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Magento Pricing 2022: Every Cost (and Then Some) for Running a Magento Site

  • 24 min read


What is the Real Price of a Magento Site?

Since its inception in 2008, Magento has been synonymous with successful eCommerce companies that absolutely dominate their industries.

Brands like Ford, Cabela’s, Coca-Cola, Jaguar, Procter & Gamble, Hewlett-Packard, Tommy Hilfiger, and many more trust Magento with the success of their online brands.

Needless to say, these companies have learned that Magento is worth every penny.

And if it works for those household names, it could probably do wonders for your business, too.

The real question is, “How much does Magento cost?”

As straightforward as that might seem, the answer can quickly get a bit messy. Unlike, say, the cost of Shopify, you’ll need to budget for more than just a simple license if you want a Magento website that is able to reach your most ambitious goals.

So, with that in mind, let’s now dive into the many factors that decide the actual price of a Magento website in 2022.



Magento Cost #1
The Cost of Your Magento Platform: $0 - $100,000

The first question that will determine how much your Magento site will cost is, “Which Magento platform do you need?”

So, in the next few sections, I’ll cover what each version of Magento costs and what you can expect to get in return for that fee.

Now, it’s impossible to say exactly what each version will cost because the price of a license depends on a number of different factors unique to your company (e.g., its monthly revenue). Even Magento Open Source, which is free, will come with added costs if you need help customizing it.

To get a price quote from Adobe, contact us so we can connect you with an Adobe rep. We can even help you get a $30,000 rebate on your company’s Magento license.

Alright, without further ado, here’s what each version of Magento costs and what you’ll get in return.

The Cost of Magento Open Source: $0

This one’s easy.

As I already touched on, Magento Open Source is completely free.

Fortunately, “free” doesn’t mean that Open Source is limited – not in the least. With a Magento Open Source license, you’ll enjoy all of the following features without spending a dime:

  •        App Marketplace Access                                          
  •        Architecture and Security                                        
  •        Basic Analytics and Reporting                                
  •        Basic Site Search                                          
  •        Catalog Browsing                                         
  •        Catalog Management                                
  •        Customer Accounts                                    
  •        Customer Service                                        
  •        Flexible Couponing and Promotions                                    
  •        Full Page Caching System                                        
  •        Instant Purchase                                         
  •        Integrated Checkout, Payment, and Shipping                                  
  •        Inventory Browsing                                    
  •        Layout and Theming                                  
  •        Magento Community Forums
  •        Mobile Optimized Shopping                                   
  •        Multiple Languages                                    
  •        Multiple Store Views                                 
  •        Order Management 
  •        Product Configurations                             
  •        Promotions and Pricing                             
  •        Search Engine Optimization                                    
  •        Site Management                                       
  •        Support for Global Sites                           

That said, many eCommerce companies need more than what the free version can offer. Their online business either has unique requirements or they’re looking for a competitive edge that will set their company apart.

In that case, it makes sense to consider what Magento’s premium versions bring to the table, even if it means budgeting for their price tags.

One Cost of Magento Open Source That You’ll Need to Consider

It still may be wise to hire experienced Magento developers to help you make the most of Magento Open Source unless you already have that kind of talent in-house.

Either way, it’s worth noting that there’s one other cost you’ll have to cover to utilize Magento Open Source: the price of hosting.

However, I’ll go into more detail about this in the section below titled, “Magento Cost #3 The Cost of Hosting a Site.”

The Cost of Magento Commerce (Now Adobe Commerce) On-Premise: $20,000+

Formerly known as Magento Enterprise, Magento Commerce On-Premise comes with all of the Open-Source features listed above, plus those included in this section.

[2021 Update: since being acquired by Adobe, Magento Commerce is now known as Adobe Commerce]

The price of Magento Commerce is tiered based on your company’s Gross Merchandise Value (GMV). It starts at around $2,000/month but increases once your GMV exceeds $1 million/month.

Additionally, as the name suggests, your company covers the cost of hosting.

That said, the price of Magento Commerce is pretty comparable to what you’d pay for other platforms with a similar amount of functionality.

And, of course, for countless companies across every industry, the extra costs associated with Magento Commerce On-Premise have proven to be well worth the investment.

