Partner
B2B portal development for dealers, distributors, and customers who want to order on their own.
B2B portal development gives every dealer, distributor, and business customer one login with their own prices, catalog, order history, invoices, and terms, while every order flows to your ERP without a rep retyping it. IWD builds dealer ecommerce portals, distributor portals, and B2B customer portals for manufacturers and distributors on Magento, Adobe Commerce, Shopify Plus, and BigCommerce, including the parts finders, warranty and returns flows, and document libraries a standard B2B module leaves out.
You’ll know every name on your B2B portal development team.
- 175+ years of combined ecommerce experience.
- Senior developers & designers, dedicated PM & CXM.
- Over a decade together for most of us. Average tenure is nine years.
- 15 people. Lean mean machine.
Joe M.Founder & CEO
Max D.CTO
Marcos A.Senior Project Manager
Yaro P.Lead Full-Stack Developer
Bohdan B.Senior Frontend Developer
Signs a B2B ordering portal would take work off your order desk.
Most companies that call us already sell online in some form. The trouble is that the website treats a dealer with a contract price like a first-time retail visitor, so the real work still happens by phone and email.
Dealers phone in orders your website could take
Dealers and repeat accounts call or email the same orders every week, and an inside sales rep keys each one into the ERP. The website shows products, but it cannot take a B2B order.
Every account sees the same list price
Contract prices, dealer tiers, and customer discounts live in the ERP and in your reps' heads. Online, every buyer sees list price, so the accounts you most want ordering online call instead.
Parts questions land on your support line
Technicians and dealers call with a model and serial number to ask which part fits, because the catalog cannot answer that question on its own.
Warranty claims and returns run on paper
Warranty registrations, claims, and return requests arrive as PDFs, emails, and phone calls, with no RMA number and no way for the dealer to check status.
The old dealer extranet has its own login
A portal built years ago sits beside the store with a separate catalog and a separate password. Dealers stopped using it, and nobody trusts its prices.
B2B dealer portal, distributor portal, or customer portal: who logs in shapes the build.
B2B customer portal development starts with one question: who is buying, and what do they need besides a cart? A dealer, a distributor, and a direct business account each expect different tools from the same login.
B2B dealer portal
For manufacturers that sell through dealers. Dealers order from a dealer-only catalog at their tier pricing, register warranties, file returns, and download price sheets, while retail visitors use a dealer locator to find them.
B2B customer portal
For selling direct to business accounts. One company account holds several buyers with different roles, sharing contract pricing, saved lists, order history, invoices, and statements, with net terms at checkout.
Distributor portal
For manufacturers that sell to distributors, and distributors that sell to contractors. The priorities shift to large catalogs, quick order by part number, stock by warehouse, and pricing by account and quantity.
Selling mostly through distribution yourself? Our page on ecommerce for distributors covers catalogs, warehouses, and contractor accounts in depth. For the full B2B store around the portal, see B2B ecommerce development.
B2B portal development services that let accounts serve themselves after login.
Every portal we build starts from this list, then follows how your accounts actually buy. Native B2B features cover part of it, and we scope the rest line by line.
Company accounts, buyers, and roles
One company account with many buyers, ship-to locations, and sub-accounts, with roles that decide who orders, who approves, and who sees invoices.
Account-specific pricing and catalogs
Contract prices, dealer tiers, and quantity breaks, plus catalogs that show each account only the products it may buy.
Quick order and reorder
Order by part number, upload a list, save requisition lists, and repeat a past order in one step.
Quotes and approvals
Buyers request a quote from the cart, your rep adjusts it, and the accepted quote becomes an order. Large orders route to a manager first.
Net terms and PO payment
Pay on account with a PO number, with terms and credit limits from the ERP checked at checkout.
Order history and tracking
Every order on the account with status and tracking, including phone and EDI orders when the ERP holds them.
Invoices and statements
Open and paid invoices, statements, and balances from the ERP, so accounts payable stops emailing your staff for copies.
Dealer locator and dealer-only catalogs
Retail visitors find the nearest dealer, while logged-in dealers see the catalog, pricing, and programs the public never sees.
Parts finder by model and serial number
Buyers enter a model and serial number and see only the parts and attachments that fit, as we built for a Fortune 500 equipment OEM.
Warranty registration, RMA, and returns
Product registration, extended warranties, claims, and returns with RMA numbers and a status dealers can check themselves.
