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Bobcat Company

Bobcat saw a 113% YoY growth with the backbone utilizing Adobe Commerce and Klaviyo.

Services

  • Custom Website Development
  • USER EXPERIENCE
  • MAINTENANCE
  • EMAIL MARKETING
  • SEO

Integrations

  • ADOBE COMMERCE
  • OKTA
  • KLAVIYO
  • NETECEA
Challenge Opportunity

Even if you’ve never used one yourself, you know a Bobcat when you see it. The company’s machines have become synonymous with taking on the toughest jobs and making them look easy.

 

When it comes to online marketing, we like to think we’ve developed a similar reputation. So, when Bobcat asked for help upgrading their website and improving their marketing channels, we knew our companies would be a perfect fit.


INCREASED CONVERSION RATE

+ 22%

ORGANIC SESSIONS

+ 46%

Revenue

+ 113%

Strategy

UX: We began our relationship with Bobcat by upgrading their website’s UX (User Experience).

 

Back then, their biggest obstacle to increasing pageviews and conversions was that customers were having trouble navigating their massive inventory of more than 10,000 products.

 

To simplify the process, we created a specialized search bar. By building “Parts Finder” to the top of every page of the site, all customers have to do is enter their serial number to limit their searches to onlyproducts that are compatible with their machines.

 

Bobcat also had an interesting challenge for our SEO team: the company’s brand awareness was already off the charts. Not surprisingly, BobcatParts.com had no problem attracting customers who searched for Bobcat parts. Instead, the challenge was improving their traffic for nonbranded keywords that would put their site in front of new customers.

 

Increasing the traffic to their website was only partof our plan for increasing Bobcat’s revenue.

Along with making it as easy as possible for customers to find the products they needed, another important way we help clients increase average Customer Lifetime Value (CLV) is by launching email campaigns.

Results

Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo

 

resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat into the right direction with a new launch on Adobe Commerce and Klaviyo resulting in 110% grow YoY.Steering Bobcat.

“IWD was really able to bring our vision alive. We had a tight IWD was really able to bring our vision alive. We had a tight timeline and never had a testimonial goes here timeline and never had a testimonial here”

Sara Pribe, Bobcat

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