Also, another really important factor to understand about the price of Magento is that Adobe is pretty generous when it comes to offering discounts to companies that sign longer contracts. As you’re probably not going to just dabble with Magento for a year before trying something completely different, signing up for a multiyear license in order to save thousands is a complete no-brainer.

Contact us if you want more information about this kind of deal or to learn about the $30,000 rebate I mentioned earlier.

Moving on, I’ll list all the features that come with a Magento Commerce On-Premise license at the end of this section, but, before I do, let me highlight a few that have helped make the platform worth every penny in the eyes of many business owners.

PageBuilder

With Magento’s Page Builder, you can create one-of-a-kind web pages unique to your company and design them with your specific customers in mind.

This means controlling everything from the content on each page (including images, videos, and banners) to how that content is laid out to the products featured and much, much more.

Best of all, no front-end developers are necessary, so you can build the pages your store needs to convert more customers and build these important pages whenever you want – no more costly bottlenecks.

The Magento B2B Module

Magento’s B2B module was designed with the unique demands of B2B eCommerce companies in mind.

For example, these B2B modules support payments on account. Let customers apply charges to their preexisting accounts and watch your conversions increase.

You can even integrate the module with external systems to check a customer’s credit before letting them charge payments like this. 

Another way the Magento B2B module makes a big difference is by supporting quote management and negotiations. Obviously, offering quotes and negotiating deals are two essential factors to B2B success. With Magento Commerce, you can have a website designed to accommodate both.

And, once more, the result is greater conversions.

Content Staging and Preview

Reach new levels of productivity with Content Staging by creating, previewing, and scheduling any content updates your Magento website needs. You can preview these changes by store view or by the date on which they’ll appear.

Then, just schedule their deployment on a timeline dashboard.

With this helpful feature, you can create promo pages for sales that won’t happen for months, edit product copy to reflect a new release, and much more. Make these changes when they’re convenient, schedule them to go live whenever you want, and give your customers a flawless shopping experience.

Magento Business Intelligence 

Every business needs analytics, especially companies that serve numerous unique clients – maybe even numerous unique markets.

With Magento Business Intelligence, your website will constantly deliver advanced analytics and reporting through a detailed, user-friendly dashboard.

All of the information you need about the shoppers who visit your website and the customers who actually buy from it will be at your fingertips (literally).

The result?

A better site, more effective marketing, and higher conversions.

Also, if you want help collecting this data, check out our article on how to use Google Analytics to track your Magento site’s conversions.

Return Merchandise Authorization (RMA)

Returns.

No business owner likes them, but they still happen.

The only thing worse than accepting a return is trying to do so through an eCommerce website that makes it next to impossible.

With Magento Commerce, you can grant Return Merchandize Authorization (RMA) to any customer who wants to return a purchase. It doesn’t matter if they want a refund or just need to exchange their purchase for another item. You can even issue returns for bundled, configurable, and grouped product types.

Best of all, it’s incredibly simple to honor these requests.

Once your customer notifies you that they’d like to make a return, decide if you want to approve the request, and, if so, assign each of their returned items a unique RMA number.

Effortless returns improve customer satisfaction and increase the likelihood of positive-word-of-mouth marketing, even from someone who has sent a product back.

Magento Technical Support

If you’re going to handle your website in-house, I cannot recommend Magento Commerce enough solely for the help you’ll get from Magento’s technical team.

It’s practically worth the cost of Magento Commerce all by itself.

While utilizing such a powerful, feature-rich site will be an incredible advantage for your eCommerce company, you’re still probably going to need help with it from time-to-time.

At the very least, taking care of onboarding and implementation before launching your website is going to be difficult – maybe impossible – if you don’t have experience with these essential tasks.

Companies that work with Magento agencies like ours rely on us for that help.

We handle everything.

So, if you’re not going to hire out for that kind of help, it’s vital that you have a direct line to the technical support team at Magento who can answer your questions, troubleshoot your problems, and even try to step in if you run into an actual crisis.

If nothing else, having a dedicated Account Manager from Adobe should give you serious peace of mind, which is probably worth it at any price.

