Mirakl.

Why from scratchA second brand, a second marketplace, one repeatable integration. Reusing the connector pattern lets each brand reach a department-store audience without manual catalog work.

What it doesAvalara for automated sales-tax compliance across all 50 states, native UPS integration for live shipping rates from a single warehouse, and Shopify Payments for card processing.

Why from scratchTax, shipping, and payments are table stakes that have to be right from day one. Native integrations keep them accurate without custom code.

What it doesA migration SEO program: 301 redirects from legacy URLs, schema markup, metadata templates, and XML sitemap configuration to preserve organic search equity through the replatform.

Why from scratchReplatforming without a redirect map sheds hard-won rankings. Mapping legacy URLs forward protects the channel's organic traffic.

What it doesA custom storefront applying Europa's rebrand (new logo, palette, typography) on a Dawn-derived theme, built to WCAG 2.1 AA with native semantic accessibility (not an overlay) and Klaviyo for transactional and marketing email.

Why from scratchThe replatform coincided with a full rebrand, and accessibility is a legal and usability baseline. Building both into the theme avoids retrofits later.

What it doesA human-led, AI-assisted creative process producing photography-grade lifestyle imagery for new Scott Harris styles, delivered in web and social formats, under full creative-director oversight.

Why from scratchNew styles needed on-brand lifestyle imagery fast. AI-assisted composition lets the creative team produce consistent, high-quality visuals efficiently.