Our SEO audit services are designed to create the perfect game plan for quickly moving your website up the search engine rankings, so you see more organic traffic and all the conversions that come with it.
At IWD, we have a track record of improving websites from every angle. We've updated them, migrated them, and even created custom features that improve usability, sales, and traffic.
So, if you're curious how your site could increase visitors from Google and other search engines, our SEO auditing services are the perfect place to start. Leveraging decades of experience, our team of experts will cover every facet of your website to create the perfect plan for improving SEO, so your site generates the qualified traffic it truly deserves.
Other marketing services from IWD Agency.
Whether you own a small business, run an enterprise, or are looking for help with something in between, you've come to the right place - thanks to our SEO. If you're ready to talk with an expert, contact us right now to set up a no-obligation call. Otherwise, keep reading for an in-depth look at how we improve organic traffic for a wide-range of sites. Depending on your unique company’s specific needs, your SEO audit will include some combination of the following services.
1. On-Page SEO Audit:
On-page SEO broadly refers to the components of your site that affect search engine rankings AND that your visitors can interact with.
Our on-page SEO audit involves:
Keyword Audit Keyword
research is a good example of an SEO practice that directly impacts on-page SEO. The cornerstone of effective SEO, effective keyword research unveils valuable information about what your market is turning to search engines for, enhancing on-page strategies, and aligning your content with your SEO objectives. By zeroing in on the right keywords, you can gain a competitive edge, address the queries your audience is actively searching for, and lay the groundwork for content that resonates with your potential customers.
At our agency, keyword research isn't just an add-on. It's integral to every SEO campaign we undertake. Our approach delves deep into understanding your industry, business, competitors, and target demographic. This ensures we pinpoint the most impactful keywords tailored for you. We further refine this by categorizing keywords into thematic clusters, unlocking greater potential. Our clients are equipped with a comprehensive keyword research dossier, detailing keyword groupings, potential avenues, emerging trends, and actionable insights for the way forward.
HTML Tag Audit
HTML tags are another vital part of using on-page SEO to win over search engines. From your pages’ title tags to your headers to the anchor text for interlinks and jump links, these simple features all play a big role in helping your site rank.
Though meta descriptions are not as important as they once were – Google now modifies them based on search queries about 65% of the time – these can still provide some easy wins that equal real clicks (and revenue). Our SEO audit services don’t just look at your keywords. They look at how your site is currently using them to ensure you’re not missing out on some of the easiest ways to win traffic.
Webpage Content Audit
Of course, there’s the actual content on your website, too. This is the information - including your images and videos - that visitors actually go to search engines for in the first place.
Blog posts are a great example of where keywords can make a huge difference for your company’s rankings. As part of our SEO audit, we’ll look at ways you can improve your current posts and also recommend the kinds of topics to cover in the future for continuous growth. Our expert SEO writer can even give your team pointers about how to select topics and write them to win more traffic (including how to actually use AI to help).
While blog posts are the obvious place to start with auditing your website’s content, that’s not the only place you could be making a bigger impact with your keywords. For example, far too many eCommerce brands don’t use keywords AT ALL on their category pages – a major missed opportunity. Product pages are another place where the right keywords in the title tags, headers, and descriptions could be all it takes to see big improvements in the SERPs.
Without a doubt, interlinks are the most underrated method of improving organic traffic. That’s why checking yours is one of the most valuable SEO audit services we offer. We’ll check to make sure your site’s interlinking structure is leading to the desired results: more traffic to the pages that actually make you money.
Our team will verify that the right pages have the right interlinks, that there aren’t too many interlinks on any pages, that you’re not interlinking to the WRONG pages, and that your anchor text is helping you rank better in the search engines.
2. Competitor SEO Audit:
As an SEO audit agency with years of experience, we very firmly believe that one of the biggest mistakes you can make is reinventing the wheel. This is why conducting a thorough analysis of your competitors’ websites is just as important as the SEO audit services we conduct on your own. Learning what’s working for them – as well as what opportunities they’re missing – is extremely effective for building the best plan for achieving the SEO results you want.
So, while we will always recommend best practices and winning strategies that work across all industries, taking the time to thoroughly audit your competitors is essential for really pinpointing the exact strategy you need to win more customers from Google and other search engines.