Document and resource libraries
Spec sheets, manuals, price sheets, and marketing assets gated by account type, like the resource library we built for ADTRAN.
Single sign-on and user management
Buyers sign in through SSO, as we set up for ADTRAN, and account admins manage their own users.
Selling a deep technical catalog to dealers and direct buyers at the same time? See how we approach manufacturing ecommerce.
B2B portal work from a team with the reviews to back it.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
B2B web portal development on the platform you already run.
We build the portal inside your commerce platform rather than beside it, so the portal and the store share one catalog, one login, and one ERP integration. Each platform gives you a different starting point.
Magento B2B portal development
Magento Open Source has customer groups and tier prices but no native company accounts, quotes, or approvals, so we build those as custom modules or with proven extensions. The parts finder we built for a Fortune 500 equipment OEM runs on Magento, with customer-group pricing and visibility for its dealer and business accounts.
Adobe Commerce B2B portal development
Adobe Commerce ships the deepest native B2B toolkit: company accounts with roles and permissions, shared catalogs, negotiable quotes, requisition lists, quick order, and purchase orders with approval rules. For QC Supply we built a B2B Pro Portal on headless Adobe Commerce with company accounts, sub-accounts, Dynamics NAV-driven group pricing across 10+ tiers, and a personalized My Products catalog.
Shopify Plus B2B portal development
Shopify Plus B2B gives you company profiles with multiple locations, catalogs with account pricing, payment terms, and quantity rules in the same store as your DTC site. We add custom apps for ERP-fed pricing, invoice history, warranty registration, or a parts finder.
BigCommerce B2B portal development
BigCommerce B2B Edition adds a buyer portal with company hierarchies, user roles, shopping lists, quick order, quotes, an invoice portal, and sales rep masquerade. We configure it, extend it through BigCommerce's APIs, and connect it to the ERP so portal pricing and invoices match your books.
Dealer portal software or a portal built into your store: decide by your catalog.
Standalone dealer portal software can be live quickly. The trade-off is a second catalog, a second login, and one more system to keep in sync with the ERP. This is how we help clients decide.
A hosted portal beside your website, with its own catalog, its own ordering screens, and a vendor-maintained ERP connector. It suits dealers who order a stable catalog and never shop the public site.
- Dealers order from a stable, simple catalog
- Your ERP has a supported connector for that software
- You do not sell direct or DTC from the same catalog
Accounts, pricing, and portal features built inside your commerce platform, sharing one catalog and one ERP integration with the rest of the store. It suits deep catalogs, parts lookups, warranty flows, and mixed retail and B2B buyers.
- Dealers, direct accounts, and retail share one catalog
- Buyers need parts finders, warranty registration, or document libraries
- Pricing and credit rules live in the ERP and must drive checkout
If dealer portal software covers your network, we will say so on the first call. Custom work is for the parts of the portal your business genuinely needs.
A B2B order portal is only as accurate as the ERP behind it.
Buyers trust a portal when the price, stock, and balance match what your team would say on the phone. So the ERP drives the portal, and every order, quote, and return posts back to it. For QC Supply, Dynamics NAV synced customers, catalog, inventory, and orders in both directions. For ADTRAN, real-time EDI pushed each order into the back-office ERP the moment it was placed.
Accounts, terms, and credit
Customers, ship-to addresses, payment terms, and credit limits mapped from the ERP to portal accounts and buyers.
Pricing and availability
Contract and tier pricing plus stock by warehouse, synced on a schedule or looked up live, depending on catalog size.
Orders, quotes, and returns
Portal orders, accepted quotes, and RMAs posted to the ERP as the right document type, with PO numbers intact.
Invoices, statements, and shipments
Invoices, statements, balances, and tracking returned from the ERP to each account's view of the portal.
Our ERP integration services cover the connection itself, including Microsoft Dynamics ecommerce integration, Sage 100 ecommerce integration, and NetSuite integration services.
A B2B portal partner that stays after launch.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
B2B portals and parts stores we have built.
A parts finder by model and serial number for a Fortune 500 equipment OEM, QC Supply's B2B Pro Portal with tiered pricing from NAV, and ADTRAN's customer portal with gated B2B pricing and real-time EDI.
Fortune 500 OEM
Enterprise Magento parts commerce for a Fortune 500 equipment OEM: predictive search, serialized catalog, warranties, checkout and B2B groups.
QC Supply
A headless Adobe Commerce B2B platform we built on Microsoft Dynamics NAV for a farm and ranch retailer with B2B Pro accounts.
