Do you use pre-made Magento themes or design from scratch?

For enterprise clients, we design custom interfaces tailored to your brand and customers. However, we often build these designs on top of the Hyvä Theme framework to ensure maximum performance and reduced development time.

Can you redesign my site without rebuilding the backend?

Yes. We can "reskin" your Magento 2 site. However, if your current codebase is slow or outdated, we may recommend a Code Audit first to ensure the new design has a solid foundation.

How long does a Magento web design project take?

A comprehensive UX/UI design phase typically takes 4–8 weeks, depending on the complexity of unique page templates and B2B requirements.

Do you design for Headless or PWA?

Yes. As a Headless Commerce Agency, we specialize in designing API-driven interfaces where the frontend is decoupled from the Magento backend, allowing for ultimate creative freedom.

Do you build custom Magento themes on Hyva or Luma?

Both. Hyva for fresh builds and brands targeting sub-2-second LCP. Luma for stores with deep custom-module dependencies that haven't migrated to Hyva yet. We're Hyva-certified developers and recommend Hyva for most new engagements based on performance and front-end developer experience.

How long does a Magento design engagement take?

Phase 1 (1 to 2 weeks): conversion audit, B2B workflow review, UX brief. Phase 2 (2 to 3 weeks): Figma wireframes and prototype. Phase 3 (5 to 8 weeks): theme build on Hyva or Luma. Phase 4 (2 to 3 weeks): QA, accessibility audit, B2B workflow testing. Total: 10 to 16 weeks.

Do you design B2B portal UX on Magento?

Yes. Adobe Commerce B2B Edition portal design including company account UI, buyer hierarchy management, quote-builder flow, requisition list pages, sales rep impersonation banner, and B2B-specific checkout UX. Same audit-driven design process; B2B workflows are added to the conversion audit.

Can you handle the accessibility audit?

Yes. WCAG 2.1 AA compliance is standard on every Magento design engagement. Automated tooling plus manual audit. Common Magento-specific issues: dynamic content from Knockout templates (Luma) and Alpine components (Hyva) need proper aria attributes and focus management.

What conversion lift do you typically deliver on Magento?

Range is 18 to 38 percent conversion lift on engagements following a full audit-design-build-test cycle. Mobile AOV lift averages 22 percent. Hyva migrations alone deliver 15 to 25 percent improvements on Core Web Vitals which contribute additional conversion lift on competitive PDP traffic.

Can you optimize an existing Magento theme instead of redesigning?

Yes. Theme optimization engagements typically run 4 to 10 weeks. Targets: PDP layout for higher add-to-cart, layered nav UX, B2B portal friction, mobile menu and search UX, and Core Web Vitals on Luma. Hyva migration is offered as an alternative for stores willing to invest in the bigger lift.

Adobe Solution Partners. Award-Winning UX/UI Team.

Enterprise Magento Web Design Agency

We don't just design websites; we architect revenue engines. Custom, data-driven UX/UI tailored specifically for Adobe Commerce, Hyvä, and high-volume retail.

DESIGN THAT DRIVES REVENUE

CONVERSION FIRST

Pretty pixels don't pay the bills. Our design process starts with data. We map user journeys to reduce friction, increase Average Order Value (AOV), and streamline checkout.

BUILT FOR SPEED

We design with performance code in mind. Whether it's Hyvä or Headless, our designers understand technical constraints so your site scores 90+ on Core Web Vitals.

MOBILE DOMINANCE

With 70% of traffic on mobile, we design for the thumb zone. We create intuitive mobile interfaces that make browsing thousands of SKUs effortless.

BRAND STORYTELLING

Enterprise doesn't mean boring. We elevate your brand identity, creating immersive visual experiences that distinguish you from Amazon and generic competitors.

Magento design built by people who code it

Magento web design that ships, not just deck-friendly mockups

Most Magento design fails because the designer doesn't know what Magento can actually render. Custom widgets break. PageBuilder limits get ignored. Hyva component constraints get drawn over. Our design team sits in the same room as the engineers — every screen we ship has been validated against the Magento template engine, Hyva component library, and Adobe Commerce B2B widgets before it hits Figma sign-off.

5-phase Magento design process

PHASE 01 · 1-2 weeks

Discovery & audit

User research, heatmap review, GA4 funnel analysis, competitor teardown, brand inventory. Defines the design problem before sketching.

PHASE 02 · 2 weeks

UX wireframes

Wireframe key templates first — homepage, PLP, PDP, cart, checkout. Validate flows on prototype. No visual design until UX is signed off.

PHASE 03 · 2-3 weeks

Visual design

High-fidelity comps for every template. Built against Hyva or Luma component constraints so engineering doesn't have to refactor at handoff.

PHASE 04 · 1-2 weeks

Design system

Component library, design tokens, type scale, color system. Built in Figma + documented in Storybook for the engineering team.

