A B2B ecommerce agency that builds across platforms, not around one.
Every platform agency will tell you their platform fits your B2B program. We do not have a platform to defend. We are a senior, platform-agnostic B2B ecommerce agency that builds wholesale commerce on Shopify Plus, Adobe Commerce, and BigCommerce B2B Edition: customer-specific catalogs and pricing, net terms, quoting and RFQ, punchout, and self-serve buyer portals, wired into the ERP that runs your business. We recommend the right platform first, then build it.
When wholesale revenue outgrows a storefront built for shoppers.
B2B breaks in predictable ways: pricing that lives in a rep's inbox, orders rekeyed by hand, buyers who cannot see their own contract terms or net-terms balance, and a catalog that shows everyone the same thing. We are the team brands call when the workarounds stop scaling and the store has to sell to businesses properly. Because we build on every major platform and start with a platform recommendation rather than a sales pitch, the build fits your accounts and the orders follow.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
The full wholesale stack, on whichever platform fits your accounts.
Whatever your buyers need, the same senior team handles it end to end, on the platform that suits your business. Every engagement is scoped to how your accounts buy, not a fixed package.
Shopify Plus or Adobe Commerce for B2B?
These are the two platforms most wholesale brands weigh, and the right call depends on how your accounts buy. Shopify Plus is fast to launch with a clean self-serve layer; Adobe Commerce ships the deepest native B2B feature set for complex, high-SKU operations. We engineer either one, so the recommendation is about fit, not preference.
A clean self-serve wholesale layer over a strong DTC store. Company profiles, catalogs, price lists, and net-terms checkout are built in, so you launch wholesale fast on a platform that is light to run and quick for your team to operate day to day.
- You want to launch wholesale quickly over an existing DTC store
- Your pricing and approval rules are relatively straightforward
- You value a hosted, low-maintenance platform and fast iteration
The deepest native B2B feature set: company accounts with buyer roles, shared and custom catalogs, negotiable quotes, requisition lists, and approval rules out of the box. We configure and extend it for high-SKU, multi-buyer operations with intricate pricing and procurement needs.
- You serve many buyer companies, roles, and approval chains
- Pricing, catalogs, and requisitions are complex and high-SKU
- You need punchout, EDI, and a vendor SLA behind the platform
Want the call made on your numbers, including BigCommerce B2B Edition? Start with ecommerce consultancy and we will model the options against your accounts.
Every integration here is running in a live store, with a case study behind it.
B2B ecommerce lives or dies on the back-office wiring. These are the systems we have integrated in production, each cell linked to the build it came from.
ERPNetSuiteTwo-way sync through the connector we build and maintain in-house
ERPMicrosoft DynamicsMore than ten contract pricing tiers, headless, at QC Supply
OperationsReal-time EDIEvery order pushed to the back-office ERP the moment it lands, at ADTRAN
ERPInfor SytelineCustom document profiles and due-date writeback, at DMC
ERPSageWholesale orders and the back office in lockstep, at Warner Press
MiddlewareGreytrixThe Sage-to-Magento bridge behind Warner Press
MiddlewareDCKAPCatalog and order sync for Adobe Commerce B2B, at SchoolFix
TaxAvalaraAutomated tax across jurisdictions, at SchoolFix
PaymentsPayFabricIntegrated payment capture against Sage, at Warner Press
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
Penn State
A multi-store Adobe Commerce build for Penn State Extension, serving learners across 67 counties.
ADTRAN
A B2B Magento Commerce store with gated pricing, configurable software subscriptions, and real-time EDI into the ERP.
QC Supply
An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.
Merchants keep working with us, and say so in public.
“IWD has been a solid partner for over seven years. They take the time to understand our business and develop custom solutions to meet our unique requirements. They know e-commerce inside and out.”
“They go above and beyond to develop custom solutions to solve our unique needs. They can really do it all, and they truly care about our company's success.”
“IWD Agency is always responsive and they always follow back up after the job has been completed to make sure the job was done correctly.”
