Marketing Implementation Services
Marketing Implementation Services
Our eCommerce marketing agency offers a full suite of digital marketing services. We are eCommerce marketing experts with decades of experience in creating and delivering high-converting digital marketing campaigns for eCommerce sites. As thought leaders in the space, we have earned a reputation for using cutting-edge techniques and tools that deliver consistent results for our clients. In addition to providing consultations, our eCommerce marketing agency can also be your partner in putting proven strategies into action.
We take great pride in being an eCommerce marketing agency that doesn’t insist on one-size-fits-all solutions. Companies that trust us with their marketing needs receive one-on-one attention and customized services. For some, this means asking us to handle all of their online marketing needs. For others, it’s providing services for one specific channel. Whatever the case, we always start by getting to know our clients’ companies and their unique goals. That way, we can craft one-of-a-kind campaigns that fit them perfectly. All of our clients have their own project managers and personalized dashboards to easily track the progress of their campaigns. Project managers will regularly provide reports and use tracking software to document statistical, tangible progress throughout the lifetime of each eCommerce marketing campaign.
MARKETING STRATEGY CONSULTING
As part of our suite of eCommerce marketing services, we consult with clients about each channel they want to optimize. That way, we can create marketing initiatives that are unique to the needs of each individual client. These campaigns include the structures and frameworks required to reach the most ambitious of eCommerce marketing goals. Whether working with existing marketing teams and strategies or crafting completely new marketing plans from scratch, our eCommerce marketing agency has the expertise to deliver exceptional data-driven strategies for online businesses of any size.
Urbanspace Interiors had a massive inventory and unmatched expertise. What they needed was a user-friendly website that would do justice to both. IWD delivered, using Magento to create a one-of-a-kind website and increasing revenue by 88% in the process.
“I’d say that our expectations have been exceeded on this. I think anyone would be happy with a double-digit return.” - J. Curry, Director of Technology, Urbanspace Interiors
You can’t beat organic traffic. Ranking high in organic search results for the keywords that are most relevant to your eCommerce website gives you a consistent stream of qualified leads. Our eCommerce marketing agency will craft an integrated SEO strategy and execute the nuances of building an organic-traffic machine for your website. From enterprise-level SEO plans to local SEO, we’ve got you covered.
Pay-per-click (PPC) ads are extremely powerful in terms of delivering purchase-seeking customers to your eCommerce website. However, PPC ads are equal parts art and science. Effectively implementing a holistic PPC strategy requires experience and expertise. Fortunately, our eCommerce marketing agency has an AdWords Optimization Specialist who used to work for Google.
These days, everyone knows that effective social media campaigns have become integral to eCommerce success. Our eCommerce agency will boost your social media following and engagement rates with proven platform-specific methods to create a community of social advocates for your brand. Our team of social media specialists stay up-to-date on platform changes and best practices, so your company is always pursuing new levels of success.
Currently, nothing beats social-media ads for hyper-targeting quality leads and delivering predictably-high ROIs. With the abundance of user information that social media platforms have gathered – from demographics to geo-graphics to buying habits and interests – social media ads are an absolute goldmine. Still, you have to know how to access and leverage their full potential. If you’re not harnessing the power of social media ads to drive leads and sales for your eCommerce site, you’re missing a huge opportunity. Our social media experts understand all of the nuances of advertising on social media and have proven their expertise at cultivating and scaling winning ad campaigns.
Effective eCommerce email marketing campaigns are proven to offer the highest ROI of any online strategy. This is why improving eCommerce email marketing execution is one of the lowest-hanging fruits for increasing your online revenue. Our email marketing experts will help you get there with a plan of action that includes a full range of email marketing services and tool integration to turn your company into a well-oiled email marketing machine.
Our eCommerce conversion rate optimization (CRO) team includes UX and UI experts who know how to make your website as user-friendly as possible, so visitors consistently become customers. We’ll use our 100+ point eCommerce UI checklist to thoroughly audit and evaluate every aspect of your eCommerce website. From your homepage to your product and landing pages, our team will leave no stone unturned in their quest to improve your site’s conversion rates. Combined with our CRO copywriting experts, our recommendations will ensure you see more sales every month.
“Dress to impress” is always good advice. We take the same perspective with the look of our clients’ eCommerce websites. The more professional and aesthetically-pleasing your site is, the more likely visitors are to convert. That’s why our eCommerce marketing agency also includes graphic design. In conjunction with our CRO team, they’ll create on-brand graphics that help your site sell.
Content is king...as long as it is brand-consistent, part of an integrated strategy, timely, and purpose-driven. Great eCommerce content bridges the marketing gaps between SEO, PPC, email, and social media. Unfortunately, producing high-quality, original content that converts is a real challenge for most companies. That’s why our eCommerce marketing agency has content specialists who understand the unique requirements of online stores. Let us help you with all of your content needs: landing pages, product descriptions, case studies, microsites, blog posts, social media posts, email, press releases, and more.
If you don’t have a multipronged eCommerce strategy that includes retargeting website visitors who didn’t convert on their first visits, you’re leaving money on the table. There are a lot of reasons customers might not convert the first time around. By reengaging them, you ensure that, when they are ready to buy, they’re more likely to buy from you.
Social proof is important for establishing authority in the minds of your market. And yet, it remains one of the most underutilized eCommerce strategies. We understand the incredible value of influencer marketing as part of an integrated eCommerce marketing strategy and know how to find the influencers who will have the biggest effect on your bottom line.
We can help you integrate third-party affiliate platforms into your site, giving you a full affiliate marketing solution that rivals the biggest eCommerce platforms. We can also create affiliate-related content, promotions, and even recruit affiliates through strategic marketing initiatives.
IWD Agency will help you implement and integrate social chatbots and SMS text message apps with your existing customer service experiences. You’ll be amazed by how these tools can immediately take a load off of your human resources while still driving revenue.