EvoShield's brand and e-commerce website, designed and built end to end.
EvoShield makes custom-molding protective gear for baseball and other sports. IWD designed and built the full website: product pages, technology content, an “EVO Army” community for athletes and teams, and a storefront. Launched in 2014. Entered in the 2015 American Advertising (ADDY) Awards.
EvoShield
EvoShield is a sports brand known for custom-molding protective gear: batting gloves, guards, and on-field equipment worn by ballplayers at every level. It needed a website that could sell the gear, explain the technology, and rally the athletes who wear it. That mix of brand, commerce, and community is what our design and web team does best.
A brand site has to do more than sell.
So we built one that also tells and rallies.
One athletic design system
A bold, premium visual language applied consistently across every page type.
A real storefront
Category, shop, and product pages that made the protective-gear lineup easy to buy.
The technology, explained
Dedicated technology pages for EvoShield's custom-molding, protective approach.
The EVO Army
Community tiers for individuals, teams, and partners, with athlete and ambassador profiles.
The brand story
An 'Our Story' experience that carried the mission alongside the commerce.
Service & findability
Customer-service pages and a store locator to help shoppers after the click.
We designed every screen,
not just the storefront.
Every page type, from the shop to the community hub, held to one award-grade standard.
One website carried the brand, the shop, and the community.
One design language across homepage, storefront, technology story, EVO Army community, and customer service. EvoShield showed up as one brand everywhere a visitor landed.
BrandHomepageThe brand's front door
DesignBrand Design SystemAthletic art direction across every page- CommerceCategory & ShopBrowse by sport and gear type
CommunityEVO ArmyIndividuals, teams, and partners- CommerceProduct PagesFit, options, and detail to buy
SupportStore LocatorFind EvoShield gear nearby- ContentTechnology PagesThe custom-molding story, told
CreativeArt DirectionAthletic photography and visual production- ContentOur StoryBrand origin and mission
The site came together in four moves.
Brand world, storefront, technology story, then the EVO Army. Each stage built on the one before it, through to a 2014 launch.
- Phase 01Design the brand world
EvoShield's athletic design language: art direction, type, and layout system. Consistent and premium from the homepage outward.
- Phase 02Build the storefront
Category, product, and shop pages for the protective-gear lineup. Easy to browse, understand, and buy.
- Phase 03Tell the story
Technology and brand-story pages that explained EvoShield's custom-molding approach and mission. Separate from the shop, but woven into it.
- Phase 04Rally the EVO Army
Community tiers for individuals, teams, and partners. The site launched in 2014 and entered the 2015 American Advertising Awards.
A storefront, or a brand world.
The hard part wasn't any single page. It was one site carrying three jobs at once: selling the gear, teaching the technology, and rallying a community. All in a design language polished enough for an awards show.
- One language. A single athletic design system ran across every page type.
- More than a shop. Technology pages and the EVO Army made it a brand world, not just a cart.
- Award-grade. The craft carried the site into the 2015 American Advertising Awards.
A website that
played like the gear.
The design wasn't the point on its own. Here's what the site changed for EvoShield's brand, commerce, and community online.
Get this for your brandA site that looked like the gear played
An athletic, premium design system carried EvoShield's brand from the homepage through every product and technology page. The site felt as engineered as the gear it sold.
The build, from brand to checkout.
Every piece of EvoShield's website, from the design system to the store locator. Click any module below for scope and rationale.
BuildBrand & E-commerce Website
What it wasA single website covering brand, product catalog, technology story, and community, launched in 2014.
Why it matteredEvoShield needed one cohesive home online, not a brochure bolted to a separate store. One build kept the brand and the shop speaking with one voice.
DesignAthletic Design System
What it wasA bold, athletic visual language. Art direction, typography, and layout applied consistently across every page type, polished to award-submission standard.
Why it matteredProtective gear is a premium, performance product. The design had to feel that way on every screen. That polish carried the site into the 2015 American Advertising Awards.
CommerceProduct Pages
What it wasProduct pages for the protective-gear lineup: batting gloves, guards, and on-field gear. Fit, options, and detail laid out so shoppers could choose with confidence.
Why it matteredThe product page is where the buying decision happens. The right layout and detail turn interest into an order.
CommerceCategory & Shop
What it wasCategory and shop pages organized by sport and gear type. Visitors moved from a broad need to the right product in a few clicks.
Why it matteredA clear path from category to product is the backbone of any storefront. Structured navigation kept the catalog usable as it grew.
ContentTechnology Story Pages
What it wasDedicated pages explaining EvoShield's custom-molding protective approach. The gear's differentiator, told as a clear, visual story.
Why it matteredEvoShield's edge is the technology. Its own section, separate from the shop, let the brand teach before it sold.
CommunityEVO Army Community
What it wasThree community tiers: EvoGeneral (individuals), EvoTeams, and EvoPartners, with athlete and ambassador profiles built into the site.
Why it matteredEvoShield is worn by real players. The EVO Army turned customers into a visible community and deepened the brand beyond a transaction.
ContentBrand Story & Content
What it wasAn 'Our Story' section and supporting content that carried EvoShield's origin and mission alongside the commerce, all in one design language.
Why it matteredPeople buy gear from brands they believe in. The story built that belief while they shopped.
SupportCustomer Service & Store Locator
What it wasCustomer-service and FAQ pages plus a store locator. Shoppers could get answers and find EvoShield gear in stores near them.
Why it matteredA store locator and clear service pages made the site useful after the purchase, not just before it.
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