The Complete List of Magento Commerce On-Premise Features

As promised, here’s a full list of the many features you’ll be able to take advantage of with Magento Commerce On-Premise:

  •        Access to Quick Design-Build Express Packages                              
  •        Adobe Sensei AI-Powered Product Recommendations      
  •        Advanced Content Management                                         
  •        Advanced Site Search                                 
  •        Banners                                                    
  •        Customer Attributes                                   
  •        Customer Segmentation                                                      
  •        Database Scalability                                               
  •        Database Sharing                                                    
  •        Extended Admin Permissions & Logs                                    
  •        Gift Cards                                                   
  •        Integrated B2B                             
  •        Magento Account Manager                                    
  •        Message Queue                           
  •        Private Sales with Viral “Invite-a-Friend” Emails                             
  •        Reward Points                              
  •        Rules-Based Related Products                               
  •        Rules-based Upsells & Cross-sells                                                     
  •        Visual Merchandising                                

Magento offers an interactive tour of their Commerce platform if you’re interested in trying it out before deciding. 

Now, maybe you don’t want to go through the added work of having an on-premise server to host your eCommerce website.

In that case, consider letting Magento do it for you…

The Cost of Magento Commerce Cloud: $20,000+

This is another version of Magento 2 that has undergone a name change. Previously, it was known as Magento Enterprise – Cloud Edition. These days, it’s just called Magento Commerce Cloud.

As with the On-Premise version, the cost of Magento Commerce Cloud is tiered and depends on your site’s GMV. Once again, it starts at around $20,000 a year but does include the price of hosting.

Another similarity: thousands of companies across practically every industry deem the investment to be invaluable.

Why?

Well, aside from offering all of the features I just covered for the On-Premise version, Magento Commerce Cloud includes others that put this platform in a league all its own. Again, I’ll list all of them at the end of this section.

For now, here are three of the features that have helped make Magento Commerce Cloud one of the most popular eCommerce platforms in the world.

Cloud Hosting

The big, obvious benefit of Magento Commerce Cloud is right there in the name. You get all the advantages unique to a cloud environment.

But it’s so much more than that.

This version also comes with a pre-provisioned infrastructure that incorporates MySQUL, PHP, Redis, Elasticsearch, and RabbitMQ technologies. It’s git-based workflow offers automatic build-and-deploy, which supports Continuous deployment and Rapid development every single time you push code changes in a PaaS (Platform as a Service) environment.

There’s more.

With Magento’s team of dedicated developers and the power of AWS (Amazon Web Services), you’ll also enjoy peace-of-mind knowing that downtime will be minimal. So, that nightmare scenario – when your site goes down because of an unexpected increase in traffic – never becomes reality.

Bring on the traffic!

The pros at Magento will keep your site up-and-running (and converting).

The Ece-Tools Package

Magento Commerce Cloud comes with the ece-tools package, which is a set of tools and scripts for managing and deploying your Magento Commerce Cloud projects.

The ece-tool package promises to simplify many of your most important cloud processes, including launching a Docker environment, verifying project configurations, managing crons, and applying Magento and custom patches.

These streamlined tools make it easier to manage your cloud environment, which, in turn, makes it easier to take full advantage of everything the cloud has to offer. Ultimately, this translates into a more user-friendly experience for your customers – one that encourages greater conversions.

Enhanced Page Speed

One of the most important ways eCommerce companies can improve their conversion rates is by including high-quality photos and videos in their product descriptions. Settling for anything less means settling for fewer sales, too.

Unfortunately, high-quality imagery can come with a price: slow loading times. Shoppers don’t just hate slow-loading pages. Google does, too. This means that many companies must choose between top-notch media and organic traffic.

But not companies that use Magento Commerce Cloud.

That’s because the price of Magento Commerce Cloud pays for the power of Fastly Image Optimization. This technology “provides real-time image manipulation and optimization to speed up image delivery and simplify maintenance of image source sets for responsive web applications.”

In other words, showing off doesn’t have to mean slowing down.

So, Google is happy.

You get more traffic.

And that means more conversions.

