Revenue growth you can measure.

Google & Meta Ads for Growth

Stop guessing with your ad dollars. IWD’s paid-media team plans, launches, and optimizes performance campaigns across Google Ads, Shopping, Performance Max, Facebook, and Instagram. We combine 15 years of eCommerce expertise, Google & Meta certifications, and zero outsourcing to deliver lower acquisition costs, higher ROAS, and full-funnel visibility for DTC, B2B, and subscription brands.

Why Google & Meta Still Dominate eCommerce Growth

4.2X

Average return on ad spend (ROAS) for retail brands running optimized Performance Max + Shopping campaigns.

33%

Lower CPA when Meta Advantage+ audiences replace broad-interest targeting (IWD client average).

65%

Of online shoppers click a Google ad before purchasing, making search the highest-intent traffic source (Think With Google).

74%

Higher lifetime value from customers acquired via omnichannel retargeting versus single-channel ads (IWD portfolio average).

01

Paid Search Account Audit & Competitive Analysis

Every engagement starts with a deep-dive audit of Google Ads and Meta accounts. We dissect campaign structures, ad copy, keyword lists, Quality Scores, and negative-keyword coverage, then benchmark against competitors to reveal bidding gaps and missed revenue. Actionable insights drive a rebuild that channels spend toward the highest-value search terms.

02

Google Ads Account Build & Restructure

We rebuild accounts from the ground up using SKAG/SKAG-lite frameworks, Performance Max segmentation, and exhaustive negative lists to boost CTR and lower CPC. Enhanced Conversions, GA4 imports, and server-side GTM give Smart Bidding the data it needs for profitable scaling.

03

Shopping, Feed Optimization & P-Max Management

Feed engineers enrich product titles with high-intent keywords, optimize GTIN/MPN, and segment by margin tiers. Supplemental feeds, CSS partners (EU), and GMC health-check scripts raise impression share while cutting wasted spend on low-inventory SKUs - driving product-level ROAS.

04

Search, Display & YouTube Campaigns

We pair high-intent non-brand search with YouTube TrueView and Display remarketing. RSA pinning, custom-intent audiences, and sequential video ads guide buyers from discovery to purchase, capturing full-funnel demand at efficient CPAs.

05

Meta Advantage+ & Creative Testing

Using Advantage+ shopping, dynamic product ads, and stacked look-alike audiences, we scale Facebook and Instagram revenue. In-house designers craft static, UGC, carousel, and Reels creatives; multivariate testing uncovers the best hooks, angles, and CTAs to maximize ROAS.

06

Full-Funnel Remarketing & Retargeting

We deploy GA4 predictive lists, video-view segments, and catalog retargeting to re-engage cart abandoners and dormant buyers. Offer sequencing boosts lifetime value while reducing acquisition costs across Google, Meta, and Display networks.

07

Feed & Catalog Management

With Feedonomics, Matrixify, or custom API scripts, we automate enrichment, inventory sync, sale price annotations, and multi-currency localization for Google Merchant Center and Meta Commerce Manager—improving ad relevance and feed health.

08

Conversion Tracking, GA4 & Server-Side Tagging

Accurate data powers profitable bidding. We configure GA4 Enhanced eCommerce, Meta CAPI, TikTok Events API, and server-side GTM, capturing every add-to-cart, purchase, and subscription for end-to-end attribution.

09

Landing Page CRO, Graphic Design & A/B Testing

Speed-optimized Shopify Hydrogen or Magento Hyvä landing pages plus high-impact graphics ensure ad clicks convert. We A/B-test headlines, hero images, dynamic text insertion, and click-to-call elements to lift Quality Scores and reduce CPA.

10

Budget Forecasting, Pacing & Reporting Dashboards

Live Looker Studio dashboards surface spend, ROAS, MER, and new-customer KPIs. Automated pacing alerts prevent budget caps on top performers and flag overspend early - protecting profitability during peak periods.

11

International & Multi-Currency Expansion

We localize feeds, duplicate campaigns with language-specific RSAs, and leverage Shopify Markets or Magento multi-store setups to serve region-specific ads, currencies, and shipping rules - unlocking new global revenue.