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What Is Magento 2? All the Key Features and Much More

  • 4 min read

Updated 4/19/21

Magento is the powerful and leading open source eCommerce platform for running an online business. It was developed back in 2007 by the company Varien, now known as Magento, with co-founders Roy Rubin and Yoav Kutner.

In February 2011, Rubin announced that eBay has invested into the company. Only a few years later did the eBay and Magento partnership end, with Magento now being backed by Permira. With over 250,000 clients worldwide, Magento has made a name for itself as being extremely flexible and scalable. Magento stores are fully customizable, so you can tailor it to your brand, and it also provides many different functions to increase efficiency. Magento provides two distinct platforms - Community and Enterprise. While the Enterprise Edition does offer more features, the Community Edition is still very feature rich!

Magento enterprise vs community
Check out the full list of features for both platforms or review our complete breakdown of Magento Open Source vs. Commerce.

Benefits of Magento:

  • Open Source!
  • Product and Catalog Management
  • Flexible Shopping Cart
  • Multiple Payment Methods
  • Allows for Complete Custom Functionality
  • Extensions and Third-Party Tool Integrations
  • SEO and Marketing Capabilities
  • Manage Multiple Stores on one Administrative Panel
Magento websites also have the option to be responsive, which means you can view the store on a desktop, tablet, or cell phone. As mobile traffic is at an all-time high, and it doesn’t look like it’s decreasing, having a responsive site is key to promoting and selling your products. Magento responsive websites

Magento Community Edition

The Magento Community platform is a free open source eCommerce solution that has everything you need to create, promote, and manage an engaging online store. It’s perfect for small to medium size businesses. What’s more, developers have full access to the code so you can customize and enhance your Magento store as you see fit. If that’s not enough, Magento partners and merchants are continually developing new extensions to advance the platform even further. You can see a full list of Magento Extensions at their marketplace, Magento Connect.

Magento Enterprise Edition

Magento Enterprise encompasses all of the community features - and more! Enterprise is a powerful system designed for large business with hundreds or thousands of products and high traffic volume. It is built to scale so your online store can grow with you - whether you have 5 products or 500,000 products!  Magento Enterprise has several powerful features that Magento Community does not offer and Magento Enterprise is working on developing more features to release every quarter. Plus an added feature of the Magento Enterprise level is that the Magento’s team is available to assist with support.

Magento Help & Support

Magento is not for the faint of heart though. Either version requires skillful Magento developers with professional experience in these complex platforms. Even if you decide on the Enterprise edition, Magento 3rd party support will be needed as the Magento Enterprise team will not assist with any custom modifications or third party apps added to your store. If you are running a business online you do not want to get stuck with a broken site or frustrated on how to operate properly. Luckily though, Magento partners with agencies all over the world to provide much needed support. IWD Agency is one that is home to a team of Certified Magento developers that can assist with any issue, extension, or problem you throw at them. Contact IWD Agency today to see how the Magento Maintenance Plan can help improve your online store.

Extensions Galore

Looking for new features to add to your store? No problem! Magento developers all over the world are working tirelessly developing new extensions to keep improving Magento stores. For example, if you want to add a WordPress blog to your Magento store, there’s an extension for that! Simply search, purchase, and install.

Upgrade to Magento 2

 Magento is always working to improve performance and efficiencies and with that comes the release of its newest version - Magento 2.0. This next-generation digital commerce platform focuses on these key features:
  • Improved architecture to allow for easier customization and upgrades
  • Reduce cart abandonment with a more streamlined checkout process
  • Increased performance and scalability by over 100%
  • Enhanced product page capabilities

Distinguish Your Brand

If you want your online store to stand out among competitors, a professionally designed website can help you get there. Contact IWD Agency to see what Magento can do for you!

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