The Complete List of Magento Commerce Cloud Features

Aside from the benefits I just listed and on top of those I outlined in the last section, Magento Commerce Cloud will also give you:

  •        Cloud Availability SLA Up to 99.99%                                                
  •        Easy Deployment                                                    
  •        Increased Security with Fastly WAF and DDoS Services                               
  •        Fast Page Loading Times with Content Delivery Network (CDN)                              
  •        Global Availability                                                   
  •        Hosting and Performance                                        
  •        Optimized Cloud Commerce for Magento                                        
  •        PCI Compliant                               
  •        Performance Monitoring Tools                              
  •        Streamlined Updates and Testing

As with Magento Commerce On-Premise, you can schedule a demo of Magento Cloud to see for yourself why so many companies rely on this platform for their eCommerce success before spending a dime.

Choosing Between Magento Commerce and Open Source

If the cost of the Magento Commerce platform is a bit out of your price range, don’t worry.

The Open-Source Edition is very feature-rich and can be customized to include a lot of the functionality you’d otherwise get from the Commerce version.

For example, Olark live chat or our One Page Checkout extension can add this kind of functionality to your eCommerce website without taking on the same kind of overhead (ours is actually free).

On the other hand, if you are a larger organization and your budget allows, the price of Magento Commerce is probably going to be worth it.

If you decide to choose Magento Open Source over Commerce, you’ll miss out on the following great features:

  •        Page Builder
  •        Content Staging and Previews
  •        Integrated B2B Functionality
  •        Drag-and-Drop Visual Merchandising
  •        Automated Upselling and Cross-Selling
  •        Advanced Segmentation
  •        Magento Business Intelligence
  •        Magento-Certified Cloud Infrastructure
  •        Full Database Scalability

That’s not all.

As I mentioned earlier, you’ll also go without Magento’s customer support team, which has received numerous accolades over the years for providing outstanding service.

So, again, without Magento’s support team, you’ll be responsible for:

  •        Resolving all of your own technical issues
  •        Onboarding to the cloud and launching your site
  •        Help using Magento from a dedicated Account Manager
  •        Defending against 3rd party claims related to patent or copyright infringement regarding Magento’s core software

This kind of help, alone, will make a huge difference to your company’s eCommerce bottom line.

Trying to handle these kinds of essential tasks in-house could also bend your budget just as much as a Commerce license would – maybe even more.

Then there are the costly mistakes you may make without the help of a Magento expert to provide assistance. For many business owners, that’s enough reason to find room in their budget for the price of Magento Commerce.

Magento Cost #2
Implementation $50,000 - $100,000+

The next cost of a Magento site that you’ll need to budget for is implementation.

This will cover 8 specific Magento services, all of which are designed to ensure that your company’s site goes live without a hitch and works the way it’s supposed to when customers arrive to make purchases.

So, part of paying for a Magento website will include paying for some combination of the following implementation services.

1. Discovery and Solutioning

The first step to implementing Magento effectively is when your developers need to gather all of the unique requirements for your company’s eCommerce store.

This should entail the developers sitting down with you to understand what it is you want your Magento site to do above-and-beyond just listing all of your products and making them available to purchase.

For example, will your site require a specific type of search feature? Would you like cross-sell or upsell features on your product pages?

Whatever the case, your developers should be able to help you understand what kind of results you want from your store, so they can recommend various features for achieving them. In this way, the first step is basically creating a roadmap for your Magento site.

2. User Interface Design

Once that’s established, your designers can start working on what the user interface will look like for your customers. UX/UI (user experience/user interface) are among the most popular eCommerce services agencies offer because making your site user-friendly is essential for maximizing conversions.

Optimizing the user experience needs to be done for the design of both the desktop and mobile versions of your Magento site, too.

3. Front End Development

During the third step, front-end developers will create mockups for everything you want for your Magento site, including versions for every type of device customers can use to visit your store and make purchases.

Doing so will show you what your store will look like once it’s live, so you can provide feedback if you think anything is missing or should look different.

This step ensures that there are no misunderstandings between you and the Magento development team. Better to identify and work them out now than wait until your Magento site is live and realize you were hoping for something different.

4. Integration and Backend

This step can actually be done at the exact same time as your developers are handling frontend development for your Magento site.

In any case, this is when they’ll start carrying out integrations for your ERP (Enterprise Resource Planning) systems and any others (e.g., CSS, JavaScript, etc.) that your Magento store will need to talk to in order to operate the way you want.

