Magento & Adobe Commerce B2B

Magento B2B solutions for complex catalogs, wholesalers, OEMs & manufacturers.

Your buyers still order by phone because the store cannot show them their own contract price. Every one of those orders is a SKU typed twice and a price looked up by hand, and a B2B store that keeps its own copy of ERP data will drift, with your buyers finding the drift before you do. We are a senior Magento B2B agency for wholesalers, OEMs, and manufacturers: company accounts, quote-to-cart, custom catalogs per account, and contract pricing read live from your ERP, so the storefront and the back office agree on every number. Sixteen years in, with no junior bench and no handoffs.

4.8/5 from 800+ verified client reviews
Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When wholesale revenue outgrows a storefront built for shoppers.

B2B breaks in predictable ways: pricing scattered across email, orders typed in twice, buyers who cannot see their own contract terms, and a catalog that shows everyone the same thing. We are the Magento B2B agency manufacturers, OEMs, distributors, and wholesalers call when the workarounds stop scaling and the store has to sell to businesses properly. As a working Magento agency with deep Magento development services, we pair senior engineering with B2B commerce strategy, so the build ships and the orders follow.

16+ yrs
Building Magento B2B, since 2009
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

See more wins
What our Magento B2B team builds

The full B2B feature set, from company accounts to ERP-connected pricing.

The same senior engineers handle every piece, scoped to how your business sells, not a fixed package.

What B2B clients say

Manufacturers and distributors keep working with us, and say so in public.

We use IWD to manage our sites and have always found their team to be helpful and knowledgable. They are very prompt in response to our questions and have produced a great product for us and keep us up to date in a quick marketplace.
David B.Froggy's Fog · client review
IWD has been an excellent partner in the development of our online store. Their staff has proven to be extremely knowledgeable on both Magento and best practices to maximize performance and enhance the user experience of our business.
Scott C.Calico Ladders · client review
IWD has been a solid partner for over seven years. They take the time to understand our business and develop custom solutions to meet our unique requirements. They know e-commerce inside and out.
Kate OylerPenn State University · Trustpilot review
Which platform fits

Magento Open Source B2B or Adobe Commerce B2B, chosen on fit.

Open Source assembles company accounts, quote-to-cart, and shared catalogs from commercial extensions and custom modules. Adobe Commerce ships them as one native B2B module. The capability gap is real, and so is the cost gap: here is how the two editions compare through our Adobe Commerce B2B practice.

Magento logoMagento Open Source B2BAdobe Commerce logoAdobe Commerce B2B
LicenseNo platform license; you control hosting and costsAnnual license that scales with revenue
B2B featuresTwo to four commercial extensions plus custom modulesOne native B2B module, a single source of truth
Company accountsVia extensions (Aheadworks, Amasty, Magenest)Native company accounts with hierarchies, roles, and spending limits
QuotesExtension-based quote-to-cartNative negotiable quotes that convert straight to orders
Shared catalogsCustomer-group price listsNative shared catalogs with full price overrides per group
Requisition & POExtension-based requisition listsNative multi-list requisitions and PO checkout with credit limits
ERP-driven pricingCustom sync our team engineersNative data model built for ERP-tight workflows
Best forLeaner wholesale operations that want full control of the stackEnterprise B2B brands with complex hierarchies and ERP-driven pricing

Not sure which fits your buyers? Our Magento B2B audit maps your hierarchies and ERP profile, then recommends the edition that fits your numbers, not our margins.

ERP integration is non-negotiable

Magento B2B without ERP sync is a glorified order form.

Pricing, inventory, and credit data are sourced from your ERP, never maintained in two places that drift apart. We own that wiring end to end across our Magento integrations and Adobe Commerce integrations practices. What it moves in production:

/ReordersHigher 90-day reorder rateAfter requisition lists and quick order replace phone-and-fax repeat purchasing.
/QuotesShorter quote-to-order cycleAfter self-serve quoting replaces rep-by-phone negotiation.
/Rep hoursOrder entry back to sellingCSR and rep hours move from rekeying orders to growing accounts.
Why IWD

The B2B Magento agency that configures the platform, then stays for the growth.

Most B2B builds go sideways for one of two reasons: a team that does not really know the platform, or an agency that disappears after launch. IWD was founded in 2008 to do the opposite, US-led from Austin with senior engineering in Barcelona, and stores shipped for Marucci Sports, Purdue University, YETI, and Intel.

  • We have shipped every B2B path

    Native Adobe Commerce B2B and Open Source extension stacks, both wired to an ERP. We recommend the fit, not the platform that pays us more.

  • ERP integration is home turf

    Our own Magento NetSuite connector, plus custom builds for SAP, Dynamics, Sage, Acumatica, and Epicor.

  • Adobe Solution Partner

    Certified Magento and Adobe Commerce engineers; our own extensions run in production across hundreds of stores.

