Paid Search Experts.
Paid Search Experts.
IWD Agency's marketing team includes a former Adwords optimization specialist from Google. We know how to structure and grow paid search campaigns that will minimize your cost per click while maximizing your exposure. Let our team do the heavy lifting for you by creating PPC and display campaigns that convert. From Google Ads to Bing ads, from text to display ads and all the way through retargeting- IWD Agency can help.
Google Ads and Bing Ads Management
You may be looking to start search engine marketing initiatives for your business, or you may have active PPC and SEM campaigns but you know they can be improved. IWD Agency’s marketing team includes industry experts who have run PPC and SEM campaigns for global companies for decades. We know how to how to structure, scale, and deliver bottom line ROI and value on your paid search campaigns.
We'll start with a deep dive into your accounts with a Paid Search audit in which we’ll look for actionable areas of improvement and make recommendations from a potential buyer’s perspective. We'll address how we can improve your Click Through Rates, your Cost Per Click, your Ad Copy, your keyword lists, your campaign structures, etc.
IWD Agency can help set up and structure your Adwords and Bing campaigns and their respective Ad Groups in a purpose-driven taxonomy that the platform algorithms will reward. We can then implement strategies to maximize results by targeting KPI initiatives like improving quality scores, reducing CPC, increasing CTR, boosting click-to-conversion rates. We’ll build out micro-targeted campaigns with huge, well-segmented (data driven) keyword lists, laser-focused negative keyword lists, and utilize tactics like dynamic text insertion, click to call, and more to explode your SEM/PPC return on ad spend. We can also integrate your catalogue with Google shopping and other ecommerce platforms.
Whether you need us to create ad campaigns from scratch or to refine existing campaigns, we can deliver excellent results for you. We'll build out extensive, targeted keyword lists and implement creatives that draw high converting clicks. With proper campaign structure, your cost per click will be manageable and you'll be driving more clicks.
Our team of designers can create excellent static image, flash/motion graphics, and video ads for use in your paid search campaigns. Your creatives will pop and draw clicks while remaining consistent with your branding guidelines.
If you're not properly retargeting potential customers who visited your website, you're leaving money on the table. Let us set up comprehensive retargeting campaigns so that the customers who have already shown interests in your products actually come back and create paid orders.