5. Magento Store Configuration

At this time, your developers will set up essential components for your Magento store. This includes things like:

  •        Payment Processors
  •        Shipping
  •        Taxes
  •        Transactional Emails

Basically, everything you need to ensure that your Magento site is able to behave like a functioning store that can support your customers’ purchases.

6. Staging Your Magento Site

When they stage your site, developers will conduct heavy testing to ensure that your Magento store will act the way it’s supposed to once it finally goes live.

This is done in a secure environment before the site goes into production and hits the Internet.

In many ways, the point of this step is to see if the developers can “break” the site. They should conduct a number of stress tests that will reproduce the kinds of demands your Magento site will be under once it’s live and attracting shoppers.

7. Browser Testing

Similar to that last step, your Magento developers also need to check your the site will perform the intended way regardless of which browsers customers use to find it. While Google remains the most popular search engine, others like Bing and Yahoo shouldn’t be ignored.

8. Go Live

Boom.

Done.

After those seven steps, your Magento site is ready to go live.

That being said, once it’s live on the Internet, you still want your developers to stick around to ensure that nothing goes wrong. Even after staging and browser testing, it’s a good idea to keep your developers vigilant in case an influx of customers triggers some unexpected issue.

Save Money on Your Magento Site by Using Our Express Package

The price for Magento implementation services can run anywhere between $50,000 to $100,000 depending on the complexity of your project. It will all depend on what exactly you want from your website.

However, there’s also another option: our Express Package.

If you think of your Magento site as a house, our Express Package is designed to give you its essential foundation – a solid layer on which we can build the rest of your website.

To do this, we use Magento Commerce’s layout and customize it based on your unique brand. We set up all the banners, designing up to six for your homepage and each of your store’s category pages.

We’ll also set up all of your Magento store’s necessary configurations, provide a basic SEO setup, and even include some of our primary eCommerce extensions for things like checkout optimization and managing orders.

Magento Commerce is so feature-rich, that this kind of setup is enough for many companies to get up and running and start accepting online orders so they can see a return from their Magento budget ASAP.

You can always come back later and add further customizations to this foundation if you decide your eCommerce store needs them.

The Most Important Aspect of Finding the Right Magento Integration Partner

Given how popular Magento is, you won’t lack for companies that can help yours with Magento integration.

The real challenge will be figuring out which of these companies is most qualified to bring your ideal website to life.

At the very least, it’s vital that you only work with an agency that is Magento Certified – like ours 😊 

The reason this is so important is because of the complex and ever-changing nature of Magento. 

As I touched on earlier, one of main reasons Magento has become so popular with so many companies across so many different industries is that it’s Open Source. It’s what makes Magento flexible enough that every business owner can get a unique website that meets their unique needs.

It also means that Magento is able to constantly update their eCommerce platform, giving it more and more functionality every single year. Magento is always changing. It’s being updated and improved. It evolves along with - or even ahead of - the rest of eCommerce. Having qualified Magento experts on your side is essential for staying on top of these changes and taking full advantage of them.

While you might be able to take your car to a repair shop that isn’t dealer-certified, a custom-designed software program is a lot more complicated and delicate than your Subaru. If you hire an agency that takes a one-size-fits-all approach to implementing Magento, you’ll wind up with a site that is fraught with technical – and extremely costly – problems.

In fact, we regularly have to redo eCommerce websites because of seriously flawed implementations carried out by agencies that aren’t Magento-certified. Just because developers seem competent – or even have experience with other platforms – that does not mean they know how to work with Magento!

So, even though the price of a Magento implementation is significant, it’s for good reason. The cost of a successful implementation is a lot less than what you’ll need to pay if it isn’t done correctly.

Magento Cost #3
The Cost of Hosting a Site: $80 - $1,000+/month

If you go with Magento Commerce, hosting isn’t as much of an issue, but if you decide to use Open Source, then you’ll need to consider the cost of hosting your Magento site.

Site hosting largely depends on the size of your site and the amount of traffic it receives. The cost of hosting your Magento site will reflect this, too.

More importantly, though, it pays – literally – to use a hosting company that has experience with Magneto sites. The hosting any site is too important to choose a provider that isn’t up to the task.

Given that most companies that choose Magento are looking for big, complex websites with lots of customized features, you can’t just opt for some bargain-bin hosting provider.