3. Technical SEO Audit:
The technical aspects of a website are where far too many companies suffer – often without even knowing it. You can have the best products/services in the world and all the right content to go along with them, but if the technical features of your website are causing problems for users, your revenue will suffer. Generally, technical SEO covers aspects of your website that users don’t directly see, even though they will feel its effects (i.e., if a website loads slowly).
At IWD, we have an entire development wing that can go through every last facet of your website – from platform integration to hosting to plugins – to look for any opportunity to improve. While technical SEO audit services are often associated solely with eCommerce websites, they can be just as important for businesses with simpler websites that offer services.
What your technical SEO audit involves will depend on your site, we can offer any of the following:
Our technical SEO audit service may be the only investment you need to make in making your website more attractive to Google and other search engines, so the rest of your site can shine.
4. Website Structure Audit
The structure of your website is one of the most important ways to communicate to Google and other search engines what your business is all about. Of course, the structure is also essential for helping users make the most of your site, too. Both are vital for SEO.
URLs need to be clean, concise, and include their page’s most important keywords. When we carry out our SEO audit services, we will look for:
A well-structured website with optimized URLs and an equally user-friendly architecture is one of the cornerstones of effective SEO. Our SEO audit makes certain that your site's structure aligns with best practices, setting the stage for improved organic visibility and an optimal user journey.
5. Integrations Audit
No modern website is without some integrations. While these integrations are designed to improve any number of different factors, they can also create opportunities for your site to suffer in search engines. Your applications and web properties must be integrated seamlessly.
We’ll review all of your site’s webpage templates, especially those generated by any integrated business applications to be sure they align with SEO best practices.
The same goes for dynamically generated content. Many eCommerce companies and enterprises need large websites that rely on dynamically generated content to keep up with their users’ demands. That doesn’t necessarily mean these pages are optimized for search engines, though. After our thorough SEO audit, we’ll create a game plan for optimizing these pages going forward so they race up the rankings and generate more traffic.
6. Backlink Audit
Our agency's backlink SEO audit service is a meticulous examination of the external links pointing to your website. Given the significance that search engines place on backlinks, it's crucial to ensure that your site's profile is helping to prove your authority.
Auditing your backlinks for SEO value includes:
Backlinks have become critical for proving to Google and other search engines that your site is a well-respected resource for its users. Auditing your backlink profile ensures that you’re sending the right message when search engines decide where you should rank.
7. eCommerce SEO Audit
IWD started as a development agency that specialized in building, migrating, and maintaining eCommerce websites built on popular platforms like Magento/Adobe Commerce, BigCommerce, WooCommerce, and Shopify, amongst many others.
So, we’re very adept at auditing eCommerce websites for SEO problems and opportunities.This always involves a deep dive into category, product pages, architecture, HTML elements, and user-friendly features that make the site easy to navigate for customers and easy to crawl for search engines. We also look at schema markup and other types of structured data that can help search engines quickly understand each page of the site.
However, our SEO audit services for eCommerce websites will also take a close look at what your blog is achieving in terms of improving your rankings. Far too often, eCommerce companies – especially B2B businesses – ignore the value a blog can represent. Even if you sell to savvy buyers who don’t need an education, blogs boost your “authority” with Google, which makes it more likely that the search engine will grow your rankings.
8. Enterprise SEO Audit
While enterprises may have tens of thousands of pages – or even more – and a well-recognized brand name to help win lots of traffic, most of these large businesses realize their full SEO potential.
Enterprises need to embrace the same SEO best practices as smaller organizations, but the actual execution of these practices can often be quite different. Large-scale organizations also usually operate intricate websites, spanning thousands of pages across multiple subdomains. It's not uncommon for such websites to resemble a patchwork of various sites, loosely connected and without the benefit of a cohesive SEO strategy.
This is why we offer SEO audit services specific to large enterprises. While the foundational principles of SEO remain consistent, the approach to enterprise SEO is different, requiring a more granular strategy and execution.
For large enterprises, our technical team will take a close look at all of their integrations and how they may be affecting things like site speed and other factors of technical SEO. We’ll look at dynamically generated URLs to ensure they’re not confusing Google and ensure that your sitewide architecture and interlinking strategy are tying things together in a way that is user-friendly for shoppers and search engines.
