Tip #1: Treat Your Shop Like a BusinessOne of the number one mistakes new Etsy sellers make is treating a hobby or artistic outlet as a creative endeavor rather than a business. It's okay to do what you do out of passion rather than a pursuit of profit, but without a business mindset, your shop is unlikely to gain traction. Do some market and competitor research on your favorite and successful Etsy shops and ask yourself: Question 1: What are their average price points? Question 2: How engaged are they with customers and the Etsy community? Question 3: What tags do they use on their products? Question 4:What could I do better? With this information, you'll have a better understanding of how to set up your shop and market your products. The next step is to... Figure out your target market. Basically - who's gonna be buying your products? Men or women? Younger or older generation? Example - My target market is women under the age of 40, married, with children, median income of $50,000, etc. Now what? Tailor your shop to fit your market. This might mean changing up your shop descriptions or even your product images. Add different tags to your products to appeal to women with children. By understanding your market, you'll be able to better market your products with our tips below.
Tip #2: Get on the SEO BandwagonIf no one knows you exist, how do you expect to make any sales? Just because you are working with an established retail platform does not mean your products will sell themselves. Instead, get the word out on your own by experimenting with SEO. SEO can be tricky and it's definitely a long-term process, but follow these simple best practices and you'll be well on your way: Pick keywords that best describe your shop. Don't know what people search for? Check out the Shop Stats section in your Etsy shop to see how people find your shop and other useful stats. If you're just starting out, look at some of your competitors and see which keywords they are targeting. Extra Tip: Put yourself in your customers shoes. How would you search for your products? Don't stop there! Ask family and friends for input as well. It's good to get different points of view. Optimize your title tags and descriptions with keywords. This is the first thing the search engines read in order to determine your rankings. Don't stuff all your keywords into 70 characters though. Pick the most relevant ones and go from there. What's a title tag you ask? No worries - it's the text you see on the tab of the web page: Example: When a customer searches "monogram scalloped envelope purse" on Google, this is the first result shown. The text highlighted in yellow is the title tag and the text highlighted in green is the meta description.
It's extremely important to make sure that these are relevant, clean, and catchy so that the user wants to click on your page! SEO is ever-changing so if one keyword doesn't generate clicks, try a different one! Continue to research the search patterns of your customers to keep up with the latest trends. What they actually search for compared to what you think they search for could be completely different!
Tip #3: Connect With Your CustomersSocial media can definitely help increase your fanbase, so make sure you continue to connect with your customers. This doesn't mean post all day every day though because, really, who has the time? We recommend that you do a few initial tests to see which platforms get the most traction and then stick with it - whether it's Facebook, Twitter, YouTube, Instagram, Pinterest, or a combination of all of the above.
Social media helps get the word out about your awesome products so get your followers excited about your products and your brand by responding to their comments. When you build that relationship with your customers they feel like they know you. And who doesn't want to support a friend?!