Eventually – if not immediately – your site will stall, slow, or even crash completely if you try building a Magento site on top of a lackluster hosting provider.

If you want help choosing the right option, you can always contact us to speak with one of our Magento experts.

That being said, for both Magento Open Source and Commerce platforms, we have been working with Nexcess for many years and recommend them to all of our clients.

They are very experienced with optimizing server configurations, specifically for Magento websites. Pricing starts at $19.95/month for shared hosting and $539.95/month for dedicated servers. 

View the complete list of their pricing plans to get a better idea of which one would make the most sense for your budget.

There are a lot of other good hosting providers out there, but Nexcess is the primary company we rely on and feel the most confident recommending for your hosting needs.

Magento Cost #4
Extensions and Apps to Customize Your Magento Site: $100 - $1,000+

In today’s modern digital landscape, you can’t hope to run a successful eCommerce website without investing in a number of extensions and apps.

And despite how powerful Magento is, this applies just as much to companies that rely on this popular platform. That’s because businesses that build on Magento take eCommerceVERYseriously. These are businesses that will look for any advantage to outdo their competitors, which is where extensions and apps often come into play.

How much Magento apps and extensions will cost you is impossible to say.

It depends entirely on what you want from your site.

However, I will say this: don’t fall into the trap of adding as many of them as possible to your Magento site, especially when you go live for the first time. The more you add, the more they’ll slow down your website – a mistake that can hurt your business in a number of different ways.

Even if your site isn’t slowed, too many apps and extensions can make for a site that’s unnecessarily complicated, which is almost just as bad.

With all that being said, if you are looking for a powerful plugin that won’t slow down your site OR weigh down your budget, check out our Magento checkout extension. It’s 100% free, fully customizable, and will definitely help you drop your abandonment rate while skyrocketing conversions.

Magento Cost #5
Optimizing and Maintaining Your Magento Site –$4,000 - $6,000/month

Let’s fast forward to the not-so-distant future when your eCommerce business is now up-and-running on Magento.

While that’s very exciting, your site will still need ongoing maintenance to continue operating at its best. This is where you’ll probably need to budget for an experienced Magento agency that can carry out these essential tasks in a timely manner.

At the very least, you’ll want to work with a professional who can handle the ongoing updates for your Magento site. Adobe releases updates for their platform fairly regularly (here’s a look at the most recent Magento update).

When this happens, you definitely want to be quick about implementing them.

For one thing, any upgrade means you can leverage new features and capabilities to power your Magento site and improve its ability to serve and convert customers.

However, maybe even MORE important, is that these upgrades come with security updates.

From time to time, Adobe’s team will discover security vulnerabilities with their eCommerce platform. This kind of thing is inevitable. A platform like Magento is SO expansive and there are SO many cybercriminals out there constantly looking for weaknesses, that eventually one of them is going to find an opportunity to exploit.

Fortunately, Adobe is no slouch when it comes to cybersecurity.

So, they’re fantastic about discovering when these threats arise and tackling them ASAP with what’s called a security patch.

While they will release these patches to all of their users, it’s up to the business owners to ensure they’re correctly installed right away before cybercriminals get to their sites.

Other Magento Site Services

That’s not all.

Over the course of a year, you’ll probably require a whole host of other eCommerce services to optimize the performance of your Magento site, as well.

This kind of work may include things like:

  •        Site Updates
  •        Security Patches
  •        Training
  •        Design Work
  •        Extension Installation
  •        SEO
  •        Holiday Promotions

The cost of maintaining and optimizing your Magento site will depend entirely on the company you hire for these services.

The Cost of a Magento Freelancer: $50 - $100/hour

There are actually a couple of ways you can go about paying for these kinds of important Magento services.

If you’re starting out with a smaller budget or your Magento site is on the smaller side, you may be able to get by just hiring a freelancer.

You’ll still want to vet your candidates to make sure they’ve had plenty of experience working on Magento websites, but you can still probably secure a decent freelancer for between $50-$100/hour.

The Cost of a Magento Agency: $100 - $200/hour

For medium-sized businesses up to enterprises, freelancers probably won’t do the trick.

If you operate one of these bigger companies, you’ll want to hire an actual Magento agency to support your needs.

