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Updated: 10/31/22

Though there have been plenty of challengers over the years, Magento still remains one of – if notthe– best eCommerce platforms for businesses of all sizes.

And while there are countless reasons Magento has maintained this dominance for more than two decades, but one of the biggest is simple: Magento is continuously updated to include new features, patches, and security improvements.

It should come as no surprise, then, that this dedication to ongoing improvement hasn’t changed since Adobe acquired Magento back in 2018 – changing Magento Commerce to “Adobe Commerce” in the process.

The latest release – Magento 2.4.3 – is a prime example of this dedication.

Let’s look at why.

The 5 Biggest Changes to Magento 2.4.3 Release

Magento 2.4.3 comes with a multitude of new features that business owners are going to love. If you’re looking for anything in particular, feel free to contact one of our Magento experts and we’ll let you know if it’s there. We can also conduct a Magento code audit to let you know if there are ways to quickly improve your site's performance.

However, for this post, I want to cover just five changes that are going to have the biggest impact on sites that use Magento.

1. PayPal Pay Later

PayPal’s Buy Now Pay Later (BNPL) platform allows customers to purchase your products now but pay for them in four installments. They make one during checkout and the next three every two weeks.

Companies like Samsonite, DXL, JTV, and Omaha Steaks have already leveraged the power of PayPal Pay in 4 to improve profits and user experience.

The new version of Magento now supports this BNPL feature, which will give companies one of the easiest ways possible to quickly improve their conversion rates and average order values in a very short period of time. BNPL has also proven to be a powerful tool for companies selling to younger demographic who may be willing to buy if they can have a little extra time to pay in full.

Whatever the case, f you update to this new version, I definitely recommend you take advantage of BNPL ASAP to optimize your Magento checkout experience.

And if you’re still on the fence - or it may be a while before you are able to update your site - you can always download and use our Magento 2 checkout extension to leverage the power of BNPL: and a whole lot more, including features like:

  • Cloud-based
  • Responsive Design
  • Easy Customization
  • One-or-Multiple Page Options

Plus, our Magento checkout extension is completely free to use!

2. Integration with Live Search

Increasing conversions and average order amounts are two very good reasons to update your website to Magento 2.4.3, but what if customers struggle to find your products in the first place?

If they can’t even get to your checkout page with the products they want, no amount of BNPL is going to boost your profits.

This is an especially common obstacle for large eCommerce companies with huge inventories. Organizing thousands of category, subcategory, and product pages in a way that makes it as easy as possible for your customers to navigate can be a huge challenge.

That’s why I was so excited to learn that Magento 2.4.3 would come with Live Search, a site search tool powered by Adobe Sensei. It “delivers a lightning fast, super-relevant, and intuitive search experience” that uses artificial intelligence and machine learning to analyze aggregated data about a site’s visitors.

The result is a personalized shopping experience that is tailored to each unique guest. Your shoppers will love it because it means they find exactly what they want as quickly as possible. You’ll love it because the easier you make it for buyers to get to the products they want, the easier it is for them to fill their carts and convert.

3. The Release of Magento B2B 1.3.2

One of the reasons Magento has become so popular with B2B companies is that it gives these businesses the specific tools they need to consistently engage and convert their prospects.

With Magento 2.4.3, a new update of Magento B2B – version 1.3.2 – is set to release.

One of the best new features of this upgrade is that Magento will now send users email updates when a negotiable quote is about expire, so you can take action before it happens. Magento will also email you about negotiable quotes thatdid expire or when an expired negotiable quote has a cron job missing.  

The platform’s Quick Order feature has been improved, too. For example, customers can now use Quick Order to search on numerous SKUs, whereas before this would bring up multiple entries. Its Added Product list now treats SKUs entered in lower- and uppercase the exact same way when customers use them to select numerous products. Customers can also use Quick Order forms to add multiple products using SKUs with upper-case character. Before, Magento would only show the first product added.

And, finally, Quick Order will now autocomplete partial SKUs successfully.

I know B2B companies love Magento, so it’s great to see that love reciprocated by Adobe steps to improve their popular B2B suite even better.

4. Page Builder Is Now the Default Editor

With the 2.4.3 update, Page Builder is now the default content editor tool for Magento Commerce. Page Builder will take over for TinyMCE editor in:

  • CMS Page
  • CMS Block
  • Category Description
  • Product Description

Whereas TinyMCE required a decent level of experience working with HTML and CSS, Page Builder is a drag-and-drop solution that is far more user-friendly.

Andnot only will Page Builder now offer a unified CMS tool through Adobe Commerce, but it will also give users access to all of the Experience Management tools to make better eCommerce experiences for their customers than ever before.

5. Amazon Pay Is Scheduled for Removal

With Magento 2.4.3, the placement of Amazon Pay buttons have been enhanced on carts, product pages, and checkout pages.

At the same time, another new item with this new release is that Amazon Pay has been deprecated in 2.4.3 and is scheduled for complete removal in a future Magento 2.4.x release.It will only have fixes and compatibility updates after that.

