Located in Baton Rouge, Louisiana, Marucci has become baseball’s premier producer of innovative, game-tested equipment. Marucci’s superior craftsmanship and advanced technology has garnered the respect and trust of some of the biggest Major League Baseball players.
To explain their membership rewards system, IWD designed a custom narrative that guides visitors through Marucci’s membership perks.
- Big League - free membership that allows you to earn points. Limited access to products.
- VIP - yearly membership fee that provides exclusive access to videos, sales promotions, free gear, and access to all products.
Special login page for Club Marucci members that features interactive videos, login buttons adjust for members already logged-in, and logged-in users see their name displayed on the locker next to the big leaguers.
- Personalized dashboard that includes a video feed from Marucci TV and a points breakdown that depicts current points and how to earn more. Marucci has complete control on creating custom rules for customers to earn points, i.e. share on Facebook, register for newsletter, etc.
- Also showcases popular products on the dashboard; some of which are distinctly available only for VIP members.
Once a Big League member reaches a specified amount of reward points, then they will automatically receive a special email offer to redeem their points for a free one year VIP membership.
A unique feature that was added to Marucci’s website header is the reward points alerts. Similar to social media alerts, this feature shows members how many points that have earned while interacting with the website. To further promote their rewards program, the alerts displays for non-members to show many points they could be accruing if they were members.
On each product page, customers have the opportunity to earn reward points through social media interaction.
Marucci VIP Club Members get exclusive access to private videos on Marucci TV.
Marucci can easily create new videos and manage existing videos in the Magento Admin Panel. Marucci TV supports YouTube, Vimeo, and uploaded video files and allows Marucci the ability to specify a cover image for each video.
Marucci TV is closely integrated with their reward points system IWD integrated into their store. Members can watch and share videos to earn reward points.
Marucci TV was designed and developed to be fully responsive for mobile and tablets visitors.