The Magento B2B agency for complex catalogs, wholesalers, OEMs & manufacturers.
We are a senior Magento B2B agency for wholesalers, OEMs, and manufacturers: company accounts, quote-to-cart, custom catalogs per account, and contract pricing read live from your ERP, so the storefront and the back office agree on every number. Wholesale is all edge cases, and we have spent sixteen years building for them.
When wholesale revenue outgrows a storefront built for shoppers.
B2B breaks in predictable ways: pricing scattered across email, orders typed in twice, buyers who cannot see their own contract terms, and a catalog that shows everyone the same thing. We are the Magento B2B agency manufacturers, OEMs, distributors, and wholesalers call when the workarounds stop scaling and the store has to sell to businesses properly. As a working Magento B2B agency with deep Magento development services, we pair senior engineering with B2B commerce strategy, so the build ships and the orders follow. Generic Magento agency and Magento 2 agency work lives on our Magento 2 agency page; this page stays on wholesale catalogs, company accounts, and ERP-backed pricing.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
Every integration here is running in a live store, with a case study behind it.
Most agencies list logos. These are shipped builds: the ERP, middleware, payment, tax, and search systems we have wired into Magento B2B stores. Each cell links to the project it came from.
ERPNetSuiteTwo-way sync through the connector we build and maintain in-houseERPMicrosoft DynamicsMore than ten contract pricing tiers, headless, at QC Supply
OperationsReal-time EDIEvery order pushed to the back-office ERP the moment it lands, at ADTRAN
ERPInfor SytelineCustom document profiles and due-date writeback, at DMC
ERPSageWholesale orders and the back office in lockstep, at Warner Press
MiddlewareGreytrixThe Sage-to-Magento bridge behind Warner Press
MiddlewareDCKAPCatalog and order sync for Adobe Commerce B2B, at SchoolFixTaxAvalaraAutomated tax across jurisdictions, at SchoolFix
PaymentsPayFabricIntegrated payment capture against Sage, at Warner Press
PaymentsAuthorize.netTokenized card-on-file for recurring billing, at ADTRAN
SearchGroupByHigh-SKU wholesale catalog search, at QC Supply
SearchElasticsearchCatalog search and relevance tuning, at ADTRAN
The full B2B feature set, from company accounts to ERP-connected pricing.
The same senior engineers handle every piece, scoped to how your business sells, not a fixed package.
B2B builds with the ERP wired in, not promised.
QC Supply, ADTRAN, and SchoolFix: three wholesale storefronts our senior team shipped, integrated, and stayed on to grow.

QC Supply
An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.

ADTRAN
A B2B Magento Commerce store with gated pricing, configurable software subscriptions, and real-time EDI into the ERP.