ADTRAN
A B2B Magento Commerce store with gated pricing, configurable software subscriptions, and real-time EDI into the ERP.
Our job is to get you promoted.
You're going to love coming to work. Think of us as an extension of your team, here whenever you need us. Our mission is simple: your store wins, and so do you.
A B2B portal development company that also builds the ERP connection.
Portal projects stall between the storefront and the back office, when the portal shows a price the ERP does not recognize. IWD builds the portal, the store around it, and the integration behind it, so one senior team owns the path from login to posted invoice.
Portals we have shipped
A B2B Pro Portal for QC Supply, a customer portal for ADTRAN, and a parts finder by model and serial number for a Fortune 500 equipment OEM, each documented in a case study.
One catalog, one login
We build the portal inside your commerce platform, so dealers, direct accounts, and retail buyers share one catalog and one ERP integration.
B2B pricing done properly
Contract pricing, dealer tiers, and terms are the hard part of any portal, and they are the core of our B2B practice.
Honest scoping
If your platform's native B2B features or dealer portal software cover your accounts, we recommend them. Custom work is for the rules that need it.
A B2B portal planned around how your accounts already order.
Portals fail when they ask dealers to change how they buy. We start from your order desk, your price lists, and your busiest accounts, then design the portal around them.
Assess
A 30-minute call on who logs in, what they order, your platform, and your ERP. If native B2B features or portal software fit, we tell you.
Map
We map account types, roles, pricing sources, documents, and approval rules with sales, customer service, and finance, and agree which system owns each record.
Build and test
We configure the platform, build the custom portal features and the ERP sync, and test with real accounts, real price lists, and real reorder lists.
Roll out and support
We launch to a first group of accounts, fix what they find, open the portal to the rest of the network, and support it as your programs change.
What teams ask before building a dealer ecommerce portal or customer portal.
The questions we hear most on the first call. If yours isn't here, just ask.
What is B2B portal development?
B2B portal development is building the logged-in side of your ecommerce site for business buyers: company accounts with several users and roles, account-specific pricing and catalogs, quick order, quotes, net terms, order history, invoices and statements, and the ERP integration that keeps it accurate. For manufacturers it often adds parts finders, warranty registration, returns, and document libraries.
What is the difference between a B2B dealer portal and a B2B customer portal?
A B2B dealer portal serves the dealers who resell your products, with dealer-only catalogs and tiers, warranty and returns, marketing resources, and a dealer locator. A B2B customer portal serves business accounts buying for their own use, with company buyers and roles, contract pricing, reorder, and invoices. Many manufacturers need both on one platform.
Should we buy dealer portal software or build the portal on our ecommerce platform?
Dealer portal software fits when dealers order a stable catalog at a few price levels and never shop your public site. Building on Magento, Adobe Commerce, Shopify Plus, or BigCommerce makes more sense when dealers, direct accounts, and retail buyers share a catalog, or when you need parts finders, warranty flows, or ERP-driven pricing.
What should a customer portal for manufacturers include?
Usually company accounts and roles, contract pricing, quick order by part number, order history, invoices and statements, warranty registration and returns, and a document library for manuals and spec sheets. Equipment makers also need a parts finder by model and serial number, which we built for a Fortune 500 equipment OEM.
Can the portal show pricing, stock, invoices, and balances from our ERP?
Yes. Contract pricing, credit limits, stock by warehouse, invoices, statements, and tracking can all come from the ERP. In the Pro Portal we built for QC Supply, Dynamics NAV drove tiered group pricing for every Pro account. We decide per record whether data syncs on a schedule or is looked up live.
Which platform is best for a B2B ordering portal?
It depends on your catalog, pricing rules, and ERP. Adobe Commerce has the deepest native B2B features, BigCommerce B2B Edition ships a full buyer portal, Shopify Plus B2B is the fastest path when DTC shares the store, and Magento Open Source suits teams that want full control of custom code. We build on all four.
How do you get dealers and accounts to actually use the portal?
Start with the accounts that order most often, load their real pricing and reorder lists before launch, and make the portal faster than calling. We roll out in groups and give your reps a way to order through the portal, so phone and web orders follow the same rules.
Tell us who logs in to your portal and what they still call your team for.
Send us your platform, your ERP, the account types you sell to, and the requests your order desk handles every day. We will come back within one business day with an honest read on what the portal should include.