For this kind of help, expect to pay between $100 and $200/hour.

You can also assume that these types of agencies will require you to sign up for a minimum of monthly hours.

Usually, this is at least 40 hours a month.

Of course, some companies may charge more. You’ll have to review what that higher price tag gets you before deciding if it’s worth the extra room in your budget. In some cases, it absolutely will be if your business has especially unique needs.

On the other hand, there are plenty of companies that will charge less.

Just remember that you always get what you pay for. Skimp on your Magento site and there’s a good chance your results will come up short, too.

Considering a Magento Agency for Your Website: Is Bigger Better? 

As we are a boutique firm with a smaller, nimbler team, our approach to Magento implementation is more streamlined than what you’ll find with other firms. As a result, we can offer far more competitive pricing to eCommerce companies, including large businesses that need equally sizable storefronts.

As I mentioned earlier, this smaller size is why we’re able to offer an Express Package that suits most companies’ needs without carrying a bulky price tag.

Look over our Magento services for a better idea of how we can help or check out our case studies to see how these services have already served other clients.

What Does a New Build Cost for a Magento Store? $135/hour

If your company’s website is already built on Magento, but it isn’t performing to your standards, then you may be in the market for a new build. Instead of looking for a team that can help you transition to Magento, you need one that can take your current Magento site, keep what’s working, and completely overhaul the rest.

In that case, you’ll need to budget for the initial new build before you start paying for optimization and maintenance.

As I said earlier, the exact cost will depend on the company you pick for your new build but expect to pay around $135 for this preliminary work. Once it’s complete, you’ll then return to paying for ongoing maintenance and optimization.

Depending on the unique requirements you have for your Magento site, plan to budget for 200 hours.

Additional Costs You May Need to Cover for a Magento Site

As comprehensive as Magento is as an eCommerce platform, most companies decide they need custom logic done in order to meet all of their unique goals. These kinds of requirements come with extra costs.

Though Magento offers standard shipping, custom shipping is a very common example of the type of advanced feature most eCommerce companies now want for their sites. At IWD, we recommend ShipperHQ if you’d like to offer custom shipping on your Magento store.

Installation, theme adjustment, and modification of Magento extensions to best fit your needs are a few others. If you are switching over from a different host or a competitor’s platform, data important is another essential service.

Yet another big one we’ve been seeing in recent years is Inventory System or POS integration, which is super important if you have a brick and mortar location in conjunction with your online store.

Then there are other non-Magento costs related to running your eCommerce site that you should consider. Content creation is a great example. Unless you’re experienced with content marketing, you’ll want to hire someone to help with this important task.

Some of the best places to find these types of professionals include:

I’ve actually had a lot of success hiring freelancers on some of these sites, but I can’t stress enough that you absolutely should not use them to hire someone who claims to be Magento-certified without first checking Magento’s certification directory to confirm this is really the case.

Magento Pricing: Get the Most from Your Budget

You now have a better idea of what it will cost you to have a Magento site.

Before I wrap things up, I want to leave you with some final thoughts to help ensure your success with finding the right team to launch your new site.

  •        Before you go shopping around for an agency that can handle implementation, get very clear about your budget and the scope of the project. In short, what do you want your Magento site to do, and what can you afford to spend on it?
  •        When shopping around for an agency, you may learn that your budget falls below industry standards. In that case, I recommend you rethink either what you can spend or what you’re hoping to get in return. You might find someone who claims they can get the job done for far less than the average agency, but remember what they say about something being too good to be true.
  •        Whether you need implementation or replatforming, expect that the process is going to take time. If someone promises to have it done by the end of the week, keep looking.
  •        Unless you have experienced professionals on staff, look for an agency that can build your Magento site and offer other important services like SEOPPCemail marketingsocial mediaUI/UX, web design, front- and backend development, quality insurance, etc. The more you can keep all of these necessary services under one roof, the better.
  •        Don’t rush this important decision. It can be very frustrating to switch from one agency to another because work has stalled or your Magento site is “finished” but hardly effective.

That’s it.

You’re now ready to go out and find the agency your company needs for its new Magento website.

If you have any questions about what we just covered, please don’t hesitate to contact us. We’re not just Magento experts. We’re eCommerce experts who love helping companies reach their full online potential.

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