Are you getting exceptional traffic to your website but still aren’t meeting your sales goal? Running an online business is no simple feat, and it can even seem daunting sometimes. Any entrepreneur can tell you that building a profitable business isn’t just setting it up well; in fact, that’s only the beginning. Scaling an online business requires meticulous attention to every detail on your website, contributing to your main objective: CONVERSION. Conversion rates can lead a company either to its profitability or its demise. It involves everything your customers see: design layout, photographs, product descriptions, etc., as well as how each of these subconsciously affects them. We know it can get difficult, that’s why we’re here to help! To ensure that this doesn’t happen to you, we’ve compiled a checklist of steps you can take to increase your eCommerce conversion rate.
- Have a Simple, Effective Layout
- Use high-quality images
- Give detailed descriptions
- Offer live chat
- Offer free shipping (or some other service)
- Simplify your shopping cart
- Follow up on abandoned carts
- Optimize your email capabilities
- Allow customers to leave reviews
- User testing
The only way to ensure success with any of these methods is to test, test, test. If one method doesn’t work for you, move on to the next one. The best advice for anyone is to tweak one thing at a time so that you will know exactly what boosts your bottom line. User testing is a great example of this. Hiring someone to objectively view your website is something that needs to be done at least once every few months. This will ensure that your website is user-friendly and will also help you tailor your site to the needs of your customers. Since each business is unique, each one should be treated like so. What works for one company is not guaranteed to work for the next. By testing each applicable tip, you will soon find out what makes your business thrive, and subsequently rule the world of eCommerce.