Average return on ad spend (ROAS) for retail brands running optimized Performance Max + Shopping campaigns.
Lower CPA when Meta Advantage+ audiences replace broad-interest targeting (IWD client average).
Of online shoppers click a Google ad before purchasing, making search the highest-intent traffic source (Think With Google).
Higher lifetime value from customers acquired via omnichannel retargeting versus single-channel ads (IWD portfolio average).
Paid Search Account Audit & Competitive Analysis
Every engagement starts with a deep-dive audit of Google Ads and Meta accounts. We dissect campaign structures, ad copy, keyword lists, Quality Scores, and negative-keyword coverage, then benchmark against competitors to reveal bidding gaps and missed revenue. Actionable insights drive a rebuild that channels spend toward the highest-value search terms.
Google Ads Account Build & Restructure
We rebuild accounts from the ground up using SKAG/SKAG-lite frameworks, Performance Max segmentation, and exhaustive negative lists to boost CTR and lower CPC. Enhanced Conversions, GA4 imports, and server-side GTM give Smart Bidding the data it needs for profitable scaling.
Shopping, Feed Optimization & P-Max Management
Feed engineers enrich product titles with high-intent keywords, optimize GTIN/MPN, and segment by margin tiers. Supplemental feeds, CSS partners (EU), and GMC health-check scripts raise impression share while cutting wasted spend on low-inventory SKUs - driving product-level ROAS.
Search, Display & YouTube Campaigns
We pair high-intent non-brand search with YouTube TrueView and Display remarketing. RSA pinning, custom-intent audiences, and sequential video ads guide buyers from discovery to purchase, capturing full-funnel demand at efficient CPAs.
Meta Advantage+ & Creative Testing
Using Advantage+ shopping, dynamic product ads, and stacked look-alike audiences, we scale Facebook and Instagram revenue. In-house designers craft static, UGC, carousel, and Reels creatives; multivariate testing uncovers the best hooks, angles, and CTAs to maximize ROAS.
Full-Funnel Remarketing & Retargeting
We deploy GA4 predictive lists, video-view segments, and catalog retargeting to re-engage cart abandoners and dormant buyers. Offer sequencing boosts lifetime value while reducing acquisition costs across Google, Meta, and Display networks.
Feed & Catalog Management
With Feedonomics, Matrixify, or custom API scripts, we automate enrichment, inventory sync, sale price annotations, and multi-currency localization for Google Merchant Center and Meta Commerce Manager—improving ad relevance and feed health.
Conversion Tracking, GA4 & Server-Side Tagging
Accurate data powers profitable bidding. We configure GA4 Enhanced eCommerce, Meta CAPI, TikTok Events API, and server-side GTM, capturing every add-to-cart, purchase, and subscription for end-to-end attribution.
Landing Page CRO, Graphic Design & A/B Testing
Speed-optimized Shopify Hydrogen or Magento Hyvä landing pages plus high-impact graphics ensure ad clicks convert. We A/B-test headlines, hero images, dynamic text insertion, and click-to-call elements to lift Quality Scores and reduce CPA.
Budget Forecasting, Pacing & Reporting Dashboards
Live Looker Studio dashboards surface spend, ROAS, MER, and new-customer KPIs. Automated pacing alerts prevent budget caps on top performers and flag overspend early - protecting profitability during peak periods.
International & Multi-Currency Expansion
We localize feeds, duplicate campaigns with language-specific RSAs, and leverage Shopify Markets or Magento multi-store setups to serve region-specific ads, currencies, and shipping rules - unlocking new global revenue.
Google Ads & Meta Blueprint certified strategists—no freelancers, no overseas hand-offs.
16 years optimizing DTC, B2B, and subscription stores; we speak ROAS, AOV, and LTV.
CRO designers, feed engineers, and performance analysts under one roof align code, creative, and campaigns.
We involve your team in audits, creative reviews, and weekly strategy calls, ensuring full transparency and alignment.
Real-time dashboards and weekly calls show spend, revenue, and testing roadmaps, so you always know where budgets go.
Month-to-month flexibility and KPI-linked goals keep our incentives tied to your success.
Rebuilt Google Shopping feed, launched Performance Max plus Meta Advantage+. CPA dropped 38 %; new-customer revenue tripled.
GA4 server-side tagging and SKAG-lite campaign rebuild cut cost-per-acquisition from $42 to $20 while maintaining lead volume.
Combined non-brand conquest search with feed-segmented Shopping and YouTube TOF video ads; ROAS soared 289 %.
Localized feeds, multi-currency campaigns, and collection-story carousel ads achieved target ROAS in 30 days and held through peak season.
