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Penn State Extension

Agricultural resources, courses, webinars and publications in the palm of your hand.


  • User Experience
  • M1 to M2 Migration
  • eCommerce Development


  • Adobe Commerce
  • Mailchimp
  • Plone CMS
Challenge Opportunity

Penn State Extension needed an online resource that allowed visitors to learn more about PSU’s agriculture education programs and browse classes, webinars, and online courses. The site needed a streamlined new design and the ability to support a full catalog of online resources, articles, professor bios, and guides for a wide range of agricultural topics. Penn State Extension also required the site to integrate with Plone, an open source CMS platform.


Organic Traffic

+ 4173%

YoY Revenue

+ 555%

Average Order Value

+ 120%


IWD developed a new site on Magento and completely overhauled the design to make it easier for users to find the content they’re looking for.


A static list of topics was replaced by an intuitive search bar that simply asks visitors what they want to learn about and provides them with a relevant list of resources.


The new site also puts upcoming workshops, featured courses, and recent articles front-and-center on the homepage, making it easy for visitors to stay up to date on news and events.


The Integration front Plone to Adobe Commerce allowed PSU to remain using the tools their professors already were using and just push their data to Adobe Commerce, making it an easy to keep the content fresh and update without retraining their staff.


PSU Extension is now able to offer their work and award winning services nation-wide to all families, farmers and inspiring agricultural consumers alike.  

“...This is where IWD really displayed their talent building a custom integration on Magento and our online course platform, as well as tying into our CRM for a holistic few of our customers. Their ability to take our complex and unique business case and turn it into a seamless experience for our customers was exceptional.”

- Kate Oyler

Bobcat Company "Steers" 113% In Revenue Growth

PSU Creamery Ships Ice Cream Nation-wide

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