Possible reason:

As both a seller on Amazon and through my own website, I find the arrogance of Amazon staggering. When I am a seller, the slightest drop in service results in heavy handed restrictions and threats of deactivation. However with Amazon Pay, they have charged incorrect amounts, stopped my money withdrawals accidentally, taken their service down entirely and with it my Magento stores other payment methods, and now most recently they have failed to make sure that they software works correctly as part of the latest versions of Magento. The results of this utter incompetence lead to me losing sales and customer confidence, and I don’t even get a proper apology or an explanation of the problems.

Source: https://www.merchantmaverick.com/reviews/amazon-payments-review/

Magento 2.4.3 Introduces 370+ Bug Fixes

Along with the improvements Adobe made to Magento, the company really went the extra mile to seek out every possible bug from previous releases and fix them for version 2.4.3. They addressed more than 370 bugs that needed fixing and solved 290 GitHub issues.

A comprehensive list would be far too long for this blog post, but here’s a short list of components with previous bugs that Adobe addressed with the new release:

  • Adobe Stock IntegrationMagento will now display a message when the API Key (Client ID) and Client Secret aren’t set. The message will also give you a link to the AdminStores > Configuration > Advanced > System page on your Search for Adobe Stock page. Previously, Magento only displayed an error message (“We couldn’t find any records”) and no link.
  • CMS Content –Magento will now resize large images during upload whenever theEnabled Frontend Resizesetting is enabled.
  • Store Credit EmailsThese emails will now account for the selected scope and will be sent from the associated email address.
  • Store Credit on Payment Method PageIf your deployment supports multiple currencies, customers can now see how much store credit they have on the Payment Method page.
  • Downloadable Product Links Magento now shows links to downloadable products in New Order emails whenever the order includes both a downloadableanda configurable product with the option to download. In previous versions, Magento only displayed links to the standalone download products but no link to the configurable product with an option you can download.
  • Weight inSearch –Search results will include the weight attribute whenever it’s configured as searchable.
  • Widget Layout Updates –Administrators can now delete a widget’s every one of a widget’s layout updates whereas, previously, you could only delete the first when a widget had multiple.

If you didn’t see one you were hoping for, you can check Magento’s list of bug fixes for version 2.4.3 or contact us and we’ll let you know if it was included with the new release.

The 3 Top Security Updates for Magento 2.4.3

As cybersecurity continues to be one of the top priorities of every eCommerce website owner, Adobe found 33 opportunities to improve Magento’s security features in this new release.

Now, Magento is smart to keep a lot of the details surrounding these updates hush-hush. Revealing them would leave any unpatched users vulnerable to cybercriminals looking for a weakness.

That being said, I can still identify four areas where Adobe has clearly invested in making Magento 2.4.3 more secure.

1. New Composer Plugin

Magento 2.4.3. includes a new Composer Plugin that will prevent dependency confusions from occurring and identify malicious packages that carry the same names as those of internal packages that are on the public package repository.

Adobe already audits the private composer repository, conducting package upload validations, malware scans, and more.

Unfortunately, it is still possible for cybercriminals to claim unused namespaces on the public package repository and upload malicious code packages. The result is the aforementioned dependency confusion.

With this new plugin, Adobe is seeking to protect website owners from this costly problem by performing two checks and throwing an exception when:

  • A private repository cannot be reached. In this case, the new plugin will request the repo that is referenced to confirm it can be reached
  • A composer package is present in both the private and public repositories and the version of the package that satisfies the public repo’s requirement is higher.

This new composer plugin is a huge step on Adobe’s part to keep their users safe from an all-too-common attack that hurts far too many business owners.

2. Limiting Is Now Default for Magento APIs

Denial-of-Service (DoS) attacks are another example of a cybercrime that way too many site owners have had to learn about the hard way.

Adobe has taken steps to combat this problem with Magento 2.4.3 by building rate-limiting right into the API. This prevents DoS attacks by imposing restrictions on the number or size of resources that can be requested by a client (the default maximum is 20 but can be configured to whichever number you want).

There is also a patch that Adobe released that “reverts the default limit to a higher value” because web APIs cannot process requests that include more than 20 items in array.

3. ReCAPTCHA Improvements

With Magento 2.4.3, Adobe has extended ReCAPTCHA coverage to include:

  • Web APIs with corresponding HTML pages that are protected by ReCAPTCHA (excluding APIs that are accessed through integrations). When third-party integration services that use OAuth access web APIs, ReCAPTCHA is disabled.
  • The Place Order storefront page and web APIs related to payments. ReCAPTCHA protection is disabled for these pages by default and can be enabled through the Admin panel. This coverage includes mechanism designed to protect stores from malicious carding attacks that rely on brute force.

As spam and other types of bot-attacks continue to increase for most eCommerce websites, Adobe’s investment in improving Magento’s ReCAPTCHA capabilities is sure to be popular among store owners.

Bonus: Security Advice for Everyone

Is Magento 2.4.3 Worth the Update?

If your company’s site runs on Magento, you already have a lot to love about this popular platform.

Yet in today’s hyper-competitive eCommerce landscape, every advantage counts.

And upgrading to Magento 2.4.3 represents a big one.

Give your company the latest and greatest Adobe has to offer. Arm your website with the power of Magento’s most recent release and unleash its full eCommerce potential.  

If you have any questions about Magento or this most recent update, don’t hesitate to contact us to speak with one of our eCommerce experts.


Let’s chat!