A B2B partner who recommends the right platform, then stays for the growth.
Most B2B builds go sideways for one of two reasons: an agency that only knows one platform forces your business to fit it, or the team disappears once the store goes live. We built IWD to do the opposite.
Platform-agnostic, by design
We build on Shopify Plus, Adobe Commerce, and BigCommerce B2B Edition, so the recommendation you get is the platform that fits your accounts, not the one we happen to resell.
Senior engineers, no junior bench
Your B2B build is handled by senior engineers who write to each platform's standards. No offshore handoff, no brittle workarounds you will pay to untangle on the next upgrade.
Sixteen years of B2B commerce
We have shipped customer catalogs, quote-to-cart, net terms, and ERP-connected pricing for distributors, manufacturers, and wholesalers across high-SKU, multi-buyer operations since 2009.
We build, then we stay
Most clients keep us on after launch for pricing logic, new buyer workflows, and ERP changes. The team that built your wholesale store is the team that keeps it running.
A clear path from sales process to shipped B2B store.
Audit
We map how your business actually sells: buyer types, pricing rules, approval chains, net terms, and the systems your orders flow through. The B2B model on paper is rarely the one in the data.
Recommend
We name the right platform for your accounts and lay out a phased plan for catalogs, pricing, terms, and integration, with scope and timeline, so you see the build before any code is written.
Build
Two-week sprints with weekly demos. The same senior engineers configure the platform's B2B features, build the custom pieces, and wire up your ERP, all to each platform's coding standards.
Optimize
After launch we tune the buyer experience, add quoting and reorder workflows, and extend pricing logic as your account base grows. We stay to make the numbers move.
What merchants ask before they hire a B2B ecommerce agency.
What does a B2B ecommerce agency actually do?
We build the parts of an online store that selling to businesses requires and a consumer store does not: customer-specific catalogs and pricing, net terms and account credit, quote and RFQ workflows, punchout and EDI for procurement buyers, ERP integration, and self-serve buyer portals. We design how your accounts order, build it on the right platform, and connect it to the systems that run your business.
Which platform is best for B2B ecommerce?
There is no single answer, which is why we are platform-agnostic. Shopify Plus is fast to launch and suits brands that want a clean self-serve wholesale layer over a strong DTC store. Adobe Commerce ships the deepest native B2B feature set for high-SKU, multi-buyer operations with complex approval rules. BigCommerce B2B Edition sits in between with strong B2B features and open APIs. We recommend the fit based on your accounts, catalog, pricing, and integrations, not on what we prefer to build.
Can you handle customer-specific pricing and net terms?
Yes, and it is the core of most B2B builds. We set up customer-group and contract pricing so each account sees its own catalog and rates, and we wire net terms, credit limits, and purchase-order checkout so approved buyers can order without a credit card. Where pricing and credit live in your ERP, we integrate so the storefront and back office always agree.
Can you connect our store to NetSuite or our ERP?
Yes. Customer-specific pricing, inventory, and order flow only work when the storefront and the ERP stay in sync, so we build two-way integration with NetSuite, SAP, Microsoft Dynamics, or your ERP and PIM. Price lists, stock, and orders move without manual reconciliation, and we also handle punchout and EDI for buyers who purchase through procurement platforms.
Can you run B2B and B2C from the same store?
Yes, and it is a common build on every platform we work with. We run wholesale and direct-to-consumer from one store, with each audience getting its own catalog, pricing, and checkout behavior. One codebase and one back office serve two very different buying experiences, which is usually cheaper to run than two separate stores.
How do you scope and quote a B2B ecommerce project?
Every engagement is scoped to your business: the number of accounts you serve, how your pricing and terms work, the integrations involved, and whether you are launching, extending, or replatforming. We make a platform recommendation first, then give you a firm, itemized quote, so you know exactly what you are committing to before anything begins.
Build the B2B store your accounts have been waiting for.
Tell us how your business sells and where the store gets in the way. We will come back with the right platform, a real plan, a real timeline, and a real number.
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