Paid Search Experts.
Paid Search Experts.
Our paid search agency knows how to design and grow paid search campaigns that minimize costs-per-click while maximizing conversions. Let our team of PPC experts do the heavy lifting for your eCommerce company by creating paid search and display campaigns that regularly bring you new business. While we have years of experience, our team will work closely with your company to understand all the important facets of your unique market. From Google Ads to retargeting ads to display ads and more, our PPC will deliver you reliable, scalable conversions.
Google Ads and Bing Ads Management
Whether you’ve never invested in paid search ads before or your current PPC campaigns need a boost, our paid search agency can help. We have decades of combined experience running PPC campaigns for eCommerce companies that depend on our paid search services for predictable ROIs. We know how to structure, scale, and improve results with paid search campaigns that deliver impressive conversion rates.
We'll start with a deep dive into any current PPC accounts with a comprehensive paid search audit that looks for actionable areas of improvement. Then, we’ll make recommendations about how to better engage and convert customers. These recommendations will include how we can improve your click-through-rates, costs-per-click, ad copy, keyword lists, campaign structures, and more. We’ll also recommend any paid ad platforms that represent new opportunities.
If there’s any way to improve your PPC campaigns, our agency will find it.
With our paid search services, you can focus on your business while we focus on bringing it paid traffic. We’ll set up and structure your Google Ads and Bing campaigns, including their respective Ad Groups, in a purpose-driven taxonomy that their algorithms are proven to reward. Then, we will implement time-tested PPC strategies that maximize results by targeting KPI initiatives like improving quality scores, reducing CPC, increasing CTR, and boosting click-to-conversion rates. Our paid search team will build out micro-targeted campaigns with huge, well-segmented, and data-driven keyword lists and laser-focused negative keyword lists. We can utilize tactics like dynamic text insertion, click-to-call, and more to explode your PPC return on ad spend. If applicable, we’ll integrate your eCommerce catalog with Google Shopping and other eCommerce platforms that are popular among your market.
Whether you need us to create Paid Ad campaigns from scratch or refine existing ones, we know how to deliver impressive results. We'll build out extensive, targeted keyword lists and implement creatives that draw high-value clicks. With proper paid search campaign structures, your cost-per-click will remain manageable even as we scale up your PPC efforts.
Our team of graphic designers specializes in creating the kinds of high-quality visual graphics that paid search campaigns need to stand out. They can create excellent static images, flash/motion graphics, and video ads that engage customers and draw clicks to your paid search campaigns. By working closely with your company, they’ll ensure that all creative assets remain consistent with your brand.
Retargeting your ads is an absolute force-multiplier for your paid search bottom line. Let us set up comprehensive retargeting ad campaigns so that potential customers who have already shown interest in your products actually come back and purchase. It’s one of the easiest ways to improve not just the returns from your PPC campaigns - but your entire marketing budget.
At IWD, paid search management doesn’t mean we take over your account and leave you in the dark. We want you to be as much a part of the process as you like. That’s why we sit down with you at the beginning to go over your current efforts and learn more about your industry. It’s why we’ll schedule meetings as often as you like to review your paid search campaigns.
As a PPC agency, our goal isn’t just to bring you reliable results. It’s to make sure that you are 100% comfortable with every step of the process. Whether you have questions, suggestions, or even outright demands, we’ll always listen and work with you to achieve the best possible returns on your PPC campaigns.
QC Supply has been a staple in the agricultural industry since 1982. Back then, it operated out of a garage. Nowadays, it’s a recognized international brand trusted by farms, businesses, and resellers. They needed a website that matched this reputation. So, we migrated them to Magento 2 and made some other critical improvements. The result? Among other things, QC Supply saw its revenue increase 61.72% in just 2 years!
"IWD isn’t just developing for QC supply to get items checked off of a task list, they’re actually striving for our annualized goals.” - Brett Corrick, Vice President of IT, QC Supply