  • Partners who stay

    94% of clients stay after launch; our longest B2B relationships span seven-plus years.

Joe M., Founder and CEO of IWD Agency
Joe M.Founder & CEO
Max D., CTO of IWD Agency
Max D.CTO
Marcos A., Senior Project Manager at IWD Agency
Marcos A.Senior Project Manager
Yaro P., Lead Full-Stack Developer at IWD Agency
Yaro P.Lead Full-Stack Developer
Gabrielle H., Client Experience Manager at IWD Agency
Gabrielle H.Client Experience & Design
How we work

A clear path from sales process to shipped B2B store.

01

Map

We document how your business actually sells: buyer types, customer hierarchies, pricing rules, approval chains, and the systems your orders flow through. The B2B model on paper is rarely the one in the data.

02

Architect

A phased plan with scope and timeline, plus a clear recommendation on Magento Open Source versus Adobe Commerce. You see how every B2B feature maps to your sales process before any code is written.

03

Build

Two-week sprints with weekly demos. The same senior engineers configure company accounts, catalogs, and pricing, build the custom pieces, and wire up your ERP, all to Adobe coding standards.

04

Optimize

After launch we tune the buyer experience, add requisition and reorder workflows, and extend pricing logic as your account base grows. We stay to move reorder rate, order cycle time, and AOV.

Questions, answered

What merchants ask before they hire a Magento B2B agency.

The questions we hear most before a B2B build starts. If yours isn't here, just ask.

What does a Magento B2B agency actually do?

A Magento B2B agency handles wholesale commerce end to end: configuring company accounts and buyer roles, building shared and custom catalogs, wiring up contract and tiered pricing, adding quote-to-cart and requisition workflows, and integrating your ERP so pricing and inventory stay accurate. We do the platform configuration the native module supports and the custom engineering it does not, then stay on to extend it as your account base grows.

Should we run Magento B2B on Magento Open Source or Adobe Commerce?

It depends on catalog size, buyer-hierarchy complexity, and how tightly your workflows tie to an ERP. Magento Open Source with B2B extensions fits leaner wholesale operations willing to manage an extension stack. Adobe Commerce ships a native B2B module with company hierarchies, shared catalogs, negotiable quotes, and requisition lists as a single source of truth, which suits larger and more complex B2B brands. We have talked teams into both and out of both based on fit, and we map your hierarchies and integration profile before recommending a path.

Why is ERP integration so important for Magento B2B?

Magento B2B without ERP sync is a glorified order form. Contract pricing, inventory, customer hierarchies, and credit data have to be sourced from your ERP, not maintained in two places that quietly drift apart. We own the integration end to end through our Magento NetSuite connector or custom builds for SAP, Microsoft Dynamics, Sage, Acumatica, and Epicor, so the storefront and the back office finally agree.

Can Magento B2B support a hybrid B2B and B2C store?

Yes, and it is one of Magento's core strengths. We regularly build hybrid storefronts where retail customers see standard pricing and checkout while authenticated B2B accounts see custom catalogs, negotiated pricing, and purchase order options from the same back end. Running both channels from one instance cuts the overhead of maintaining separate stores.

What is the Magento B2B module and what does it include?

The Magento B2B module is the native Adobe Commerce feature set for wholesale: company accounts with role-based permissions, shared catalogs with customer-group pricing, negotiable quotes, purchase order workflows, requisition lists, and payment on account with credit limits. We have implemented it for manufacturers and distributors across North America and Europe, and we extend it with custom logic where a business outgrows the defaults.

Can you upgrade our store from Magento Open Source to Adobe Commerce B2B?

Yes. We specialize in moving merchants from Magento Open Source to Adobe Commerce, which unlocks the native B2B module with shared catalogs, quoting, and company credit features. Our migration team carries customer accounts, pricing tiers, order history, and SEO equity across with full 301 redirect mapping, staged behind a parallel testing environment before cutover.

What ERP and procurement systems do you connect to Magento B2B?

We integrate Magento B2B with NetSuite, SAP S/4HANA and ECC, Microsoft Dynamics 365, Oracle, Sage, Acumatica, Epicor, and proprietary legacy ERPs. Our own Magento NetSuite connector provides two-way sync for inventory, pricing, orders, and accounts. For buyers who purchase through procurement platforms, we also build punchout catalogs and EDI order flows so they can transact without leaving Ariba or Coupa.

How do you scope and quote a Magento B2B project?

Every engagement is scoped to how your business sells: the number of company accounts, how your pricing works, the integrations involved, and whether you are configuring, extending, or replatforming. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Let's build

Build the Magento B2B store your accounts have been waiting for.

Tell us how your business sells and where the store gets in the way. We will come back within one business day with a real plan, a real timeline, and a real number.

15-minute assessmentNo obligationReply within 1 business day