SchoolFix
An Adobe Commerce B2B store for a school-supplies distributor, with DCKAP integration and Yotpo reviews.
Manufacturers and distributors keep working with us, and say so in public.
“We use IWD to manage our sites and have always found their team to be helpful and knowledgable. They are very prompt in response to our questions and have produced a great product for us and keep us up to date in a quick marketplace.”
“IWD has been an excellent partner in the development of our online store. Their staff has proven to be extremely knowledgeable on both Magento and best practices to maximize performance and enhance the user experience of our business.”
“IWD has been a solid partner for over seven years. They take the time to understand our business and develop custom solutions to meet our unique requirements. They know e-commerce inside and out.”
Magento Open Source B2B or Adobe Commerce B2B, chosen on fit.
Open Source assembles company accounts, quote-to-cart, and shared catalogs from commercial extensions and custom modules. Adobe Commerce ships them as one native B2B module. The capability gap is real, and so is the cost gap: here is how the two editions compare through our Adobe Commerce B2B practice.
Magento Open Source B2B | Adobe Commerce B2B | |
|---|---|---|
| License | No platform license; you control hosting and costs | Annual license that scales with revenue |
| B2B features | Two to four commercial extensions plus custom modules | One native B2B module, a single source of truth |
| Company accounts | Via extensions (Aheadworks, Amasty, Magenest) | Native company accounts with hierarchies, roles, and spending limits |
| Quotes | Extension-based quote-to-cart | Native negotiable quotes that convert straight to orders |
| Shared catalogs | Customer-group price lists | Native shared catalogs with full price overrides per group |
| Requisition & PO | Extension-based requisition lists | Native multi-list requisitions and PO checkout with credit limits |
| ERP-driven pricing | Custom sync our team engineers | Native data model built for ERP-tight workflows |
| Best for | Leaner wholesale operations that want full control of the stack | Enterprise B2B brands with complex hierarchies and ERP-driven pricing |
Not sure which fits your buyers? Our Magento B2B audit maps your hierarchies and ERP profile, then recommends the edition that fits your numbers, not our margins.
Magento B2B without ERP sync is a glorified order form.
Pricing, inventory, and credit data are sourced from your ERP, never maintained in two places that drift apart. We own that wiring end to end across our Magento integrations and Adobe Commerce integrations practices. What it moves in production:
Wholesale storefronts for manufacturers on both sides of the Atlantic.
We run Magento B2B programs for manufacturers and distributors in the US, the UK, and across Europe, with engineers in Austin and Barcelona working in both time zones. Right now that includes building the wholesale platform for a European enterprise B2B manufacturer in aerospace and defense tooling: company accounts and buyer roles per customer, contract pricing read from the ERP, and catalogs, currencies, and tax rules that differ by market, all on one Adobe Commerce instance.
Magento B2B developers who have shipped wholesale, not just read the docs.
Most of what breaks a B2B build is not the configuration, it is the engineering around it: the pricing rule the native module cannot express, the ERP field that arrives in the wrong format, the catalog that grinds indexing to a halt. Our Magento B2B development team is senior only, based in the US and Barcelona, and the same engineers who scope your build are the ones who write the code. If you need a Magento B2B developer embedded alongside your own team rather than a fixed project, we staff that way too.
Looking at broader platform work rather than B2B specifically? See our Magento development services and Adobe Commerce development practices.
Every native B2B feature in Magento 2 Enterprise, and what it changes for buyers.
Magento B2B commerce, sold today as the Adobe Commerce B2B module, ships a defined set of wholesale features out of the box. Teams evaluating Magento B2B ecommerce usually want to know exactly what is native before deciding what needs building. Here is the honest inventory, and what each feature actually does once buyers are using it.
One account per buying organization, with parent and child hierarchies, named buyers, role-based permissions, approval chains, and per-buyer spending limits.
Assign a catalog and its price list to an entire customer group at once, with full per-group price overrides, so distributors and direct accounts never see each other's terms.
Account-specific assortments that hide anything you have not agreed to sell that buyer, including private-label and restricted lines.
Buyers build a cart, submit it for pricing, and negotiate inline. The agreed quote converts straight into an order with the negotiated numbers intact.
Multiple saved lists per buyer, plus quick order by SKU and CSV upload, turning recurring hundred-line reorders into a few clicks.
PO number capture, payment on account, and credit limits enforced at checkout, read live from the ERP rather than kept in a spreadsheet.
Volume break tiers and negotiated contract prices that follow each buyer across every channel and device.
SKU-based entry and one-click reorder from order history, the two features that move 90-day reorder rate the most in wholesale.
Everything above is native to Adobe Commerce. On Magento Open Source the same capabilities come from commercial extensions plus custom modules, which is the trade-off in the edition comparison above.
The B2B Magento agency that configures the platform, then stays for the growth.
Most B2B builds go sideways for one of two reasons: a team that does not really know the platform, or an agency that disappears after launch. IWD was founded in 2008 to do the opposite, US-led from Austin with senior engineering in Barcelona, and stores shipped for Marucci Sports, Purdue University, YETI, and Intel.
We have shipped every B2B path
Native Adobe Commerce B2B and Open Source extension stacks, both wired to an ERP. We recommend the fit, not the platform that pays us more.
ERP integration is home turf
Our own Magento NetSuite connector, plus custom builds for SAP, Dynamics, Sage, Acumatica, and Epicor.
Adobe Solution Partner
Certified Magento and Adobe Commerce engineers; our own extensions run in production across hundreds of stores.
Partners who stay
94% of clients stay after launch; our longest B2B relationships span seven-plus years.





