Once we launched Bobcat’s ecommerce storefront, it quickly became the go-to shop for agriculture, construction, and manufacturing customers.
Their customers already trusted Bobcat for quality parts, so moving online was the natural next step. Adobe Commerce gave them the structure and power to bring that experience to the web.
Bobcat’s catalog is massive, which made finding the right part harder than it should’ve been. Even with standard search tools, customers often struggled.
They needed something smarter and more intuitive. Something that let people filter, browse, and pinpoint the exact part they need.
Bobcat needed a fast way for customers to find the exact parts for their machines. We helped them pinpoint the perfect solution.
We built a tool that’s as straightforward as it is effective: the Parts Finder.
Customers enter their machine’s serial number, and instantly see every compatible part in Bobcat’s catalog.
By taking the time to fully understand Bobcat’s challenge, we built a tailored solution that delivered real results.
Just a few months after launching the Parts Finder, BobcatParts.com saw strong lifts across the board.
Revenue Increase
Conversion Rate Increase
Increase in Total Sessions
