Marketing Implementation Services
Marketing Implementation Services
IWD Agency provides a full suite of digital marketing services to its clients. We are digital marketing experts and our team consists of people with decades of experience in creating and delivering high-converting digital marketing campaigns for ecommerce. We are thought leaders in the space, always using cutting-edge techniques and tools that deliver results for our clients. In addition to providing consultative marketing strategy services, IWD Agency is your partner in putting digital marketing plans into action.
As an IWD Agency marketing services client, you’ll receive highly personalized service complete with a project manager and dashboards for you to track our progress. We get to know your business and your goals and craft marketing campaigns specifically tailored to your needs. We’ll provide reports on an ongoing basis and we’ll use tracking to document statistical, tangible progress throughout the lifetime of our work together. Whether choosing IWD Agency to lead your full digital marketing effort, or using us to improve one or a few of your marketing channels, we look forward to being partners in your success.
MARKETING STRATEGY CONSULTING
As part of its suite of marketing services, IWD Agency provides advanced digital marketing strategy consulting to its clients for each channel it optimizes. This enables us to craft marketing initiatives specific to the needs of each individual client, while providing structure and frameworks for success to help them achieve their digital marketing goals. Whether working with existing marketing teams and strategies, or crafting new marketing plans from scratch, IWD Agency has the expertise to deliver exceptional goal-oriented marketing strategies for e-commerce and other online businesses of all sizes.
As an IWD marketing services client, you’ll receive personalized service complete with your own IWD Agency project manager, and full insight into our work via our project management dashboards. We can provide full digital marketing plans, or just help out with portions of your integrated marketing strategy that may need improvement. Either way, we’ll deliver actionable and meaningful digital marketing strategies, tools, and resources that will help drive your business success.
Ranking high in organic search results for the keywords that are most relevant to your products or services is money in the bank- you can’t beat free, targeted traffic. IWD Agency will craft an integrated SEO strategy and execute the nuances of building an evergreen organic traffic machine for your website. From enterprise-level SEO plans or local SEO, we’ve got you covered.
Search engine marketing and Pay per click ads are extremely powerful in terms of delivering purchase-seeking customers to your ecommerce website. But PPC and SEM are part art and part science: correctly implementing a wholistic PPC/SEM strategy requires experience and expertise. Fortunately IWD's team consists of a former Adwords Optimization Specialist at Google.
Of course everyone knows about social media and its influence these days. But is your team keeping up with the changing nature of organic engagement on social media platforms? IWD agency can help boost your social following and engagement with proven platform-specific methods that will create a community of social advocates for brand.
There is no more powerful ad targeting mechanism in the world than currently exists with social media ads. With the plethora of user information that social media platforms has gathered (from demographics to geographics to buying habits and interests), social ads are a goldmine, a treasure trove, but you have to know how to access and leverage their value. If you’re not fully harnessing the power of social media ads to drive leads and sales for your business, you’re missing a huge opportunity. IWD Agency understands the nuances of social media ads and we are proven experts at cultivating and scaling winning social ad campaigns.
You need a better segmented, better optimized email marketing strategy. Every business does- because improving email marketing execution is one of the lowest-hanging fruits for increasing your eCommerce revenue. IWD agency can help you get there with a plan of action that includes a full range of email marketing services and tool integration that will make your company a well-oiled email marketing machine..
In cooperation with our web development team, IWD Agency’s marketing team is unparalleled in delivering website experiences that optimize for conversions. We utilize our 100+ point eCommerce UI checklist to thoroughly audit and evaluate every aspect of your webpages; from your homepage to your product and landing pages, and all of the components therein. We’ll then customize recommendations for tweaks that will enhance your on-site customer experience and increase your conversion rates.
In order to convert well, your business needs to look good. The creative assets you show the world need to reflect your business and brand in a professional way. Just look at IWD Agency’s own brand aesthetics and those of our clients- those are developed in house by our own graphic design experts who are ready to aid your business with beautiful, functional design.
Content is king, as long as it is brand-consistent, part of integrated strategy, timely, and purpose-driven. Great content bridges the marketing gaps between SEO,SEM, PR, Email, and social media. At the same time, creating content can be a time and resource suck and we know your team is busy building your business. IWD Agency has content specialists who are excellent eCommerce-first writers. Let us help you with your onsite and offsite content, including landing pages, product descriptions, microsites, blog posts, social media posts, email, and press releases.
If you don’t have a multi-pronged solution for retargeting website visitors who didn’t convert, you’re leaving money on the table. There are lots of reasons why customers don’t convert on the first website visit- maybe they were on a device with a slow connection, maybe life got in the way. By re-engaging these visitors, you’re targeting warm leads so that when they’re ready to buy, you make it easy for them to do so.
Social proof is important for establishing authority in the minds of your potential customers. IWD Agency understands that influencer marketing is a valuable component of an integrated digital marketing strategy- but we also understand that not all social influencers or influencer campaigns are created equal.
IWD Agency can help you integrate 3rd party affiliate platform software into your site, giving you a full affiliate marketing solution that rivals the biggest e-commerce platforms. We can also aid in creating affiliate-related content, promotions, and even help recruit affiliates via strategic marketing initiatives.
IWD Agency can help you implement and integrate social chat bots and SMS text message apps with your existing customer service experiences. You’ll be amazed by how these tools can help take a load off of your human resources and drive revenue.