A clear path from sales process to shipped B2B store.
Map
We document how your business actually sells: buyer types, customer hierarchies, pricing rules, approval chains, and the systems your orders flow through. The B2B model on paper is rarely the one in the data.
Architect
A phased plan with scope and timeline, plus a clear recommendation on Magento Open Source versus Adobe Commerce. You see how every B2B feature maps to your sales process before any code is written.
Build
Two-week sprints with weekly demos. The same senior engineers configure company accounts, catalogs, and pricing, build the custom pieces, and wire up your ERP, all to Adobe coding standards.
Optimize
After launch we tune the buyer experience, add requisition and reorder workflows, and extend pricing logic as your account base grows. We stay to move reorder rate, order cycle time, and AOV.
How the five B2B platforms actually compare.
Magento Open Source is the total-ownership option in our five-platform comparison: a $0 license, no vendor API cap, and a ceiling set by your engineering rather than a roadmap. Prefer to read? The full scorecards, API limits, and build costs are on our interactive comparison page.
From our YouTube channel. No sponsor, no affiliate links; we build on all five platforms.
What merchants ask before they hire a Magento B2B agency.
The questions we hear most before a B2B build starts. If yours isn't here, just ask.
What does a Magento B2B agency actually do?
A Magento B2B agency handles wholesale commerce end to end: configuring company accounts and buyer roles, building shared and custom catalogs, wiring up contract and tiered pricing, adding quote-to-cart and requisition workflows, and integrating your ERP so pricing and inventory stay accurate. We do the platform configuration the native module supports and the custom engineering it does not, then stay on to extend it as your account base grows.
Should we run Magento B2B on Magento Open Source or Adobe Commerce?
It depends on catalog size, buyer-hierarchy complexity, and how tightly your workflows tie to an ERP. Magento Open Source with B2B extensions fits leaner wholesale operations willing to manage an extension stack. Adobe Commerce ships a native B2B module with company hierarchies, shared catalogs, negotiable quotes, and requisition lists as a single source of truth, which suits larger and more complex B2B brands. We have talked teams into both and out of both based on fit, and we map your hierarchies and integration profile before recommending a path.
Why is ERP integration so important for Magento B2B?
Magento B2B without ERP sync is a glorified order form. Contract pricing, inventory, customer hierarchies, and credit data have to be sourced from your ERP, not maintained in two places that quietly drift apart. We own the integration end to end through our Magento NetSuite connector or custom builds for SAP, Microsoft Dynamics, Sage, Acumatica, and Epicor, so the storefront and the back office finally agree.
Can Magento B2B support a hybrid B2B and B2C store?
Yes, and it is one of Magento's core strengths. We regularly build hybrid storefronts where retail customers see standard pricing and checkout while authenticated B2B accounts see custom catalogs, negotiated pricing, and purchase order options from the same back end. Running both channels from one instance cuts the overhead of maintaining separate stores.
What is the Magento B2B module and what does it include?
The Magento B2B module is the native Adobe Commerce feature set for wholesale: company accounts with role-based permissions, shared catalogs with customer-group pricing, negotiable quotes, purchase order workflows, requisition lists, and payment on account with credit limits. We have implemented it for manufacturers and distributors across North America and Europe, and we extend it with custom logic where a business outgrows the defaults.
Can you upgrade our store from Magento Open Source to Adobe Commerce B2B?
Yes. We specialize in moving merchants from Magento Open Source to Adobe Commerce, which unlocks the native B2B module with shared catalogs, quoting, and company credit features. Our migration team carries customer accounts, pricing tiers, order history, and SEO equity across with full 301 redirect mapping, staged behind a parallel testing environment before cutover.
What ERP and procurement systems do you connect to Magento B2B?
We integrate Magento B2B with NetSuite, SAP S/4HANA and ECC, Microsoft Dynamics 365, Oracle, Sage, Acumatica, Epicor, and proprietary legacy ERPs. Our own Magento NetSuite connector provides two-way sync for inventory, pricing, orders, and accounts. For buyers who purchase through procurement platforms, we also build punchout catalogs and EDI order flows so they can transact without leaving Ariba or Coupa.
What B2B features are included in Magento 2 Enterprise?
Magento 2 Enterprise, now sold as Adobe Commerce, includes a native B2B module with company accounts and buyer hierarchies, role-based permissions and spending limits, shared catalogs with customer-group price overrides, custom catalogs per account, negotiable quotes, requisition lists, quick order by SKU and CSV, purchase order checkout, payment on account with credit limits, and contract and tiered pricing. On Magento Open Source the same capabilities are assembled from commercial extensions plus custom modules, which is the main practical difference between the two editions for wholesale.
What is Magento B2B commerce?
Magento B2B commerce is selling to businesses rather than consumers on Magento or Adobe Commerce: authenticated company accounts instead of anonymous shoppers, negotiated and contract pricing instead of one public price, quotes and purchase orders instead of card checkout, and catalogs that differ by account. It usually depends on live ERP integration, because the pricing, inventory, and credit data that B2B buyers act on lives in the back office, not the storefront.
Can we hire dedicated Magento B2B developers to work with our team?
Yes. Alongside full project builds we embed senior Magento B2B developers into existing in-house teams, working in your sprints and your repository. It is the same engineers either way, with no junior bench and no offshore handoff. Teams typically choose this route when they have internal product ownership but need Magento B2B and ERP integration depth they do not want to hire for permanently.
How do you scope and quote a Magento B2B project?
Every engagement is scoped to how your business sells: the number of company accounts, how your pricing works, the integrations involved, and whether you are configuring, extending, or replatforming. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.
Build the Magento B2B store your accounts have been waiting for.
Tell us how your business sells and where the store gets in the way. We will come back within one business day with a real plan, a real timeline, and a real number.





Magento Open Source B2B
Adobe Commerce B2B