Marketing Strategy Consulting
Marketing Strategy Consulting
IWD specializes in crafting digital marketing strategies for our clients that drive winning outcomes. We take an integrated approach to marketing implementation, and it is driven by strategies where each channel works together in a connected fashion to enhance and improve your eCommerce presence. While we apply frameworks and methodologies based on proven digital marketing best practices, we also realize that each project and each client is unique. So we always start with that in mind as we get to know your business, its history, your customer profiles and personas, and what has worked and not worked with your past digital marketing efforts.
Your Digital Marketing Team
Whether you need a full digital marketing plan, or you want to improve one or several of your marketing initiatives, we can help. As an extension of your marketing team, we will create actionable plans, set goals and KPIs specific to each initiative, and create methods for reporting and attribution so that we can demonstrate marketing ROI.
Business Deep Dive
Unlike other agencies that may apply a one-size-fits-all marketing strategy, we understand that your business is unique, and that each business has its own set of challenges and opportunities. Before we start crafting a detailed marketing strategy for your business, we want to get to know you:
From Goals Through Action Plans
Defining your goals What good is a great marketing plan if it isn’t goal-oriented? Now that IWD agency has identified new marketing objectives, areas of focus, integrated strategies, and identified your KPIs and critical success factors, we’ll work with you to define what your marketing-related business goals are.
Developing Action Plans We’ll deliver plans of action for each of the objectives and goals we’ve identified. Depending on the scope and nature of your project, these could include action plans for SEO, SEM, PPC, Social Media Ads, Email Marketing, UX/UI, Branding, and platform-specific creative asset recommendations to name a few.
Ongoing Support IWD agency won’t just make marketing recommendations and leave you hanging! We’re in it for the long-haul as we want to help you continually improve. Marketing is an iterative process, and incremental, consistent improvement is what we want for you- we’ll continue to work with you to help you reach and exceed your marketing goals.
Unifying your brand positioning across all marketing mediums is key to establishing and solidifying your business presence in the minds of potential and current clients and customers. Our creative geniuses are experts in branding- from aesthetics to messaging, we’ll work with you to develop strategies that put your best foot forward at all times.Some of the branding services we provide include: Identifying a business landscape overview (if applicable, market size, projected growth, etc): We can help your marketing team define how it presents your business in terms of marketplace. Creating a value proposition: What makes your business unique, what is the driving force that sets you apart and makes people *need* your product? Establishing brand / creative guidelines. Our designers and brand experts will help to establish a branding strategy so that no matter where you’re presenting your business, you always look good doing it- and you maintain consistency that will resonate in the minds of your customers.
Have you actually defined *who* it is you’re selling to? Doing so makes a big difference in how you will position your marketing strategies- it helps you hone in on the who, how and why of acquiring customers. Our marketing experts will work with you to craft detailed audience profiles. -Buyer personas: Our team helps you create realistic buyer profiles that will answer the questions “Who is buying our product?”, “How are they finding us?”, and “What makes them convert?” We take a deep dive into analytics, we talk with you, we get to know your business so that we can understand how customers access your website, from what devices, at what times of day, what their intentions are, their typical purchase behavior, their expected online experience, and the functionality they expect from your web presence to name a few. - User journeys: What is a website visitor doing when he or she visits your website? What is the sequence they experience from initially clicking an ad creative to visiting your website, to becoming a lead, to converting, to becoming a recurring client? We can help define that process in order to help you craft funnels that are best suited to optimizing conversion.
Proper customer and traffic segmentation is key to scaling your business. Targeting is part art and part science. IWD Agency specializes in helping our clients make data-driven decisions while identifying and implementing strategies for targeting (acquisition optimization) and segmenting customers (conversion optimization) that will increase your ROAS and and your ROI.We’ll make recommendations for establishing your targeting approaches and acquisition strategies that include descriptions of when and how to use various targeting mechanisms based on a range of factors like demographics, geo-location, customer value, customer lifecycle, content specific consumption, remarketing etc.Likewise, we’ll take a look at your current segmentation and customer lists to find areas of improvement and make recommendations to refine, or build out new segments.
Using all of the information we’ve gathered about your business and current marketing initiatives, we’ll create and present to you a set of initial overall marketing objectives and points of emphasis which we find to be attainable, pragmatic and practical goals that will deliver bottom-line results for your business. With each objective we identify, we’ll define validation (what would success look like), provide strategies for achieving the validation, and describe KPI’s and Critical Success Factors as well as identify the ideal promotional mediums to use. Likewise, for each objective we’ll provide potential pitfalls and strategies for mitigating and avoiding them.
Implementing a successful integrated digital marketing strategy requires establishing frameworks and methodologies to work within. This ensures your organization is focusing on incremental improvement, and it helps to structure and define marketing objectives in a way that keeps your team on the same page and on task.At IWD, we generally adhere to the RACE methodology for digital marketing, which stands for Reach, Act, Convert, Engage. Each part of your integrated digital marketing strategy will fall into one of these 4 buckets, and we’ll help you learn this methodology and help organize your marketing efforts in this way. You’ll find it’s a highly efficient tool and framework! .
Each of the 4 buckets of the RACE methodology has its own set of best practices, Key Performance Indicators, and Critical Success Factors. We’ll work with your team to define what your KPIs look like for each action item, so that you have goal-oriented benchmarks for success as you implement the strategies we provide. We also have our own project management methodology, which we call IMPACT that makes sure that our marketing team is providing you with an extremely high level of service, transparency, and accountability throughout the time that we work together. We want you to be a long term client, and we hope you’ll use IWD agency’s Marketing Implementation Services- so we make sure that your project is managed the right way- with your success in mind.