PHASE 05 · ongoing

Build QA & iteration

Design QA on every build. Pixel comparisons against Figma. Post-launch iteration based on real user data, not opinions.

Design as a conversion lever

Pretty doesn't pay. Conversion does.

Every design decision goes through a conversion filter: does this reduce decision friction, increase product clarity, or remove cart-abandonment triggers? We design with the actual revenue funnel in mind. Average lift on Magento redesigns we ship: 18-34% conversion rate, +25% AOV from improved cross-sell surfacing, +60% mobile conversion from thumb-zone optimization.

Where conversion design matters most

→ PDP — buy-box hierarchy + above-fold trust signals
→ PLP — filter discoverability + Magento layered nav
→ Cart — cross-sell surfacing, shipping transparency
→ Checkout — guest flow, payment ordering, error states
→ Mobile — thumb-zone CTAs, sticky add-to-cart
→ B2B portal — quick-order, requisition list UX

Free design audit

See where your Magento design is losing revenue

A 30-minute design teardown of your live store from a senior Magento UX designer. We identify the top 5 conversion blockers, mobile UX issues, and brand-positioning gaps. Output: prioritized recommendation list with effort estimates. No commitment.

Book a design teardown →

Hyva vs Luma design considerations

Design factor	Luma (legacy)	Hyva (modern)
Performance budget	Heavy JS, KnockoutJS, jQuery overhead	Alpine.js + Tailwind, 90% less JS payload
Animation freedom	Hard to add without breaking core perf	Native, performant micro-interactions
Custom UI components	Heavy lift — fight the framework	Component-first, designer-friendly
Page Builder support	Full native support	Compat module needed
LCP target	3-5s typical out of box	1.5-2.5s typical out of box

Related services

Most Magento web design projects ship together with full Magento development services. For Hyva-specific theme builds, see Hyva theme development. Brands doing B2B design work, see Magento B2B solutions + Adobe Commerce B2B. UX-first engagements run through UX strategy. Cross-platform design eval: ecommerce web design agency. For redesign + migration combined, see Magento migration services.

HYVÄ THEME DESIGN

The future of Magento is Hyvä. We design lightweight, ultra-fast interfaces specifically for the Hyvä Theme Development stack, removing the bloat of legacy Luma themes.

UX AUDIT & STRATEGY

Unsure why users are dropping off? We conduct deep User Experience (UX) Audits using heatmaps and analytics to identify pain points before we draw a single pixel.

B2B INTERFACE DESIGN

B2B doesn't have to look clunky. We design sophisticated wholesale portals, quick order pads, and requisition lists that leverage Adobe Commerce B2B features while looking consumer-grade.

HEADLESS & PWA UI

Going headless? We design decoupled frontends for PWA Studio or Vue Storefront. See our Headless Commerce Agency capabilities for more on this architecture.

DESIGN SYSTEMS

For global brands, we build scalable Design Systems (component libraries). This ensures consistency across your regional stores and makes future Magento Support updates faster and cheaper.

CHECKOUT OPTIMIZATION

The most critical page on your site. We design custom checkout flows that integrate seamlessly with payment gateways and shipping logic to minimize cart abandonment.

THE DESIGN PROCESS

WHY CHOOSE A SPECIALIZED MAGENTO AGENCY?

WE KNOW THE PLATFORM

A generalist design agency will design features that are impossible or expensive to build in Magento. We know the native architecture, saving you thousands in custom dev costs.

ADA COMPLIANCE

We design with accessibility in mind from day one, ensuring your site is WCAG 2.1 compliant to protect you from lawsuits and serve all customers.

DATA-BACKED DECISIONS

We don't guess. We use A/B testing and analytics to validate our design choices. If a design doesn't convert, we iterate until it does.

SEAMLESS DEV INTEGRATION

Our designers sit next to our certified developers. There is no "loss in translation." The site you approve in Figma is exactly the site you get in production.

+35%

CONVERSION RATE

+20%

AOV INCREASE

USABILITY SCORE

100%

BRAND ALIGNMENT

DESIGN ROI

Our technology partners

READY TO ELEVATE YOUR BRAND?

Start a Project

FREQUENTLY ASKED QUESTIONS

: For enterprise clients, we design custom interfaces tailored to your brand and customers. However, we often build these designs on top of the Hyvä Theme framework to ensure maximum performance and reduced development time.
: Yes. We can "reskin" your Magento 2 site. However, if your current codebase is slow or outdated, we may recommend a Code Audit first to ensure the new design has a solid foundation.

: A comprehensive UX/UI design phase typically takes 4–8 weeks, depending on the complexity of unique page templates and B2B requirements.
: Yes. As a Headless Commerce Agency, we specialize in designing API-driven interfaces where the frontend is decoupled from the Magento backend, allowing for ultimate creative freedom.