Built on Magento Enterprise, IWD Agency utilized its unique framework process to implement a custom design for Penn State University's iconic on-campus creamery. Our graphic designers guided the university in selecting the ideal wireframe and design that would compliment their products the best.
To improve the shopping experience and increase the store's conversion rate, our graphic designers consulted and led the team at Penn State on selecting and editing the delicious, mouthwatering photography used for the products.
One of the main selling points for the store is the option to build your own cooler of ice cream and have it delivered to your house! Penn State's alumni is deeply devoted to the creamery's products so building this option was a must. IWD built custom logic to easily allow any user to select their ice cream, cooler size, name the cooler, and create multiple cooler's at once.
Each cooler size has specific dimensions that can only allow for a specific amount of ice cream to be added and purchased. Not sure which size cooler you need? No worries, the website will automatically select right cooler size for you depending on how much ice cream you need.Learn more
The Berkey Creamery website includes a custom about us narrative that guides fans through the evolutionary story of the creamery and how it contributes to education and industry research. IWD's team carefully crafted the page's narrative with professional illustrations, educational videos, and an interactive trivia section that delivers enlightening facts about the creamery, such as:
- On football weekends salespeople dip thousands of ice cream cones
- Donut, at 9 years of age, is the Creamery’s oldest milking cow
- On average, only 4 days elapses between the cow and your newly dipped cone
Want to know what is currently being scooped in the Berkey Creamery? When planning a visit to the creamery, visitors can see flavors that are currently being served on campus - that week! With over 100 flavors and scooping 20+ at a time, visitors are guaranteed to find an enjoyable flavor.Learn more
Processing all transactions with Authorize.Net, Penn State needed a settlement report, for account purposes, to balance the transactions in their Magento store and their Authorize.Net account. IWD Agency's Research & Development department built a new Magento reporting extension that compares and identifies transactional discrepancies between the Authorize.Net and Magento.Learn more
IWD Agency optimized the checkout process for the Berkey Creamery in order to capture more online revenue. The One Page Checkout extension increases conversion rate by simplifying the checkout process for users.Learn more
With a focus on customer experience and increasing the online conversion rate, IWD's team recommended and installed the following extensions:
- Stock Notifications - register for notification when flavors return to stock
- Quick View - customers can easily view and add products to their cart
- Order Manager - enhances order management workflow for administrators
- Authorize.Net CIM - securely store payment info on Authorize.Net & checkout faster
- Shipper HQ - advanced shipping rates and management options