A Fortune 500 OEM's parts commerce, re-engineered end to end.
A Fortune 500 manufacturer of compact construction and agricultural equipment runs a high-volume parts and accessories store on Magento (Adobe Commerce). As their commerce partner, IWD shipped 20+ initiatives on one platform, from a guided parts finder and predictive search to a re-platformed checkout, extended warranties, B2B customer groups, and continuous security and performance work.
A Fortune 500 heavy-equipment OEM
Our client is a Fortune 500 manufacturer of compact construction and agricultural equipment, selling parts and accessories online at scale. The challenge is the catalog: thousands of serial-number-driven SKUs where customers need the exact part for their specific machine, layered with B2B accounts, warranties, returns, security, and performance demands. They needed a partner to continuously engineer it. That is exactly what our Adobe Commerce team does. The B2B parts finder is the clearest single example, and one of more than twenty initiatives across the program.
A parts catalog this big isn't a website.
It's a platform we engineer continuously.
Find the exact part
A guided parts finder, predictive search, and serial-number-aware compatibility.
Keep the catalog accurate
Automated parts-data import and freight zone and LTL mapping across a huge catalog.
Convert the cart
A reworked cart and a re-platformed checkout on a custom open-source payment solution.
Sell more than parts
Extended warranties, digital products and online training, and B2B customer groups.
Handle the whole lifecycle
Freight returns, end-of-life notifications, and international visitor handling.
Stay current and secure
Platform upgrades, security patching, performance, bot mitigation, and analytics.
A partnership,
not a project.
Enterprise parts commerce isn't shipped once and left alone. We stayed on as their team, continuously building, optimizing, and hardening the platform.
The whole parts business, on one platform.
Search, catalog, checkout, warranties, security, and analytics. All wired around one Magento (Adobe Commerce) store so the parts business runs as a single system.
PlatformMagento / Adobe CommerceThe enterprise store it all runs on
FindabilityPredictive SearchFast, typo-tolerant catalog search
FindabilityGuided Parts FinderMachine to exact compatible parts
CatalogSerialized CatalogSerial-number-aware compatibility
PaymentsCustom CheckoutRe-platformed open-source checkout- CommerceExtended WarrantiesCoverage docs and confirmation emails
SecurityBot MitigationTraffic protection at the edge
MeasurementAnalytics & ConsentModern analytics and consent management
PerformancePerformance CacheIn-memory caching for fast pages at scale
Built in phases.
The work moved in waves, each building on the last: findability first, then conversion, then commerce depth, then ongoing platform care.
- Phase 01Make parts findable
Rebuilt the parts finder, added predictive catalog search, and made compatibility serial-number aware so customers reach the exact part for their machine across thousands of SKUs.
- Phase 02Optimize the buying experience
Reworked the cart, re-platformed checkout onto a custom open-source payment solution, and built extended warranties and freight returns into the purchase flow.
- Phase 03Deepen the commerce model
Added B2B customer groups, dynamic product lines, digital products, online training, end-of-life notifications, and international visitor handling.
- Phase 04Keep it current and secure
Ongoing upgrades, security patching, performance optimization, bot mitigation, consent management, and analytics migration to a modern measurement stack.
A parts list, or a commerce platform.
The hard part isn't any single feature. It's running a serial-number-driven catalog at Fortune 500 scale: exact-part findability, accurate data, warranties, digital products, B2B accounts, all while staying patched, fast, and measured.
- Findable at scale. A guided finder, predictive search, and serial-aware compatibility across thousands of SKUs.
- Accurate by automation. Parts-data import and freight mapping keep the catalog and shipping correct.
- Always current. Continuous upgrades, security, performance, and analytics keep the platform dependable.
A parts store that
works like a platform.
Individual builds are never the point. This is what continuous engineering changes for how the OEM sells and runs its parts business.
Get this for your storeCustomers find the exact part, faster
A guided parts finder, predictive search, and serial-number-aware filtering put customers on the right part for their specific machine instead of guessing across thousands of SKUs.
IWD has become an extension of our digital team. Search, checkout, warranties, platform upgrades. They scope it, build it, and ship it without drama.
The build, from search to platform.
Ten headline builds from a 20+ initiative program. Expand any card to see what it does and why it mattered.
FindabilityGuided Parts Finder
What it doesA rebuilt parts finder that walks customers from their machine to the exact compatible parts and attachments, replacing flat catalog browsing.
Why it matteredIn a serial-number-driven catalog, the sale hinges on findability. A guided finder is the difference between the right part in the cart and an abandoned search.
FindabilityPredictive Catalog Search
What it doesFast, typo-tolerant predictive search on a dedicated search engine, surfacing parts, attachments, and categories as customers type.
Why it matteredAt this catalog scale, default search fails. Predictive, forgiving search keeps customers moving toward a part instead of hitting dead ends.
