JoJo Fletcher found her rise to success when she starred on ABC’s season 12 of the Bachelorette. Since then, she has accumulated over 2 million followers on Instagram alone. JoJo was looking for a more creative outlet other than social media to progress her career. She found her calling in clothes. Fletch was born with the idea that JoJo wanted woman to feel sexy and empowered in what they were wearing. She needed an online presence to share Fletch with her following, and that's when she turned to Magento 2. Her new site needed to not only speak to her new brand but also be able to support a high volume of traffic and transactions per day, especially on mobile.