Low-competition keywords that gets tons of traffic are the Holy Grail of keyword research.
In all of our years of doing SEO for eCommerce companies, it’s easily one of the most popular requests we get.
And the reason is as obvious as it is completely understandable.
People want as much traffic as possible as soon as possible.
But here’s the thing: focusing on low-competition high-traffic keywords is a REALLY bad idea.
Let’s look at why.
(And then I’ll be a total hypocrite and show you the RIGHT way to ACTUALLY find keywords that can give you tons of traffic overnight)
2 Big Problem with Low-Competition Keywords
While it’s completely understandable that business owners want quick results from their SEO investments, there are two reasons going hunting for low competition keywords is a losing proposition.
1. They’re Becoming Harder and Harder (Nearly Impossible) to Find
First, it’s becoming nearly impossible to find keywords that your competitors don’t know about. Unless you’re INCREDIBLY fortunate to work in an industry that lacks SEO experts, you’re probably not going to find a ton of keywords that don’t have any competition, even though they get lots of searches every month.
There’s also the concept of “zero click traffic”, which refers to searches that don’t result in traffic to websites because Google’s first page answers their query with Featured Snippets, “People also ask”, and more.
In short, Google has become so effective at getting searchers the information they want ASAP that, more and more, these people don’t need to click on the websites contributing these answers.
It’s not QUITE as bad as it sounds, but if you’d like to learn more about this topic (and others), check out our post about the most important SEO trends of 2023.
2. Going After Random Keywords Won’t Help Long-Term Traffic Growth
That being said, my biggest issue with these types of low competition keywords is that basing your strategy on these kinds of short-term wins just doesn’t work for long-term growth.
Aside from the one exception I’ll cover next, it’s just impossible to go after random, low-competition keywords every month and think this will help you generate lots of traffic long-term (which is the goal for every website owner).
So, even if you can find relevant topics to cover every now and then, you won’t be able to do this again and again in a way that will build your authority and win Google’s good graces.
How to Actually Find Low-Competition Keywords That Will Get You Tons of Traffic
Okay, with those caveats behind us, let’s talk about how you can ACTUALLY find low-competition keywords in a way that will:
- REALLY bring you high traffic returns in the very near future
- Contribute to a long-term SEO plan for organic traffic
Fortunately, it’s INCREDIBLY simple.
Here’s all you need to do:
- Go to your Google Search Console
- Sort your Queries by Impressions
- Look for Queries that have HIGH Impressions but LOW Clicks
So, here you can see that, in the last month, Google has given this website a combined 86,125 times, but all that attention has only resulted in 9 clicks for an abysmal clickthrough rate of just 00.01%.
What’s going on here?
Well, first, this is happening because Google knows that the website owner has the information its users want. That’s why it’s giving ALL those impressions to these pages.
So, why aren’t they getting those all-important clicks?
Because they’re not EXACTLY what their users are looking for when they turn to Google with those queries.
You Have the Impressions – Now Create the Right Pages
By now, the solution is probably obvious.
You need to either update the pages that are getting those impressions – but not getting clicks – or create brand-new pages that will be a better fit for those queries.
Which one should you do?
Well, let’s say you have a page that sells “Men’s Footwear” and Google’s giving it a lot of impressions for “Men’s Boots”, but you’re not seeing any clicks. This is probably because searchers want hyper-specific pages that speak to the “boots” they’re looking for – not a more general topic like “Men’s Footwear.”
Don’t Have This Kind of Opportunity?
Alright, so let’s say your site doesn’t have this kind of disparity between impressions and clicks at the moment.
The most likely reason is simply hasn’t had a ton of success yet with organic traffic. Otherwise, you’d see these kinds of impressions in Google Search Console.
And if that’s the case, the most important thing
The Final Word on Finding Keywords without a Lot of Competition
So, to be clear, we’re not saying NEVER optimize your pages for keywords that get lots of traffic.
That is a VERY good strategy.
What we are saying is that you need to focus your SEO strategy on long-term results, which means optimizing your current site around relevant keywords and then creating SEO-optimized blog posts that ensure Google trusts you with traffic.
If you have any questions about this topic or any others related to SEO, please feel free to contact us to speak with an expert.