Ecommerce Optimization Services

Ecommerce optimization that
starts with an audit.

Traffic but no conversions? Slow pages? Checkout drop-offs you can't explain? Our ecommerce optimization services start with a 6-point audit, covering speed, conversion, analytics, UX, security, and SEO, then our senior team fixes what's costing you sales. No guesswork. Just results.

Trusted by 300+ brands
Penn StateIntelDMC ToolsPayPalYETIRolexQC Supply
Quick facts
Timeline
2 weeks
Deliverable
6-point health check
Outcome
A prioritized action plan
Platforms
Shopify, Adobe, BigCommerce, Salesforce, Headless
Why ecommerce stores underperform

You're losing sales you can't explain. An ecommerce audit finds out why.

Traffic looks fine but sales aren't there. Carts get abandoned. Pages drag on mobile. SEO has flatlined. You've tried fixes, but nothing sticks because you're treating symptoms, not the cause.

An ecommerce health check is the lowest-risk way to get real answers. Stop guessing and get a clear diagnosis with a prioritized plan to fix it, starting with what moves the needle most.

7%

of conversions lost for every extra second of load time

70%

of ecommerce carts are abandoned before checkout

44%

of ecommerce revenue comes from organic search

30%

of stores have misconfigured analytics, making decisions on bad data

What the audit covers

A 6-point ecommerce audit, from speed to checkout.

01

Ecommerce SEO

Why isn't Google sending you traffic? We check indexing, duplicate content, broken canonicals, missing structured data, thin product pages, and keyword gaps. If your competitors outrank you, this is where we find out why.

02

Site Speed and Performance

Every second your pages take to load costs you 7% of conversions. We measure Core Web Vitals (LCP, INP, CLS), diagnose bloated apps and unoptimized images, and find what's making your Shopify or Magento store feel slow.

03

Conversion and UX

Traffic is coming but not buying? We review your product pages, navigation, on-site search, cart experience, and checkout flow to pinpoint exactly where visitors drop off and why they're not converting.

04

Analytics and Tracking

You might be making decisions on bad data. We verify your Google Analytics, conversion tracking, and event tagging are accurate and complete. If your numbers are wrong, every other decision is too.

05

Security and Accessibility

SSL misconfigurations, outdated software, missing patches, and accessibility gaps can lose you customers and expose you to liability. We check the basics that protect your store and your buyers.

06

Compliance

GDPR, CCPA, cookie consent, privacy policies, and data handling. Regulations change fast and non-compliance means fines, lost trust, and blocked markets. We check that your store meets current requirements.

What you get

A prioritized optimization plan, ranked by revenue impact.

Most audit reports dump hundreds of issues on you with no context. Ours is different. You get a prioritized action plan for each of the six areas, ranked by what will actually move your revenue, written so anyone on your team can understand it and act on it.

  • Ranked by business impact, not just severity
  • Written for decision-makers, not just developers
  • Clear effort estimates so you can plan your budget
  • Ready to execute immediately
IWD Ecommerce Health Check
0
Overall Score
0
SEO
0
Speed
0
Conversion
0
Analytics
0
Security
0
Compliance
Prioritized action plan
HIGHOptimize hero images (LCP improvement)
HIGHFix duplicate title tags on 23 product pages
MEDSimplify checkout to reduce cart abandonment
LOWAdd structured data to collection pages

Ready to stop losing sales? Start with an audit.

Get a custom quote for your store. No commitment, no surprises.

Request pricing
Track record

Optimization partners, not just auditors.

Start a Project
Independent since 2008
17yrs
Empowering clients to sell online
GMV through IWD builds
$10B+
Revenue empowered
B2B and DTC, worldwide
300+
eCommerce brands ignited
Adobe · Shopify · BC · SF
100+
Industry certifications
FAQ

Ecommerce audit questions, answered.

What ecommerce platforms do you audit?+

We audit Shopify, Shopify Plus, Magento, Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud stores. Whether your store is on a hosted platform or self-hosted, our audit covers the same six critical areas.

How long does an ecommerce website audit take?+

Two weeks from kickoff for the standard audit. Larger stores with multiple storefronts, heavy custom integrations, or large catalogs may take a bit longer. We'll give you an exact timeline before we start.

Why does the audit start at $5,000, and what changes the price?+

The starting price covers most small to mid-sized ecommerce stores. Price scales with complexity: number of storefronts, custom integrations, catalog size, and traffic volume. You'll get a firm quote before any work begins, so there's zero open-ended risk.

Do you fix the issues you find, or just report them?+

The audit is the diagnosis. Once you have the prioritized action plan, IWD can execute every fix as a follow-on engagement scoped directly from the findings. Same team, no handoff, no context lost. Most clients move straight from audit to execution.

What access do you need to audit my store?+

Read-only access to your store admin, analytics platform (Google Analytics, etc.), and hosting environment. We send a specific checklist after kickoff. We never need payment credentials or customer data.

Can your team also fix what the audit finds?+

Absolutely. IWD is a full-service ecommerce agency, not just an auditor. The same senior developers, designers, and strategists who run your audit can execute every fix. You get one team from diagnosis to results, no handoffs, no lost context. We're your one-stop shop.

What exactly do I get at the end of the audit?+

A written report covering all six areas (SEO, site speed, conversion and UX, analytics, security, and compliance) with a prioritized action plan for each. Every finding is ranked by business impact and implementation effort, written in plain language. And when you're ready to act, the same IWD team that ran the audit can execute every fix. No handoff, no lost context.