9. Overall UX, UI, and Conversion Rate Optimization (CRO) Audit
Comprehensive SEO audits also need to delve into the intricacies of User Experience (UX), User Interface (UI), and Conversion Rate Optimization (CRO). Because if your users don’t like your site, search engines won’t, either.
By analyzing important aspects of your site like user flow charts and behavioral patterns, we will glean critical insights that can drive CRO and other website enhancements, particularly those that can positively impact SEO.
Furthermore, any plans you have for improving CRO should be in harmony with proven SEO guidelines. For instance, if you're integrating inventory levels on a page to enhance conversions, it's essential to use structured data markup to optimize it for SEO, as well.
Our team will make sure this is happening during our audit and recommend guidelines going forward to ensure your continue improving CRO, UI, and UX in a way that boosts your rankings, too.
10. Auditing Google Analytics
Most SEO audit agencies don’t think to test a company’s Google Analytics setup, but we view this as an essential service. While ensuring the accuracy of your Google Analytics property won’t directly drive more traffic to your site, any problems with your setup will make it impossible to know just how many visitors you’re attracting to your site and whether or not they’re actually driving revenue.
We’ve had clients who had no idea their Google Analytics setup was the reason it looked like their organic traffic was dropping or that certain pages weren’t performing well. Simply by executing this one SEO audit service, we were able to justify many of the campaigns and strategies they had already implemented.
11. Google Algorithm Update Audit
Worried that a recent update to Google’s algorithm has hurt your rankings? We’ll audit your site’s SEO to look for the culprit or report back if there’s another reason your site’s traffic is down.
Our team of SEO experts can also recommend best practices to follow going forward so your site is always in harmony with Google’s goal of providing the best webpages to its users.
Alright, so you’re ready to continue with a full-blown SEO audit of your site. While every plan is different based on the individual site, this is generally how our agency will proceed:
1. Initial Consultation:
Sure, you could just send us your company’s domain and we could send you back the results of our audit, but it’s important to us that we speak with you so we can get the best possible understanding of their site, market, and industry.
Of course, we also want to make sure you understand every aspect of our SEO audit services beyond what we’ve covered here. You’ll have an opportunity to ask us any questions you have, get whatever clarification you need, and tell us anything about your company that might help us in your audit. This is also when we will request access to your Google Analytics and Search Console properties.
After the initial consultation, we will present you with an SOW (Scope of Work) that specifies what your audit will entail, how long it will take, and how much it will cost.
2. Full SEO Audit of Your Site
Once you’re comfortable with our approach, we’ll begin utilizing the SEO audit services we listed above to review your entire website and find where you could make changes to enjoy better rankings and earn more traffic.
3. Final Report and Recommendations
When our SEO audit is complete, we’ll present you with our report, walking you through every single finding and recommendation.
We’ll spend as much time as it takes to ensure you understand every aspect of the report and every step we’ve outlined for how to proceed with your website so you see more traffic in the future.
4. Ongoing Support
The final report isn’t necessarily the last step in our SEO audit, though. You can also sign up to have one of our SEO experts regularly review your efforts to see how well you’ve been implementing the plan provided after your audit.
Of course, you can also have our SEO agency handle this implementation themselves, but if you have in-house associates who can handle this plan, our team is happy to provide whatever support you’d like.
Our SEO audit agency uses well-known tools to carry out our website reviews. This includes Ahrefs, SEMRush, Google Analytics 4, Google Search Console, Google’s PageSpeed Insights, GTmetrix, Screaming Frog, and more. And we are constantly expanding our collection of tools to ensure we are able to conduct our SEO audits as efficiently as possible.
However, the most important aspects of our SEO audits are the expertise and experience that fuel them. We are not an agency that simply enters your domain into an SEO platform and then white-labels the results.
Rest assured our agency will provide you with the kind of personalized attention it takes to create the best possible SEO game plan for the best possible results
Ready to learn more about how our SEO audit services could benefit your specific business?
Contact us today to speak with our SEO experts about how we can help.
This will be an initial, no-obligation call where we will be happy to answer any questions you have about our audits, other SEO services, and any other way we can improve your bottom line.