A Magento store built to sell custom saddles.
Circle Y makes handcrafted Western saddles, high-ticket and made to order. A standard cart assumes everything is in stock and paid in full. IWD customized their Magento store to match how saddles actually sell: a per-product 'Call for Availability' status, partial-payment deposits, an automated order-status workflow, bulk invoicing, and returns.
Circle Y
Circle Y is a Western saddle maker known for handcrafted leather saddles and tack. Many of its products are high-ticket and made to order, which a default storefront doesn't handle well: it assumes in-stock inventory, payment in full, and a one-size order flow. Circle Y needed Magento to sell the way they do. That's exactly what our ecommerce development team is built for.
An out of the box cart wouldn't cut it.
So we built a custom one.
Made-to-order stock status
A per-product 'Call for Availability' status for saddles, with native stock logic everywhere else.
Partial-payment deposits
Reserve a made-to-order saddle with a deposit now and pay the balance later.
Custom product form
Capture the details a made-to-order product needs, right on the product.
Automated order workflow
Custom statuses that move orders along as they're invoiced, captured, and shipped.
Bulk invoicing & capture
Invoice and capture funds across many orders at once instead of one at a time.
Returns management
A returns workflow with a return address and configurable return windows.
Build a storefront that
delights your customers.
Seven customizations across catalog, checkout, operations, and returns. Each one built so the store sells the way Circle Y does.
Every customization lands in one Magento store.
Every customization runs inside one Magento store. Catalog, checkout, operations, and returns all behave as one system.
PlatformMagento (Adobe)The commerce store it all runs on
CatalogCustom Stock StatusPer-product 'Call for Availability'
PaymentsPartial DepositsPay a deposit now, balance later- OperationsOrder WorkflowStatuses that move themselves
PaymentsPayment CaptureInvoice and capture when ready- OperationsBulk InvoicingInvoice and capture in bulk
ReturnsReturns / RMAReturn address and return windows- CatalogCustom Product FormMade-to-order request capture
SearchElasticsearchOn-site catalog search and relevance
Built in phases.
Each phase built on the last, fitting Magento to Circle Y's business one layer at a time.
- Phase 01Fit the catalog
Per-product stock statuses so made-to-order saddles show 'Call for Availability' while the rest of the catalog uses native logic. A custom product form captures made-to-order requests right on the product.
- Phase 02Fit the checkout
Partial-payment deposits let customers reserve a high-ticket saddle with a deposit now and pay the balance later. The amount due today and the remaining balance are shown at checkout.
- Phase 03Fit operations
An automated order-status workflow (processing, backordered, ready for carrier, shipped) moves orders along as they're invoiced, captured, and shipped. Bulk invoicing handles many orders at once.
- Phase 04Fit returns
A returns module with a displayed return address and configurable return windows. Legacy returns data was migrated in so the post-sale is as managed as the sale.
A bespoke buying experience.
The hard part isn't any single feature. It's making a standard platform behave like a high-ticket, made-to-order business, all on one store the team runs themselves.
- Made to order, not off the shelf. Per-product availability and deposits fit high-ticket, built-to-order saddles.
- Operations on autopilot. Order statuses move themselves as orders are invoiced, captured, and shipped.
- Post-sale handled too. Bulk invoicing and a real returns workflow round out the order lifecycle.
An online store that feels like a
modern brick and mortar.
A standard cart assumes everything is in stock and paid in full. A made-to-order saddle is neither. This is what changes when the store stops fighting the business and starts selling saddles the way Circle Y makes them.
Get this for your storeMade-to-order, shown clearly
Each saddle shows a 'Call for Availability' status instead of a generic 'out of stock.' The rest of the catalog keeps native stock logic.
The end to end buying experience. From catalog to returns.
Seven scoped Magento customizations that touch every step of the order, from the first product page to the last return label. Here is what each one does.
CatalogMade-to-Order Stock Status
What it doesA per-product stock status shown on product, category, and search pages. Made-to-order saddles display 'Call for Availability' while everything else keeps Magento's native stock logic.
Why it matteredSaddles aren't sitting on a shelf. A blunt 'out of stock' loses the sale. 'Call for Availability' tells the customer the truth and keeps them engaged.
PaymentsPartial-Payment Deposits
What it doesA deposit option set per product in the admin. Customers pay a deposit at checkout and see the amount due today and balance remaining. The admin invoices the final payment later.
Why it matteredA high-ticket, made-to-order saddle is a big commitment. Letting customers reserve one with a deposit removes the all-or-nothing barrier at checkout, exactly the kind of friction our conversion rate optimization work exists to remove.
CatalogCustom Product Request Form
What it doesA product-level form that captures the details Circle Y needs for made-to-order and custom products, tied to the SKU rather than bolted on as a generic contact form.
Why it matteredCustom saddles start with the right information. Capturing it on the product turns a vague inquiry into a structured, actionable request.
OperationsAutomated Order-Status Workflow
What it doesCustom order statuses (backordered, ready for carrier, shipped) with automation. In-stock orders are invoiced, captured, and moved to ready for carrier. Out-of-stock orders go backordered. Fully shipped orders close automatically.
Why it matteredThe order desk was nudging every order along by hand. A workflow that matches how Circle Y actually fulfills keeps orders moving on their own.
OperationsBulk Invoicing & Payment Capture
What it doesA bulk tool that invoices and captures funds across many orders at once, validated against the store's enabled payment methods.
Why it matteredInvoicing orders one at a time doesn't scale. Bulk capture turns a daily chore into a single action.
ReturnsReturns & RMA Management
What it doesA returns module with a displayed return address and configurable return windows. Existing returns data was migrated in so everything lives in one place.
Why it matteredReturns are part of the order lifecycle, not an afterthought. A real RMA flow gives customers and staff a clear path after the sale.
PlatformOngoing Magento Customization & Support
What it doesA series of scoped customizations on Circle Y's Magento store, each tested and shipped to production with post-launch support. The steady cadence of ongoing Magento support services rather than a one-off project.
Why it matteredA store grows by accretion. Scoped, well-tested changes keep Circle Y's Magento evolving with the business without destabilizing it.
Selling something a standard cart can't handle?
If your product is made to order, paid in deposits, or fulfilled on its own schedule, a default cart fights you on every order. We customize Magento and Adobe Commerce until the store works the way your business does.