Average return for every $1 spent on email marketing.
Cost of paid social ads has inflated since 2022.
Online buyers change brands after a poor post-purchase experience.
CRO accelerates profit more than traffic gains alone (Forrester, 2025).
Google P-Max + Meta Advantage+ campaigns, paired with CRO-optimised landing pages
4-email nurture flow, LinkedIn retargeting, and trial-onboarding A/B tests
Full-funnel revamp—Search + Display, Klaviyo post-purchase automation
UGC-driven Reels ads + Klaviyo win-back flow and SMS reminders