Paid Search Experts.
Paid Search Experts.
Our paid search agency knows how to structure and grow paid search campaigns that minimize costs-per-click while maximizing exposure. Let our team of experts do the heavy lifting for your eCommerce company by creating PPC and display campaigns that convert. Our team even includes a former Google Ads specialist who actually used to work at Google. From the initial click to conversions to retargeting, our paid search services are designed to maximize your ROI.
Google Ads and Bing Ads Management
Whether your company has never invested in paid ads before or your current PPC campaigns need a boost, our paid search agency can help. Our industry experts have decades of experience running PPC campaigns for global companies that depend on our paid search services for predictable ROIs. We know how to structure, scale, and deliver value with our paid search campaigns again and again.
We'll start with a deep dive into your PPC account with a comprehensive paid search audit that looks for actionable areas of improvement. Then, we’ll make recommendations about how to better engage and convert customers. These recommendations will include how we can improve your click-through-rates, costs-per-click, ad copy, keyword lists, campaign structures, and more.
If there’s any way to improve your PPC campaigns, our agency will find it.
With our PPC management services, you can focus on your business while we focus on bringing it paid traffic. We’ll set up and structure your Google Ads and Bing campaigns, including their respective Ad Groups, in a purpose-driven taxonomy that these platform’s algorithms will reward. Then, we will implement proven PPC strategies that maximize results by targeting KPI initiatives like improving quality scores, reducing CPC, increasing CTR, and boosting click-to-conversion rates. Our paid search team will build out micro-targeted campaigns with huge, well-segmented, and data-driven keyword lists and laser-focused negative keyword lists. We can utilize tactics like dynamic text insertion, click-to-call, and more to explode your PPC return on ad spend. If applicable, we’ll integrate your eCommerce catalog with Google Shopping and other eCommerce platforms that are popular among your market.
Whether you need us to create Paid Ad campaigns from scratch or refine existing ones, we know how to deliver impressive results. We'll build out extensive, targeted keyword lists and implement creatives that draw high-value clicks. With proper paid search campaign structures, your cost-per-click will remain manageable even as we scale up your PPC efforts.
Our team of designers specializes in creating high-quality graphics for paid search campaigns. They can create excellent static images, flash/motion graphics, and video ads that engage customers and draw clicks to your paid search campaigns. By working closely with your company, they’ll ensure that all creative assets remain consistent with your brand.
Retargeting your ads is an absolute force-multiplier for your paid search bottom line. Let us set up comprehensive retargeting ad campaigns so that potential customers who have already shown interest in your products actually come back and purchase.
At IWD, PPC management doesn’t mean we take over your account and leave you in the dark. We want you to be as much a part of the process as you like. That’s why we sit down with you at the beginning to go over your current efforts and learn more about your industry. It’s why we’ll schedule meetings as often as you like to review your paid search campaigns.
As a PPC agency, our goal isn’t just to bring you reliable results. It’s to make sure that you are 100% comfortable with every step of the process. Whether you have questions, suggestions, or even outright demands, we’ll always listen and work with you to achieve the best possible returns on your PPC campaigns.