A Free TemplatePerhaps you're in the business of selling your services. It can be a bit tricky to turn, say, freelance writing or marketing consulting into a physical product. But with a little bit of creativity it's possible to make a product out of an intangible service. A great example of this is the freelance proposal template you can download for free from this content marketing specialist's website. In exchange for a battle-tested proposal template, users give their contact information away, and assuming they like the product have the option to come back and purchase classes or sign up for consulting in the future. "A free ebook is a great way to build an invaluable bond of trust with your users." (click below to Tweet)
A Free EbookIt might seem like a pain in the butt, but writing an ebook isn't actually as scary as you think. The rewards certainly outweigh the momentary intimidation of writer's block. When you do finish publishing your ebook, it makes a fantastic resource to give away to potential future customers. Moz gives away tons of free ebooks chock full of excellent tips about SEO, and although they certainly spend a lot of time writing them, they build an invaluable bond of trust and authority with many of their users, which pays off because their services start at $99 per month. Yeah, they're making bank, thanks in large part to those freebies.
A Free ClassAnother how-to freebie that creates invaluable numbers of free leads is offering a free class. A class can be about absolutely anything, no matter what niche you're in. With the help of free online tools such as Udemy, it's easy to create a free class with everything from recorded lectures to pre-selected readings to give away to prospective customers. With more than two million users, CreativeLive offers courses in everything from graphic design to entrepreneurship. But they keep growing in large part to their excellent free classes, such as these ones about photography.
A Free CouponSome websites such as ChameleonJohn make their entire M.O about giving away coupons. That's probably not the case for your business, but giving away a coupon or two usually makes a positive difference in terms of increasing sales. One standby for eCommerce is to offer coupons for free shipping on purchases over a certain amount (usually starting between $50 and $100). Obviously you want to be generous enough to motivate customers to buy more, but not so generous that you end up costing your company too much because of the discount! [caption id="attachment_2521" align="aligncenter" width="625"]