CatalogSerialized Compatibility & Filtering
What it doesSerial-number-aware product compatibility, improved filtering, universal serial-number products, and delivery reporting for serialized attachments. The right parts match the right machine.
Why it matteredA part that doesn't fit is a return and a frustrated customer. Serial-aware compatibility protects both the buyer and the OEM's support load.
OperationsCatalog Data Automation
What it doesAutomated import of parts data plus freight zone and LTL mapping, keeping a huge catalog and its shipping logic accurate without manual spreadsheet work.
Why it matteredA catalog this size can't survive manual maintenance. Automating the data pipeline keeps pricing, availability, and freight correct as the catalog churns.
ConversionCart & Checkout Optimization
What it doesReworked cart with auto-updating quantities, save-for-later, and clearer summaries, plus a re-platformed checkout on a custom open-source payment solution.
Why it matteredThe cart and checkout are where revenue is won or lost. Removing friction there pays back across every order the store takes.
CommerceExtended Warranties & Coverage
What it doesExtended warranties sold at checkout with generated proof-of-coverage documents and warranty confirmation emails, built into the purchase flow.
Why it matteredWarranties add margin and peace of mind. Making them part of checkout turns a separate process into a single click.
B2BB2B Customer Groups & Product Lines
What it doesCustomer-group pricing and visibility for dealer and business accounts, plus dynamic product lines that organize a sprawling catalog into manageable ranges.
Why it matteredAn OEM sells to dealers and businesses, not just consumers. Customer groups and structured product lines shape the store around how the business actually sells.
CommerceDigital Products & Online Training
What it doesDigital products like e-manuals, plus online training and licensing integrated through a training-system API. Non-physical products sell alongside parts.
Why it matteredManuals and training are part of owning equipment. Selling them online extends the catalog beyond parts and deepens the customer relationship.
OperationsReturns, Notifications & Reach
What it doesRMA and freight/LTL returns, end-of-life product notifications, and handling for visitors outside the home market. The store works end to end.
Why it matteredPost-sale and edge cases are where big stores fray. Returns, EOL notices, and international handling keep the experience coherent for every customer.
PlatformPlatform, Security & Analytics
What it doesOngoing Magento (Adobe Commerce) upgrades, security patching, performance optimization, bot mitigation, consent management, and analytics migration to a modern measurement stack.
Why it matteredAn enterprise storefront has to stay current, fast, secure, and measurable. Continuous platform care keeps the rest of the work standing.
Enterprise parts commerce, explained.
What does an enterprise Magento parts commerce platform include?
Far more than a catalog and a cart. For a Fortune 500 parts business it includes a guided parts finder and predictive search, a serial-number-aware catalog kept accurate by automated data import, a re-platformed checkout, extended warranties with proof-of-coverage, B2B customer groups and dealer pricing, digital products and online training, returns and freight handling, and continuous platform, security, and performance work.
How do you serve dealers and business accounts differently from consumers?
Through B2B customer groups with account-specific pricing and product visibility for dealers and business buyers, layered on dynamic product lines that organize a sprawling catalog into coherent ranges. An OEM sells to dealers and businesses, not just owners. The store has to fit how the business actually sells rather than forcing one experience on everyone.
How do you keep a catalog of thousands of serial-driven SKUs accurate?
Automation. Parts data and freight/LTL mapping import automatically rather than being maintained by hand. Serialized compatibility is encoded in the data so the parts finder can trust it. As products are superseded or retired, pricing and availability stay correct, and end-of-life notifications handle products that go out of production.
What does an ongoing Magento support and engineering partnership look like?
As their ongoing commerce partner we shipped more than twenty initiatives on one platform. Not a single launch, but continuous upgrades, security patching, performance optimization, bot mitigation, consent management, and analytics migration alongside the feature builds. Enterprise parts commerce has to stay current, fast, secure, and measured. That is ongoing work, not a one-time project.
Can you sell warranties, training, and digital products alongside parts?
Yes. We built extended warranties into checkout with generated proof-of-coverage documents and confirmation emails, plus digital products like e-manuals and online training and licensing integrated through a training-system API. Together these turn a parts store into a fuller commerce platform and deepen the customer relationship beyond the individual part.
Is this Magento or Adobe Commerce, and which is right for an OEM?
This program runs on Magento (Adobe Commerce). For a Fortune 500 catalog with B2B accounts, warranties, and enterprise security and performance demands, Adobe Commerce's B2B and enterprise tooling fits well. The right edition depends on your catalog, integrations, and team. We scope that decision at the start of an engagement rather than assuming one answer.
Running a parts catalog that fights your customers?
We engineer enterprise Magento and Adobe Commerce parts commerce so a huge, serial-number-driven catalog actually sells. Tell us what you're up against.