Marketing Strategy Consulting
At IWD, we specialize in building customized eCommerce marketing strategies that drive winning outcomes for your website. Our eCommerce agency’s competitive advantage is years of experience working with companies from countless industries. This includes implementing SEO strategies that drive traffic, as well as designing specific webpages to achieve higher conversion rates. We never need to take a cookie-cutter approach or limit your website’s results because we only know a few strategies. So, while we apply frameworks and methodologies based on proven eCommerce strategies and best practices, we also know that each project and client is unique. Our eCommerce website consultants will start by getting to know every aspect of your business that’s relevant to a winning marketing strategy.
Check out our case studies to see the amazing results we’re able to deliver clients with our customized eCommerce strategies. You can also watch a video below that shows how our eCommerce consulting services drove an 88% increase in revenue in only 6 months.
Your Digital Marketing Team
Whether you need a full-scale eCommerce marketing plan or just want help improving one of your channels, we can help. Our consultants will work as an extension of your company’s eCommerce marketing team to create actionable plans, set goals and KPIs specific to each initiative, and ensure that reporting and attribution procedures are in place to demonstrate a real marketing ROI. Tell us what you need, and our eCommerce consultants will tell you how we will work together to get it done.
Urbanspace Interiors had a massive inventory and unmatched expertise. What they needed was a user-friendly website that would do justice to both. IWD delivered, using Magento to create a one-of-a-kind website and increasing revenue by 88% in the process.
“I’d say that our expectations have been exceeded on this. I think anyone would be happy with a double-digit return.” - J. Curry, Director of Technology, Urbanspace Interiors
Business Deep Dive
As an eCommerce consulting agency, we always create customized strategies for each client. That’s because our consultants know that your company is unique, with its own set of challenges and opportunities. Before we start crafting your detailed eCommerce marketing strategy, we’ll take the time to get to know your:
We also want to learn about:
In other words, our eCommerce website consultants can’t wait to get started, but we know it’s important to learn all about your business and website first.
From Goals Through Action Plans
At our eCommerce consulting agency, we pride ourselves on having long-term clients. A big reason for that is the close partnerships we form with our clients, guiding their eCommerce strategies from the very start.
While every client is different, our step-by-step process includes:
Defining Your eCommerce Goals What good is a great eCommerce marketing plan if it isn’t designed for your company’s unique goals? Once our consultants have identified your marketing objectives, areas of focus, integrated strategies, KPIs, and critical success factors, they’ll work with you to define specific goals that make sense for your business.
Developing Action Plans With specific goals in place, our eCommerce consultants will get to work on matching them with proven strategies. We’ll then present them to you before we begin work, so you’ll have time to review them, ask questions, and give feedback. Because our eCommerce consultants are experts from numerous eCommerce fields, we can design strategies that include SEO, PPC, Social Media, Email Marketing, UX/UI, Branding, platform-specific Creative Assets, and much more.
Ongoing Support Our eCommerce consultants won’t just make marketing recommendations and split. We’re in it for the long-haul and will always be there to ensure you’re able to continually improve. Effective eCommerce marketing is an iterative process. By providing long-term support for our strategies, we can continue to consistently improve your results.
Unifying your brand positioning across all eCommerce marketing channels is key to establishing your business presence in the minds of potential customers. Our eCommerce consultants are experts at branding. From aesthetics to messaging, we’ll work with you to develop marketing strategies that put your best foot forward at all times and on all platforms. Some of the branding services we provide include:
Understanding the *who* you’re selling to is the first step to increasing your eCommerce conversion rates. Doing so makes all the difference to the what and how of your eCommerce marketing strategies. Once we come up with all three, our eCommerce consultants will work with you to craft detailed buyer personas that answer:
We’ll take the time to get to know your business, so that we understand how customers access your eCommerce website, what devices they use, what times of day they visit, what their intentions are, their typical purchasing behaviors, their expected online experiences, and the functionality they expect from your web presence. Finally, we’ll discover your eCommerce site’s unique “User Journeys.” This will tell us the sequence of events that lead your customers from click-to-conversion, so we know how to improve that experience and then ensure it happens as often as possible.
Accurate customer and traffic segmentations are key to scaling your business. Our eCommerce consultants are experienced with helping clients make data-driven decisions. They know how to identify and implement strategies for targeting and segmenting customers that increase ROAS and ROIs. We’ll make recommendations for establishing your targeting approaches and acquisition strategies. These will include when and how to use various targeting mechanisms based on a range of factors like demographics, geo-location, customer value, customer lifecycle, content-specific consumption, remarketing, and more. Likewise, we’ll take a look at your current segmentation and customer lists to find areas for improvement.
Using all of the information we’ve gathered about your business and current marketing initiatives, we’ll create and present to you a set of initial overall marketing objectives which are attainable, pragmatic, and practical. For each objective, we’ll define what success will look like and provide strategies for reaching those goals. Our eCommerce consultants will describe KPIs and Critical Success Factors, as well as the ideal promotional mediums for meeting them. We’ll identify potential pitfalls that could stand in the way and strategies for making sure they don’t.
Implementing a successful integrated eCommerce marketing strategy requires proven specific frameworks and methodologies. They ensure that your organization is focusing on incremental improvement, and help to structure and define marketing objectives in a way that keeps your team on the same page and on task. However, designing these strategies is only half the battle. Proper implementation is just as important. Our eCommerce consultants can handle every aspect of implementing your marketing strategy or let us know how we can support your team in the implementation process.
We’ll work with your team to define what success looks like for each action item in your marketing plan, so that you have goal-oriented benchmarks for success as you implement the eCommerce strategies we provide. Our eCommerce consultants also have their own project management methodology, which we call IMPACT, that ensures our marketing team is providing you with an extremely high level of service, transparency, and accountability. We want you to be a long-term client that views our eCommerce consulting agency as a partner in your success - one that provides measurable results.